Marketing Campaign Carbon Footprint Tracker
This dataset provides detailed tracking of carbon emissions associated with digital marketing campaigns, broken down by channel, asset type, and campaign phase. It enables organizations to monitor, report, and optimize their marketing activities for environmental sustainability and ESG compliance, while also supporting performance analysis for each campaign element.
Sample rows
preview · 8 of 75 rows · all 15 columns| campaign_idstring | asset_typestring | conversionsinteger | esg_reportedboolean | organization_idstring | campaign_namestring | campaign_start_datedate | campaign_end_datedate | channelstring | campaign_phasestring | carbon_emissions_kgfloat | impressionsinteger | clicksinteger | reporting_datedate | organization_namestring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CMP-001 | image | 68 | true | ORG-10 | Spring Product Launch | 2024-03-01 | 2024-03-31 | planning | 8.3 | 12000 | 500 | 2024-04-05 | GreenLeaf Marketing | |
| CMP-002 | video | 350 | true | ORG-12 | Eco-Friendly Initiative | 2024-02-15 | 2024-03-15 | social_media | execution | 15.2 | 25000 | 1600 | 2024-03-20 | EcoVision |
| CMP-003 | image | 210 | false | ORG-14 | Summer Sale Push | 2024-05-10 | 2024-06-05 | display_ads | optimization | 10.7 | 18000 | 920 | blank | MarketMakers |
| CMP-004 | text | 105 | true | ORG-18 | Back to School | 2024-07-20 | 2024-08-25 | search | execution | 5.9 | 9500 | 430 | 2024-08-29 | EduAds |
| CMP-005 | video | 480 | true | ORG-22 | Winter Warmers | 2023-12-01 | 2023-12-31 | video | reporting | 24.1 | 32000 | 2100 | 2024-01-10 | NextGen Commerce |
| CMP-006 | audio | 62 | false | ORG-14 | Autumn Refresh | 2023-09-15 | 2023-10-10 | affiliate | planning | 2.8 | 6200 | 280 | blank | MarketMakers |
| CMP-007 | text | 158 | true | ORG-10 | Sustainability Awareness | 2024-04-01 | 2024-04-30 | search | execution | 6.7 | 11000 | 640 | 2024-05-03 | GreenLeaf Marketing |
| CMP-008 | interactive | 233 | false | ORG-19 | Digital Days | 2023-11-05 | 2023-11-25 | display_ads | optimization | 12.4 | 17200 | 950 | blank | BlueSky Digital |
| CMP-009 | text | 80 | true | ORG-23 | Holiday Countdown | 2023-12-10 | 2023-12-24 | reporting | 3.6 | 5400 | 310 | 2023-12-29 | Peak Performance | |
| CMP-010 | video | 390 | false | ORG-12 | Brand Awareness Wave | 2024-02-01 | 2024-02-28 | video | execution | 21.8 | 28500 | 1900 | blank | EcoVision |
| CMP-011 | image | 97 | true | ORG-23 | QuickStart Promo | 2024-01-15 | 2024-01-31 | affiliate | planning | 4.5 | 8000 | 370 | 2024-02-05 | Peak Performance |
| CMP-012 | interactive | 186 | true | ORG-19 | Renewal Campaign | 2024-03-10 | 2024-03-20 | social_media | reporting | 8.9 | 13500 | 820 | 2024-03-22 | BlueSky Digital |
| CMP-013 | text | 43 | false | ORG-22 | Flash Friday | 2024-06-01 | 2024-06-03 | search | execution | 2.1 | 3200 | 210 | blank | NextGen Commerce |
| CMP-014 | other | 29 | false | ORG-18 | Green Friday | 2023-11-22 | 2023-11-27 | other | optimization | 5.2 | 4100 | 180 | blank | EduAds |
| CMP-015 | image | 151 | true | ORG-10 | Social Impact Push | 2024-03-05 | 2024-03-25 | social_media | planning | 7.6 | 13600 | 670 | 2024-03-28 | GreenLeaf Marketing |
| CMP-016 | video | 312 | true | ORG-19 | Digital Engagement | 2024-01-08 | 2024-01-30 | display_ads | execution | 18.4 | 21000 | 1550 | 2024-02-02 | BlueSky Digital |
| CMP-017 | image | 98 | true | ORG-22 | Product Reveal | 2024-05-01 | 2024-05-11 | reporting | 7 | 9000 | 440 | 2024-05-15 | NextGen Commerce | |
| CMP-018 | text | 55 | false | ORG-23 | Winter Clearance | 2023-12-12 | 2023-12-29 | search | execution | 3.9 | 4800 | 195 | blank | Peak Performance |
| CMP-019 | audio | 21 | true | ORG-18 | Learning Launch | 2024-08-10 | 2024-08-31 | affiliate | planning | 2.6 | 3600 | 130 | 2024-09-03 | EduAds |
| CMP-020 | video | 110 | true | ORG-10 | Fresh Start | 2024-01-02 | 2024-01-14 | video | reporting | 12.9 | 9800 | 510 | 2024-01-18 | GreenLeaf Marketing |
What the 75 rows show
from the 75-row sampleVideo (asset type) stands out: mean conversions is 243.1, against 87.3 for the rest.
- 55%esg_
reported = true - 80median conversions
- 4campaign phases
- 8channels
- 12organization names
- 12.0median carbon_
emissions_ kg
Median 80, from 13 to 480.
- string 7
- integer 3
- float 1
- date 3
- boolean 1
Columns
15 columns in four groups| column | type | description | example |
|---|---|---|---|
| Text 7 columns | |||
campaign_id | string | Unique identifier for the marketing campaignunique | CMP-001 |
campaign_name | string | Name of the marketing campaign | Spring Product Launch |
channel | string | Marketing channel used (e.g., email, social media, display ads)7 values | |
asset_type | string | Type of digital asset used (e.g., image, video, text, interactive)6 values | image |
campaign_phase | string | Phase of the campaign (e.g., planning, execution, reporting)planning · execution · reporting · optimization · other | planning |
organization_id | string | Unique identifier for the organization running the campaign12 organizations | ORG-10 |
organization_name | string | Name of the organization running the campaign12 names | GreenLeaf Marketing |
| Numbers 4 columns | |||
carbon_emissions_kg | float | Estimated carbon emissions in kilograms for this campaign, channel, asset type, and phase0 or more | 8.3 |
impressions | integer | Number of times the asset was displayed or delivered0 or more · optional | 12000 |
clicks | integer | Number of user clicks generated by the asset0 or more · optional | 500 |
conversions | integer | Number of desired actions (e.g., purchases, signups) resulting from the asset0 or more · optional | 68 |
| Dates and times 3 columns | |||
campaign_start_date | date | Start date of the campaign | 2024-03-01 |
campaign_end_date | date | End date of the campaignoptional | 2024-03-31 |
reporting_date | date | Date when the campaign's carbon data was reported for ESG purposesoptional | 2024-04-05 |
| True or false 1 column | |||
esg_reported | boolean | Indicates if this campaign data has been included in ESG reporting | true |
Use it for
A marketing dashboard
The esg_
reported rate, conversions by asset_ type and a breakdown of organization_ id. Excel, Power BI or Tableau. Why do the 14 video rows have a mean conversions of 243.1?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Campaigns75CMP-00168imageCMP-002350videoCMP-003210image
A software demo
Believable campaigns with campaign_
name, campaign_ start_ date and campaign_ end_ date to fill a screen in front of a buyer.
This dataset75 rows15 columns
Yours1,000 rows15 columns
blueprint · marketing-campaign-carbon-footprint-tracker
Behind this dataset
Same schema. As many rows as you need.
These 75 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Each row represents one campaign instance and channel
- Carbon emissions calculated by asset type and delivery method
- Only includes digital campaigns (excludes print, events)
- Requires campaign spend and engagement metrics for normalized impact
- Must track offset initiatives and reductions attempted
Open the blueprint in Data Factory
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- marketing-campaign-carbon-footprint-tracker