Marketing Campaign Carbon Footprint Logs
This dataset provides detailed logs of marketing campaigns across digital and print channels, including estimated carbon emissions, audience reach, and offset information. It enables sustainability leads and marketing analysts to benchmark, compare, and optimize campaign strategies for environmental impact reduction, compliance, and transparent reporting. The comprehensive structure supports granular analysis and actionable insights for sustainable marketing.
Sample rows
preview · 8 of 65 rows · all 17 columns| campaign_idstring | channel_typestring | estimated_carbon_emissions_kgfloat | is_offsetboolean | offset_providerstring | campaign_namestring | start_datedate | end_datedate | emission_calculation_methodstring | regionstring | audience_sizeinteger | budget_usdfloat | carbon_emissions_per_impression_gramsfloat | impressionsinteger | notesstring | created_atdatetime | updated_atdatetime |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CMP001 | digital | 220.5 | false | blank | Spring Digital Launch | 2023-03-01 | 2023-03-31 | GHG Protocol | North America | 45000 | 12000 | 0.32 | 600000 | High engagement rate. | 2023-02-20T10:12:33 | 2023-03-15T14:23:18 |
| CMP002 | event | 980 | true | GreenFuture | Eco-Event Europe | 2022-09-10 | 2022-09-12 | Vendor EcoTool | Europe | 8000 | 25000 | 3.42 | 9000 | Offset with Gold Standard credits. | 2022-08-30T09:00:00 | 2022-09-13T11:30:25 |
| CMP003 | 540.7 | false | blank | Summer Print Push | 2023-06-05 | 2023-06-25 | GHG Protocol | Asia | 32000 | 9000 | 1.75 | 31000 | blank | 2023-05-20T13:15:47 | 2023-06-26T09:18:00 | |
| CMP004 | broadcast | 120 | false | blank | Autumn Radio Coverage | 2023-10-01 | 2023-10-31 | Internal Estimate | North America | 20000 | 15000 | 0.6 | 19000 | First time using new vendor. | 2023-09-20T12:22:11 | 2023-10-28T16:00:00 |
| CMP005 | outdoor | 390.9 | true | CarbonFund | Winter Outdoor Blitz | 2023-12-01 | 2023-12-20 | GHG Protocol | Australia | 12000 | 7000 | 2.35 | 13000 | blank | 2023-11-15T08:10:51 | 2023-12-10T11:48:00 |
| CMP006 | digital | 75.2 | false | blank | Global Webinar Series | 2022-04-03 | 2022-04-04 | Vendor EcoTool | Global | 10000 | 2500 | 0.24 | 12000 | Virtual only. | 2022-03-21T15:00:00 | 2022-04-05T08:00:00 |
| CMP007 | 670.5 | true | PlanetPositive | Back to School Drive | 2023-08-15 | 2023-09-15 | GHG Protocol | Europe | 41000 | 11000 | 1.94 | 39000 | Offset through company program. | 2023-08-01T10:00:00 | 2023-09-16T09:00:00 | |
| CMP008 | outdoor | 450 | false | blank | City Lights Billboard | 2022-11-10 | 2022-12-10 | Internal Estimate | North America | 18000 | 10000 | 2.5 | 17500 | blank | 2022-10-30T14:18:07 | 2022-12-11T13:30:00 |
| CMP009 | digital | 150.8 | false | blank | Streaming Takeover | 2023-05-01 | 2023-05-20 | GHG Protocol | South America | 52000 | 8000 | 0.29 | 530000 | High digital reach. | 2023-04-10T11:17:00 | 2023-05-18T17:00:00 |
| CMP010 | event | 305.5 | true | ClimateBridge | Festival Booth | 2022-07-22 | 2022-07-25 | Vendor EcoTool | Europe | 6500 | 6000 | 2.85 | 6700 | blank | 2022-07-10T09:00:00 | 2022-07-26T08:00:00 |
| CMP011 | 430.25 | false | blank | Q2 Direct Mail | 2023-04-10 | 2023-04-30 | GHG Protocol | North America | 10500 | 5000 | 1.12 | 11000 | blank | 2023-03-29T12:00:00 | 2023-04-28T15:15:00 | |
| CMP012 | broadcast | 98.1 | false | blank | Radio Prime Time | 2022-10-15 | 2022-10-31 | Internal Estimate | Asia | 9000 | 3000 | 0.72 | 8700 | blank | 2022-10-01T08:00:00 | 2022-11-01T09:00:00 |
| CMP013 | event | 410 | true | CoolEarth | Sustainability Forum | 2023-02-15 | 2023-02-16 | GHG Protocol | Global | 3500 | 4100 | 1.75 | 4000 | Hybrid event. | 2023-02-01T13:00:00 | 2023-02-17T15:00:00 |
| CMP014 | digital | 40.2 | false | blank | Flash Social Media | 2022-05-01 | 2022-05-03 | GHG Protocol | Australia | 16000 | 1500 | 0.18 | 21000 | blank | 2022-04-25T10:00:00 | 2022-05-04T11:00:00 |
| CMP015 | outdoor | 299.7 | false | blank | Brand Awareness Run | 2023-09-01 | 2023-09-15 | Internal Estimate | Europe | 15000 | 6200 | 1.99 | 14800 | blank | 2023-08-23T14:00:00 | 2023-09-13T15:00:00 |
| CMP016 | event | 225 | true | GreenFuture | Charity Gala | 2022-11-20 | 2022-11-20 | Vendor EcoTool | North America | 400 | 8500 | 3.5 | 350 | Small, high-profile event. | 2022-11-10T10:00:00 | 2022-11-21T08:00:00 |
| CMP017 | digital | 170.9 | false | blank | Winter Sales Blitz | 2022-12-01 | 2022-12-31 | GHG Protocol | Asia | 52000 | 9500 | 0.26 | 655000 | blank | 2022-11-20T10:00:00 | 2022-12-22T11:00:00 |
| CMP018 | digital | 15.8 | false | blank | Sustainability Quiz | 2023-04-10 | 2023-04-10 | Vendor EcoTool | Europe | 2400 | 400 | 0.11 | 2000 | Short, interactive campaign. | 2023-03-30T09:00:00 | 2023-04-10T13:00:00 |
| CMP019 | broadcast | 125.5 | false | blank | TV Awareness Spot | 2022-08-01 | 2022-08-05 | GHG Protocol | North America | 28000 | 20000 | 0.42 | 32000 | blank | 2022-07-21T08:00:00 | 2022-08-05T18:00:00 |
| CMP020 | outdoor | 320.2 | true | PlanetPositive | Out-of-Home Awareness | 2023-06-01 | 2023-06-14 | Internal Estimate | Australia | 9000 | 4300 | 2.12 | 8200 | blank | 2023-05-20T12:00:00 | 2023-06-15T08:00:00 |
What the 65 rows show
from the 65-row sampleEvent (channel type) stands out: 12 of its 12 rows have is_
- 38%is_
offset = true - 150.8median estimated_
carbon_ emissions_ kg - 5emission calculation methods
- 8,000median audience_
size - 5,900median budget_
usd - 1.7median carbon_
emissions_ per_ impression_ grams
Median 150.8, from 15.8 to 1,750.
- string 7
- integer 2
- float 3
- date 2
- datetime 2
- boolean 1
Columns
17 columns in four groups| column | type | description | example |
|---|---|---|---|
| Text 7 columns | |||
campaign_id | string | Unique identifier for the marketing campaignunique | CMP001 |
campaign_name | string | Name or title of the marketing campaign | Spring Digital Launch |
channel_type | string | Type of marketing channel used (e.g., digital, print)6 values | digital |
emission_calculation_method | string | Methodology or standard used to estimate carbon emissions (e.g., GHG Protocol, vendor tool)5 methods · optional | GHG Protocol |
region | string | Geographic region or market where the campaign was runoptional | North America |
offset_provider | string | Name of the provider or program used for carbon offsetting, if applicable11 providers · optional | GreenFuture |
notes | string | Additional notes or comments about the campaign or its carbon footprintoptional | High engagement rate. |
| Numbers 5 columns | |||
estimated_carbon_emissions_kg | float | Estimated total carbon emissions produced by the campaign, measured in kilograms0 or more | 220.5 |
audience_size | integer | Estimated number of people reached by the campaign0 or more · optional | 45000 |
budget_usd | float | Total budget allocated to the campaign in USD0 or more · optional | 12000 |
carbon_emissions_per_impression_grams | float | Estimated carbon emissions per impression or contact, measured in grams0 or more · optional | 0.32 |
impressions | integer | Total number of impressions or contacts made by the campaign0 or more · optional | 600000 |
| Dates and times 4 columns | |||
start_date | date | Date when the campaign started | 2023-03-01 |
end_date | date | Date when the campaign endedoptional | 2023-03-31 |
created_at | datetime | Timestamp when the record was created | 2023-02-20T10:12:33 |
updated_at | datetime | Timestamp when the record was last updatedoptional | 2023-03-15T14:23:18 |
| True or false 1 column | |||
is_offset | boolean | Indicates if the campaign's emissions were offset by carbon credits or other meansoptional | false |
Use it for
A marketing dashboard
The is_
offset rate, estimated_ carbon_ emissions_ kg by channel_ type and a breakdown of offset_ provider. Excel, Power BI or Tableau. Why do 25 of 65 rows have is_
offset = true? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Campaigns65CMP001220.5digitalCMP002980eventCMP005390.9outdoor
A software demo
Believable campaigns with campaign_
name, channel_ type and start_ date to fill a screen in front of a buyer.
This dataset65 rows17 columns
Yours1,000 rows17 columnsregion: UK only
blueprint · marketing-campaign-carbon-footprint-logs
Behind this dataset
Same schema. As many rows as you need.
These 65 rows came out of a blueprint — 17 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Each row represents a unique campaign-channel combination per month.
- Emissions calculated based on media type, duration, and audience reached.
- Digital and print campaigns must be clearly differentiated.
- Include metrics for offset actions (if any) per campaign.
- Campaigns missing required data (duration, media type) are flagged as incomplete.
Open the blueprint in Data Factory
1 credit per row. New accounts start with 25 free credits.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- marketing-campaign-carbon-footprint-logs