Marketing
21 columns
76 rows
8 formats

Digital Fundraising Channel Efficiency

This dataset provides detailed, period-based performance metrics for nonprofit digital fundraising campaigns across multiple channels, including reach, engagement, donations, costs, and ROI. It enables nonprofits to compare channel efficiency, optimize fundraising strategies, and maximize donation impact through data-driven insights. The dataset is ideal for campaign managers, analysts, and nonprofit leaders seeking to improve multi-channel engagement and resource allocation.

last updated 13 Jan 2026
by GoMask

The brief that made it

Comparing the efficiency and ROI of different digital fundraising channels

Sample rows

preview · 8 of 76 rows · all 21 columns

campaign_idstring	channel_namestring	total_impressionsinteger	channel_idstring	campaign_namestring	nonprofit_idstring	nonprofit_namestring	channel_typestring	period_start_datedate	period_end_datedate	total_reachinteger	total_clicksinteger	total_conversionsinteger	total_donations_countinteger	total_donations_amountfloat	average_donation_amountfloat	cost_incurredfloat	roifloat	conversion_ratefloat	engagement_ratefloat	notesstring
CMP001	Email	14000	CH01	Spring Hope Drive	NFP01	Community Aid Foundation	owned	2024-03-01	2024-03-31	12000	2000	180	175	8200	46.86	120	66.33	0.09	0.14	Strong engagement from existing subscribers.
CMP002	Social Media	67500	CH02	Clean Water Initiative	NFP02	Global Water Works	paid	2024-02-20	2024-03-20	18500	3800	350	340	12870	37.85	3500	2.68	0.09	0.06	Paid ads performed well; conversion rate above average.
CMP003	Website	23800	CH03	Backpack Buddies	NFP03	Child Hunger Relief	owned	2024-01-15	2024-02-14	9200	1200	110	105	4100	39.05	90	44.56	0.09	0.05	Website traffic increased after blog post.
CMP004	SMS	3400	CH04	Winter Shelter Fund	NFP04	Urban Shelter Network	owned	2024-02-01	2024-02-28	3400	540	45	44	1610	36.59	70	21	0.08	0.16	Personalized messages improved click rate.
CMP005	Crowdfunding Platform	23400	CH05	Feed the Future	NFP05	Global Nourish Project	earned	2024-03-10	2024-04-09	10500	2100	175	170	7120	41.88	320	21.25	0.08	0.09	High social sharing led to organic reach.
CMP006	Email	9500	CH01	Books for Kids	NFP06	Learning Matters	owned	2024-04-01	2024-04-30	8000	1200	105	104	3932	37.81	95	40.38	0.09	0.13	Consistent open rates; moderate conversions.
CMP007	Social Media	80000	CH02	Health Access Now	NFP07	Wellness Foundation	paid	2024-03-01	2024-03-31	21000	4900	425	420	15400	36.67	4200	2.67	0.09	0.06	Influencer partnership increased reach.
CMP008	Website	15500	CH03	Plant a Tree	NFP08	Green Tomorrow	owned	2024-04-05	2024-04-25	6200	880	74	73	2695	36.92	75	34.93	0.08	0.06	Website campaign supported Earth Day.
CMP009	SMS	2500	CH04	Meals on Wheels	NFP09	Senior Care Plus	owned	2024-03-10	2024-03-30	2500	410	33	33	1251	37.91	55	21.75	0.08	0.16	Targeted seniors; high engagement rate.
CMP010	Crowdfunding Platform	16700	CH05	Tech for Teens	NFP10	Future Leaders	earned	2024-02-12	2024-03-12	7600	1380	110	109	4102	37.65	210	18.54	0.08	0.08	Tech-focused donors gave higher average.
CMP011	Email	7700	CH01	Youth Sports Fund	NFP11	Active Kids Network	owned	2024-02-01	2024-02-28	6500	950	85	84	3132	37.29	80	38.65	0.09	0.12	Strong repeat donor segment.
CMP012	Social Media	42000	CH02	Safe Nights	NFP12	Shelter Safe	paid	2024-01-10	2024-02-09	10900	2200	190	189	7122	37.71	1200	4.94	0.09	0.05	Short campaign with high conversion.
CMP013	Website	9800	CH03	Art for All	NFP13	Creative Pathways	owned	2024-03-01	2024-03-31	4600	570	49	49	1911	39	50	37.22	0.09	0.06	Art auction featured on homepage.
CMP014	SMS	2100	CH04	Music Matters	NFP14	Harmony Project	owned	2024-04-01	2024-04-20	2100	330	28	28	1050	37.5	40	25.25	0.08	0.16	Text-to-give campaign; music fans responsive.
CMP015	Crowdfunding Platform	19600	CH05	Summer Camp Scholarship	NFP15	Youth Discovery	earned	2024-03-15	2024-04-14	9600	1750	145	144	5400	37.5	180	29	0.08	0.09	Shared by local influencers; boosted reach.
CMP016	Email	6100	CH01	Warm Hearts Drive	NFP16	Caring Communities	owned	2024-01-10	2024-02-09	5100	760	65	65	2450	37.69	45	53.44	0.09	0.12	Heartwarming stories increased donations.
CMP017	Social Media	31000	CH02	Literacy for Life	NFP17	Read Together	paid	2024-02-15	2024-03-16	8600	1700	150	149	5630	37.78	530	9.63	0.09	0.05	Literacy week campaign boosted conversions.
CMP018	Website	18200	CH03	Healthy Kids	NFP18	Child Wellness	owned	2024-04-01	2024-04-30	7600	950	80	80	3024	37.8	40	74.6	0.08	0.05	Landing page redesign improved click rate.
CMP019	SMS	1900	CH04	ElderCare Connect	NFP19	Aging Well Network	owned	2024-02-15	2024-03-07	1900	300	25	25	945	37.8	38	23.87	0.08	0.16	Local community responded well.
CMP020	Crowdfunding Platform	9800	CH05	Girls in STEM	NFP20	STEM Forward	earned	2024-03-05	2024-03-25	4700	750	62	62	2339	37.73	90	24.99	0.08	0.08	STEM event drove organic reach.

What the 76 rows show

from the 76-row sample

Social Media (channel name) stands out: mean total_impressions is 38,756, against 12,889 for the rest.

15,900median total_impressions
3channel types
7,350median total_reach
955median total_clicks
98.5median total_conversions
100median total_donations_count

Mean total_impressions by channel_name76 rows

total_impressions76 rows, in bands of 10k

Median 15,900, from 1,750 to 80,000.

channel_id76 rows · top 10 of 11 values

CH018
CH028
CH038
CHN-028
CHN-018
CH047
CH057
CHN-047
CHN-037
CHN-064

21 columns by typefrom the column list below

string 8
integer 5
float 6
date 2

Columns

21 columns in three groups

blueprint · 21 columns
column	type	description	example
Text 8 columns
`campaign_id`	string	Unique identifier for the fundraising campaign.unique	CMP001
`campaign_name`	string	Name of the fundraising campaign.	Spring Hope Drive
`nonprofit_id`	string	Unique identifier for the nonprofit organization.	NFP01
`nonprofit_name`	string	Name of the nonprofit organization.	Community Aid Foundation
`channel_id`	string	Unique identifier for the digital fundraising channel.11 channels	CH01
`channel_name`	string	Name of the digital fundraising channel (e.g., Email, Social Media, Website, SMS, Crowdfunding Platform).5 names	Email
`channel_type`	string	Type/category of the digital channel (e.g., owned, paid, earned).owned · paid · earned · optional	owned
`notes`	string	Additional notes or qualitative observations about the campaign-channel performance.optional	Steady donor growth.
Numbers 11 columns
`total_reach`	integer	Total number of unique individuals reached by the campaign through this channel during the period.0 or more · optional	12000
`total_impressions`	integer	Total number of impressions (views/exposures) generated by the campaign through this channel.0 or more · optional	14000
`total_clicks`	integer	Total number of clicks or direct engagements with campaign content via this channel.0 or more · optional	2000
`total_conversions`	integer	Total number of successful donation actions attributed to this channel.0 or more · optional	180
`total_donations_count`	integer	Total number of individual donations received via this channel during the period.0 or more · optional	175
`total_donations_amount`	float	Total monetary value of donations received via this channel during the period.0 or more · optional	8200
`average_donation_amount`	float	Average donation amount per transaction for this channel and period.0 or more · optional	46.86
`cost_incurred`	float	Total cost incurred for using this channel during the period (e.g., ad spend, platform fees).0 or more · optional	120
`roi`	float	Return on investment for this channel during the period, calculated as (total_donations_amount - cost_incurred) / cost_incurred.optional	66.33
`conversion_rate`	float	Conversion rate for this channel during the period, calculated as total_conversions / total_clicks.0 to 1 · optional	0.09
`engagement_rate`	float	Engagement rate for this channel during the period, calculated as total_clicks / total_impressions.0 to 1 · optional	0.14
Dates and times 2 columns
`period_start_date`	date	Start date of the reporting period for the campaign-channel performance.	2024-03-01
`period_end_date`	date	End date of the reporting period for the campaign-channel performance.	2024-03-31

Use it for

A marketing dashboard
Total_impressions by channel_name and a breakdown of channel_id. Excel, Power BI or Tableau.
Why do the 16 Social Media rows have a mean total_impressions of 38,756?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Campaigns76
CMP00114000Email
CMP00267500Social M…
CMP00323800Website
A software demo
Believable campaigns with campaign_name, nonprofit_id and nonprofit_name to fill a screen in front of a buyer.

This dataset76 rows21 columns

Yours1,000 rows21 columns

blueprint · digital-fundraising-channel-efficiency

Behind this dataset

Same schema. As many rows as you need.

These 76 rows came out of a blueprint — 21 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Each row represents a unique digital fundraising campaign.
Channels include email, social media, peer-to-peer, and website.
Metrics tracked: reach, engagement rate, donation conversion rate, total funds raised.
Campaign duration and budget allocation must be specified.
Include channel-specific compliance status.

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: digital-fundraising-channel-efficiency

What should your data show?

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Sample rows

What the 76 rows show

Columns

Use it for

A marketing dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

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