Nonprofit Campaign Impact & Emissions

This dataset provides detailed records of nonprofit awareness campaigns, including digital channel performance metrics and estimated carbon emissions for each activity. It empowers organizations to measure outreach effectiveness, optimize campaign strategies, and support ESG compliance with transparent environmental impact data.

  • last updated 14 Dec 2025
  • by GoMask
The brief that made it

Monitor and compare digital campaign effectiveness across channels

Sample rows

preview · 8 of 48 rows · all 17 columns
campaign_idstringchannelstringengagementsintegeresg_compliance_flagbooleanorganization_idstringcampaign_namestringcampaign_start_datedatecampaign_end_datedateimpressionsintegerclicksintegerreachintegerconversionsintegerestimated_emissions_kg_co2efloatemissions_methodologystringorganization_namestringregionstringnotesstring
CMP0001social_media1800trueORG101Clean Oceans Awareness 20242024-01-052024-02-15154000320012000040047.8GHG-Protocol-v2Blue Wave FoundationPacific USHigh reach on Instagram; methodology based on digital ads
CMP0002email300trueORG102Green Schools Initiative2024-03-012024-03-2820000950170001205.6DEFRA-2023-emailEcoFuture TrustMidwest USFocused on school administrators; low emissions
CMP0003video1100falseORG103Wildlife is Life2024-02-102024-03-108900021007500030032.2GHG-Protocol-v2Global Animal RescueSoutheast AsiaYouTube campaign; strong video engagement
CMP0004display_ad800trueORG104Healthy Air Project2024-02-202024-03-0512000031509800019041.9AdNet-CO2-2023Healthy Earth OrgWestern EuropeLocal air quality focus; display impressions high
CMP0005website700falseORG105Plant a Tree Drive2024-04-022024-04-304800016003900011014.3DEFRA-2023-webForest FriendsEast AfricaMain landing page featured signup form
CMP0006search500trueORG106Water For All2024-01-202024-02-103800095031000807.2AdNet-CO2-2023WaterWorksNorthern IndiaGoogle Ads; moderate conversion rate
CMP0007social_media1050falseORG107Zero Waste Week2024-05-012024-05-07620002100500006017.7GHG-Protocol-v2WasteLessCentral AmericaInstagram and Facebook; daily challenge posts
CMP0008email280trueORG102Solar Power for Schools2024-03-152024-03-311800095013000904.9DEFRA-2023-emailEcoFuture TrustMidwest USSent to school district mailing lists

What the 48 rows show

from the 48-row sample

Social_media (channel) stands out: mean engagements is 848.0, against 397.6 for the rest.

  • 50%esg_compliance_flag = true
  • 395median engagements
  • 4emissions methodologies
  • 11organization names
  • 11regions
  • 30,500median impressions
Mean engagements by channel48 rows
05001,000165.0email8 rows848.0socia…10 rows395.0websi…8 rows313.3search6 rows526.3displ…8 rows567.5video8 rows
engagements48 rows, in bands of 200
07141014965201101,0001,800engagements →

Median 395, from 70 to 1,800.

organization_id48 rows · top 10 of 11 values
  1. ORG1056
  2. ORG1045
  3. ORG1085
  4. ORG1014
  5. ORG1024
  6. ORG1034
  7. ORG1064
  8. ORG1074
  9. ORG1094
  10. ORG1104
17 columns by typefrom the column list below
  • string 8
  • integer 5
  • float 1
  • date 2
  • boolean 1

Columns

17 columns in four groups
blueprint · 17 columns
columntypedescriptionexample
Text 8 columns
campaign_idstringUnique identifier for each nonprofit awareness campaignuniqueCMP0001
campaign_namestringDescriptive name of the campaignGreen Schools Initiative
channelstringDigital channel used for the campaign (e.g., email, social media, website)7 valuessocial_media
emissions_methodologystringBrief description or code of the methodology used for estimating emissions4 methodologies · optionalGHG-Protocol-v2
organization_idstringUnique identifier for the nonprofit organization running the campaign11 organizationsORG101
organization_namestringName of the nonprofit organization11 namesBlue Wave Foundation
regionstringGeographic region or market targeted by the campaign11 regions · optionalPacific US
notesstringAdditional notes or comments about the campaign or emissions estimationoptionalLanding page plus blog
Numbers 6 columns
impressionsintegerNumber of times the campaign content was displayed0 or more154000
clicksintegerNumber of user clicks on the campaign content0 or more3200
engagementsintegerNumber of meaningful user interactions (likes, shares, comments, etc.)0 or more · optional1800
reachintegerEstimated number of unique users reached by the campaign0 or more · optional120000
conversionsintegerNumber of desired actions completed (e.g., sign-ups, donations)0 or more · optional400
estimated_emissions_kg_co2efloatEstimated carbon emissions in kilograms of CO2 equivalent for the campaign activity on this channel0 or more47.8
Dates and times 2 columns
campaign_start_datedateDate when the campaign started2024-01-05
campaign_end_datedateDate when the campaign endedoptional2024-02-15
True or false 1 column
esg_compliance_flagbooleanIndicates if the campaign is part of an ESG compliance initiativeoptionaltrue

Use it for

  • esg compliance…50%24 of 48 rowsmean engagements by c…165.0email848.0soci…395.0webs…313.3sear…

    A marketing dashboard

    The esg_compliance_flag rate, engagements by channel and a breakdown of organization_id. Excel, Power BI or Tableau.

  • Why do the 10 social_media rows have a mean engagements of 848.0?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable campaigns with campaign_name, campaign_start_date and campaign_end_date to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 17 columns, your size and your rules. See 20 rows before you pay.

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This dataset48 rows17 columns
Yours1,000 rows17 columnsregion: UK only

blueprint · nonprofit-campaign-impact-emissions

Behind this dataset

Same schema. As many rows as you need.

These 48 rows came out of a blueprint — 17 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Each campaign record includes digital channel type, total reach, and estimated carbon emissions.
  • Emission calculations are based on channel-specific activity (e.g., emails, social posts).
  • Budget allocation per campaign must be tracked and aligned with total spend.
  • Campaigns must be tagged by target audience for impact analysis.
  • Include qualitative outcome indicators (e.g., volunteer sign-ups, donations).
Rows
Open the blueprint in Data Factory

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Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
nonprofit-campaign-impact-emissions

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