Marketing datasets

Campaign data, customer segments, analytics

  • 63 ready-made datasets
  • 8 formats, Excel to Parquet
  • First download free
What the 63 cover1 square = 1 dataset
  • Campaigns & ads20
  • Carbon & ESG17
  • Influencers & social10
  • Donors & fundraising7
  • Customers & segments7
  • Everything else2
Grouped by dataset title and tags.

63 datasets · page 1 of 3

Showing all 24 on this page

Carbon & ESG

Marketing Campaign Carbon Footprint Analysis

Campaign-level insights into the carbon emissions

This dataset provides granular, campaign-level insights into the carbon emissions and energy consumption of digital marketing activities across multiple channels. It enables ESG officers and marketing leaders to benchmark, optimize, and report on the environmental impact of their campaigns, supporting sustainable brand communication and regulatory compliance. Key features include per-channel emissions, performance metrics, and ESG compliance status for robust sustainability analytics.

20 cols

  • campaign_name
  • total_carbon_emissions_kgco2e
  • carbon_emissions_per_impression_kgco2e
  • carbon_emissions_per_click_kgco2e
  • +16
Open in factory
campaign_name
Spring Fresh Launch
total_carbon_emissions_kgco2e
620.3
carbon_emissions_per_impression_kgco2e
0.0034

Campaigns & ads

Marketing Campaign AI Optimization Logs

Detailed pre- and post-automation performance metrics, cost efficiency

This dataset provides granular logs of AI-driven optimization applied to digital marketing campaigns, including detailed pre- and post-automation performance metrics, cost efficiency, and audience engagement indicators. It enables marketing professionals to benchmark the effectiveness of AI strategies and track improvements in campaign outcomes across channels and audience segments.

28 cols

  • campaign_name
  • ai_optimization_applied
  • pre_optimization_cost
  • post_optimization_cost
  • +24
Open in factory
campaign_name
Spring Splash Sale
ai_optimization_applied
true
pre_optimization_cost
12750.5

Carbon & ESG

Eco-Friendly Ad Campaign Audit Log

Audit log of digital marketing campaigns

This dataset provides a detailed audit log of digital marketing campaigns, capturing sustainability practices, carbon emissions, and eco-certifications across channels and partners. It empowers ESG managers and marketing teams to monitor, report, and optimize the environmental impact of advertising operations for improved compliance and brand reputation.

18 cols

  • campaign_name
  • eco_certification
  • channel
  • partner_name
  • +14
Open in factory
campaign_name
Green Spring Launch
eco_certification
Ad Net Zero
channel
social_media

Marketing

Remote Marketing Project Delivery Tracker

Remote marketing project delivery, capturing task completion rates

This dataset provides granular tracking of remote marketing project delivery, capturing task completion rates, collaboration effectiveness, resource allocation, and workflow bottlenecks across distributed teams. It enables operational managers to analyze team performance, identify process inefficiencies, and optimize resource planning for marketing campaigns.

21 cols

  • project_name
  • task_name
  • assigned_to_user_name
  • role
  • +17
Open in factory
project_name
Spring Social Launch
task_name
Instagram Teaser Design
assigned_to_user_name
Carla Benton

Carbon & ESG

Marketing Team Digital Carbon Footprint

Estimated digital carbon emissions, activity types, channels

This dataset provides detailed records of marketing team activities, including estimated digital carbon emissions, activity types, channels, and ESG alignment. It enables sustainability officers and digital leaders to benchmark, analyze, and reduce the carbon footprint of digital marketing operations, supporting responsible advertising and ESG reporting.

18 cols

  • team_name
  • estimated_carbon_emissions_kg
  • digital_channel
  • activity_type
  • +14
Open in factory
team_name
Global Campaigns
estimated_carbon_emissions_kg
12.5
digital_channel
email

Carbon & ESG

Marketing ESG Campaign Impact Logs

Resource consumption, emissions estimates, vendor sourcing details

This dataset provides comprehensive logs of marketing campaign ESG impacts, including resource consumption, emissions estimates, vendor sourcing details, and sustainability messaging compliance. It is ideal for organizations seeking to monitor, report, and improve their marketing sustainability performance, supporting regulatory compliance and internal ESG goals.

20 cols

  • campaign_name
  • campaign_type
  • vendor_esg_certified
  • campaign_start_date
  • +16
Open in factory
campaign_name
Green Horizons Digital Push
campaign_type
digital
vendor_esg_certified
true

Carbon & ESG

Eco-Friendly Campaign Energy Benchmark

Energy consumption and carbon emission metrics for digital marketing campaigns across

This dataset provides granular energy consumption and carbon emission metrics for digital marketing campaigns across various channels and formats, enabling organizations to benchmark their sustainability performance. It supports ESG reporting, operational efficiency analysis, and strategic decision-making for marketing and sustainability teams seeking to minimize environmental impact.

16 cols

  • campaign_name
  • campaign_type
  • energy_consumed_kwh
  • channel
  • +12
Open in factory
campaign_name
Green Awareness Spring
campaign_type
awareness
energy_consumed_kwh
82.4

Donors & fundraising

Digital Fundraising Channel Efficiency

Reach, engagement, donations, costs, and ROI

This dataset provides detailed, period-based performance metrics for nonprofit digital fundraising campaigns across multiple channels, including reach, engagement, donations, costs, and ROI. It enables nonprofits to compare channel efficiency, optimize fundraising strategies, and maximize donation impact through data-driven insights. The dataset is ideal for campaign managers, analysts, and nonprofit leaders seeking to improve multi-channel engagement and resource allocation.

21 cols

  • channel_name
  • channel_type
  • campaign_name
  • nonprofit_name
  • +17
Open in factory
channel_name
Email
channel_type
owned
campaign_name
Spring Hope Drive

Carbon & ESG

Marketing Campaign Sustainability Metrics

Energy consumption, carbon emissions, waste generation

This dataset provides a comprehensive view of the environmental impact and resource usage of marketing campaigns, including energy consumption, carbon emissions, waste generation, and use of recycled materials. It enables organizations to track, benchmark, and optimize the sustainability of their marketing efforts, supporting eco-friendly decision-making and compliance with environmental standards.

19 cols

  • campaign_name
  • sustainability_officer
  • channel
  • budget_usd
  • +15
Open in factory
campaign_name
Spring Email Blast
sustainability_officer
Jennifer Wu
channel
email

Donors & fundraising

Donor Engagement Automation Event Logs

AI-driven donor engagement activities within a nonprofit CRM

This dataset provides granular logs of AI-driven donor engagement activities within a nonprofit CRM, detailing each touchpoint, channel, workflow, donor response, and compliance status. It enables digital fundraising leaders to analyze engagement effectiveness, optimize response strategies, and ensure regulatory compliance across automated workflows. The rich event-level data supports transparency, operational improvement, and impact measurement for tech-enabled fundraising initiatives.

21 cols

  • engagement_channel
  • engagement_type
  • engagement_status
  • donor_response_type
  • +17
Open in factory
engagement_channel
email
engagement_type
solicitation
engagement_status
sent

Campaigns & ads

IoT-Driven Campaign Adjustment Logs

Details on the sensor event, campaign parameters changed

This dataset logs real-time adjustments to digital marketing campaigns triggered by IoT sensor data, including details on the sensor event, campaign parameters changed, AI/ML decision context, and operator actions. It enables marketers and data scientists to analyze, automate, and optimize campaign responsiveness to live audience interactions, driving digital transformation in marketing operations.

17 cols

  • campaign_name
  • pre_adjustment_value
  • post_adjustment_value
  • adjusted_parameter
  • +13
Open in factory
campaign_name
Spring Sale 2024
pre_adjustment_value
0.85
post_adjustment_value
1

Carbon & ESG

Marketing Campaign Carbon Footprint Log

Emissions calculations, offsets, and activity metrics

This dataset provides detailed, campaign-level carbon footprint logs for marketing activities across digital and physical channels, including emissions calculations, offsets, and activity metrics. It enables organizations to quantify and analyze the environmental impact of their marketing efforts, supporting sustainability optimization and ESG reporting. Ideal for SMBs seeking to improve compliance and resource efficiency.

18 cols

  • campaign_name
  • carbon_emissions_kg
  • channel_type
  • channel_name
  • +14
Open in factory
campaign_name
Spring Digital Blast
carbon_emissions_kg
18.7
channel_type
digital

Influencers & social

Automated Influencer Disclosure Log

Influencer-sponsored content disclosures across major social media platforms, tracking

This dataset provides a detailed log of influencer-sponsored content disclosures across major social media platforms, tracking compliance status, disclosure types, and regulatory regions. It enables marketing compliance teams to efficiently audit, monitor, and ensure transparency in influencer collaborations, helping brands minimize legal risks and maintain consumer trust. The schema supports robust reporting and workflow integration for compliance review processes.

19 cols

  • influencer_name
  • disclosure_present
  • disclosure_type
  • disclosure_location
  • +15
Open in factory
influencer_name
Jessica_Luxe
disclosure_present
true
disclosure_type
#ad

Campaigns & ads

Marketing Automation Workflow Status Log

AI-driven triggers, action statuses, resource utilization

This dataset provides detailed, real-time logs of marketing automation workflow executions, including AI-driven triggers, action statuses, resource utilization, and bottleneck detection. It enables marketing operations teams to monitor workflow health, identify delays or failures, and optimize campaign automation processes for improved efficiency and outcomes.

18 cols

  • workflow_name
  • action_status
  • campaign_name
  • trigger_type
  • +14
Open in factory
workflow_name
Welcome Email Sequence
action_status
completed
campaign_name
Spring Launch 2024

Marketing

AI Marketing Vendor Risk Register

Risk register for marketing teams to log, assess

This dataset provides a structured risk register for marketing teams to log, assess, and manage risks associated with third-party AI vendors in digital campaigns. It captures essential details for compliance, reliability, and operational risk assessment, supporting proactive risk mitigation, audit trails, and informed vendor onboarding decisions.

21 cols

  • vendor_name
  • vendor_contact_name
  • risk_title
  • risk_category
  • +17
Open in factory
vendor_name
DataAI Solutions
vendor_contact_name
Emily Carter
risk_title
GDPR Non-compliance Risk

Carbon & ESG

Marketing Campaign Carbon Footprint Logs

Estimated carbon emissions, audience reach, and offset information

This dataset provides detailed logs of marketing campaigns across digital and print channels, including estimated carbon emissions, audience reach, and offset information. It enables sustainability leads and marketing analysts to benchmark, compare, and optimize campaign strategies for environmental impact reduction, compliance, and transparent reporting. The comprehensive structure supports granular analysis and actionable insights for sustainable marketing.

17 cols

  • campaign_name
  • estimated_carbon_emissions_kg
  • carbon_emissions_per_impression_grams
  • channel_type
  • +13
Open in factory
campaign_name
Spring Digital Launch
estimated_carbon_emissions_kg
220.5
carbon_emissions_per_impression_grams
0.32

Carbon & ESG

Social Media Carbon Impact Log

Estimated carbon emissions generated by organizational social media activities across

This dataset provides detailed logs of estimated carbon emissions generated by organizational social media activities across multiple platforms. It includes activity details, content metrics, engagement statistics, and calculation methods, enabling nonprofits and marketing teams to track, analyze, and optimize their digital outreach with sustainability in mind. The dataset supports benchmarking, reporting, and strategic decision-making for environmentally conscious digital campaigns.

15 cols

  • estimated_carbon_emission_g
  • organization_name
  • platform
  • activity_type
  • +11
Open in factory
estimated_carbon_emission_g
3.45
organization_name
EcoChange Foundation
platform
Facebook

Influencers & social

Influencer Supply Chain Transparency Log

Influencer-driven product supply chains for social media campaigns

This dataset provides detailed logs of influencer-driven product supply chains for social media campaigns, capturing transparency, authenticity, bottlenecks, and sustainability risks at each stage. It empowers operations managers and compliance officers to monitor campaign integrity, identify supply chain issues, and assess regulatory compliance across influencer partnerships.

20 cols

  • influencer_name
  • supply_chain_stage
  • transparency_score
  • product_name
  • +16
Open in factory
influencer_name
eva_martins
supply_chain_stage
sourcing
transparency_score
0.86

Campaigns & ads

Marketing Remote Collaboration Workflow Tracker

Remote collaboration workflows for marketing campaigns

This dataset tracks remote collaboration workflows for marketing campaigns, detailing team member roles, task progress, digital tool usage, and workflow efficiency. It enables SMBs and martech startups to identify bottlenecks, measure digital adoption, and optimize remote teamwork for improved campaign outcomes. The schema supports actionable analytics for digital transformation and operational excellence.

20 cols

  • collaboration_tool
  • remote_collaboration
  • campaign_name
  • team_member_name
  • +16
Open in factory
collaboration_tool
Zoom
remote_collaboration
true
campaign_name
Spring Social Launch

Carbon & ESG

Marketing Campaign Carbon Audit Log

Estimated emissions, cost, audience size, and ESG reporting status

This dataset provides detailed, activity-level carbon audit logs for marketing campaigns across multiple channels, including estimated emissions, cost, audience size, and ESG reporting status. Designed for sustainability specialists, it enables transparent climate reporting, strategy optimization, and identification of low-impact marketing opportunities.

20 cols

  • campaign_name
  • auditor_name
  • activity_type
  • channel
  • +16
Open in factory
campaign_name
EcoSpring Launch
auditor_name
Sara Martinez
activity_type
social_media

Carbon & ESG

Nonprofit Campaign Impact & Emissions

Digital channel performance metrics

This dataset provides detailed records of nonprofit awareness campaigns, including digital channel performance metrics and estimated carbon emissions for each activity. It empowers organizations to measure outreach effectiveness, optimize campaign strategies, and support ESG compliance with transparent environmental impact data.

17 cols

  • campaign_name
  • estimated_emissions_kg_co2e
  • emissions_methodology
  • campaign_start_date
  • +13
Open in factory
campaign_name
Clean Oceans Awareness 2024
estimated_emissions_kg_co2e
47.8
emissions_methodology
GHG-Protocol-v2

Carbon & ESG

Marketing Campaign Sustainability KPIs

Energy consumption, material usage, waste generation, and carbon emissions

This dataset provides detailed sustainability and performance metrics for digital marketing campaigns, including energy consumption, material usage, waste generation, and carbon emissions. It enables marketing teams and sustainability officers to assess eco-footprint, optimize resource use, and balance campaign effectiveness with environmental impact. Ideal for organizations seeking actionable insights to improve sustainable marketing practices.

15 cols

  • campaign_name
  • sustainability_score
  • channel
  • energy_consumption_kwh
  • +11
Open in factory
campaign_name
Spring Email Blast
sustainability_score
78.4
channel
email

Carbon & ESG

Remote Agency ESG Impact Tracker

The environmental impact of marketing agencies with remote and hybrid teams

This dataset provides a comprehensive view of the environmental impact of marketing agencies with remote and hybrid teams, tracking key ESG metrics such as energy usage, carbon footprint, travel avoided, and digital collaboration across projects. It enables ESG analysts and operations managers to monitor sustainability progress, report on actionable initiatives, and identify opportunities for further improvement.

19 cols

  • agency_name
  • remote_team_percentage
  • esg_action_taken
  • esg_action_date
  • +15
Open in factory
agency_name
GreenWave Marketing
remote_team_percentage
87.5
team_name
EcoRemote

Campaigns & ads

Marketing Automation Compliance Logs

Compliance events within marketing automation workflows

This dataset provides detailed logs of compliance events within marketing automation workflows, enabling teams to monitor, analyze, and resolve regulatory violations, consent management issues, and campaign delivery problems. It is designed for proactive compliance management and supports internal and external audits, helping organizations maintain regulatory standards and optimize marketing operations.

19 cols

  • workflow_name
  • campaign_name
  • event_type
  • event_severity
  • +15
Open in factory
workflow_name
Welcome Series
campaign_name
Spring Launch Email
event_type
gdpr_violation

What’s inside. Column by column.

Columns and codes found in the sample rows of all 63 marketing datasets.

Most common columnsDatasets, of 63
  1. campaign_id43
  2. campaign_name38
  3. channel17
  4. end_date16
  5. start_date16
  6. impressions14
  7. clicks13
  8. conversions13
  9. platform10
A person from the Donor Engagement Lifecycle Metrics datasetGenerated
donor_first_name
Ava
donor_last_name
Henderson
donor_city
San Francisco

Generated

Standard codes in the sample rowsDatasets, of 63
  1. ISO 3166 countries12
  2. ISO 4217 currencies5

Not quite what you need? Describe it.

One sentence in. A dataset with that pattern out.

  • Paid social converts 2×
  • Real UTM parameters
  • 3% missing costs
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Conversion rate by channel
0%2.5%5%2%Display2.4%Search2.6%Email4%Paid social1
Sample rows for: Ad campaigns across 4 channels, where paid social converts at twice the rate of display, with real UTM parameters and 3% of costs missing.
channelutm_sourcecost_gbpconversions
Paid socialfacebook420.0038
Displaygdn510.0011
Paid socialinstagram—29
Searchgoogle380.0019

A pattern you asked for Everything else

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