Marketing
18 columns
44 rows
8 formats

Marketing Campaign Carbon Footprint Log

This dataset provides detailed, campaign-level carbon footprint logs for marketing activities across digital and physical channels, including emissions calculations, offsets, and activity metrics. It enables organizations to quantify and analyze the environmental impact of their marketing efforts, supporting sustainability optimization and ESG reporting. Ideal for SMBs seeking to improve compliance and resource efficiency.

last updated 2 Jan 2026
by GoMask

The brief that made it

ESG and sustainability reporting for marketing activities

Sample rows

preview · 8 of 44 rows · all 18 columns

campaign_idstring	activity_typestring	activity_quantityfloat	offset_appliedboolean	regionstring	campaign_namestring	start_datedate	end_datedate	channel_typestring	channel_namestring	carbon_emissions_kgfloat	emission_scopestring	emission_calculation_methodstring	unit_of_measurestring	data_sourcestring	offset_amount_kgfloat	responsible_personstring	notesstring
CAMPAIGN-001	ad impressions	120000	true	US-Northeast	Spring Digital Blast	2023-03-01	2023-03-12	digital	Facebook	18.7	Scope 2	GHG Protocol	impressions	internal logs	12	A. Jackson	Offset purchased via CoolClimate Network
CAMPAIGN-002	mail delivery	6700	false	US-Midwest	Q2 Mailer Launch	2023-04-05	2023-04-20	physical	Print Mail	52.4	Scope 3	DEFRA	pieces	vendor report	0	J. Lee	Large format flyers, recycled paper
CAMPAIGN-003	ad impressions	98000	true	US-South	Summer Social Push	2023-06-07	2023-06-13	digital	Instagram	15.2	Scope 2	GHG Protocol	impressions	internal logs	5.7	L. Perez	Targeted influencer campaign
CAMPAIGN-004	event hosting	220	false	Canada-Ontario	Autumn Event Series	2022-10-01	2022-10-03	physical	Event Booth	37.1	Scope 1	GHG Protocol	attendees	internal logs	0	M. Singh	Hybrid event, local catering
CAMPAIGN-005	email delivery	48000	false	US-West	Holiday Email Blast	2022-12-10	2022-12-11	digital	Mailchimp	9.3	Scope 2	DEFRA	emails	internal logs	0	C. Brown	Open rates above 30%
CAMPAIGN-006	event hosting	90	true	US-Northeast	Spring Seminar	2023-03-15	2023-03-15	physical	Event Hosting	25.9	Scope 1	GHG Protocol	attendees	vendor report	10	D. Taylor	Venue with renewable energy
CAMPAIGN-007	ad impressions	155000	false	UK-London	Website Banner Ads	2023-01-18	2023-01-25	digital	Google Ads	22.6	Scope 2	DEFRA	impressions	internal logs	0	S. Patel	A/B tested creative
CAMPAIGN-008	ad printing	4100	false	US-South	Local Print Ads	2023-02-10	2023-02-12	physical	Print Ads	32	Scope 3	DEFRA	pieces	vendor report	0	J. Lee	Ads on recycled newsprint
CAMPAIGN-009	ad impressions	94000	true	Canada-BC	Canada Digital Push	2022-11-20	2022-11-28	digital	LinkedIn	19.5	Scope 2	GHG Protocol	impressions	internal logs	7.5	B. Chan	B2B targeting
CAMPAIGN-010	mail delivery	5200	false	UK-South	UK Print Mailer	2023-02-20	2023-02-25	physical	Print Mail	41.2	Scope 3	DEFRA	pieces	vendor report	0	E. Williams	Special offer postcard
CAMPAIGN-011	event hosting	140	false	Germany-Berlin	EU Event	2022-09-22	2022-09-22	physical	Event Booth	44.6	Scope 1	GHG Protocol	attendees	internal logs	0	F. Müller	Eco-friendly giveaways
CAMPAIGN-012	ad impressions	63000	false	US-Northeast	NYC Social Launch	2023-05-05	2023-05-09	digital	Twitter	10.1	Scope 2	GHG Protocol	impressions	internal logs	0	A. Jackson	Short run, high engagement
CAMPAIGN-013	event hosting	77	true	US-Midwest	Midwest Event	2023-04-17	2023-04-17	physical	Event Hosting	21.8	Scope 1	DEFRA	attendees	internal logs	7.5	J. Lee	Offset via local provider
CAMPAIGN-014	email delivery	35000	false	US-West	Regional Email Blast	2023-01-12	2023-01-12	digital	Mailchimp	7.9	Scope 2	DEFRA	emails	internal logs	0	C. Brown	Regional customers only
CAMPAIGN-015	ad impressions	210000	true	Global	Global Ad Campaign	2023-02-01	2023-02-10	digital	Google Ads	34.9	Scope 2	GHG Protocol	impressions	internal logs	17	S. Patel	Highest reach campaign
CAMPAIGN-016	ad printing	2900	false	US-Northeast	Local Print Flyers	2023-03-22	2023-03-23	physical	Print Ads	21.2	Scope 3	DEFRA	pieces	vendor report	0	A. Jackson	Community event flyers
CAMPAIGN-017	ad impressions	86000	false	US-South	Spring Online Push	2023-03-06	blank	digital	Instagram	13.5	Scope 2	GHG Protocol	impressions	internal logs	0	L. Perez	Ongoing campaign
CAMPAIGN-018	mail delivery	4400	false	Canada-Ontario	Canada Mailer	2023-04-02	2023-04-04	physical	Print Mail	34.6	Scope 3	DEFRA	pieces	vendor report	0	M. Singh	Targeted business mailers
CAMPAIGN-019	email delivery	56000	true	Global	Global Email Outreach	2023-01-22	2023-01-23	digital	Mailchimp	12.6	Scope 2	DEFRA	emails	internal logs	4.8	C. Brown	Offset applied via project GreenSky
CAMPAIGN-020	ad impressions	74000	false	UK-London	UK Social Ads	2023-02-10	2023-02-15	digital	Facebook	11.6	Scope 2	GHG Protocol	impressions	internal logs	0	S. Patel	Geo-fenced campaign

What the 44 rows show

from the 44-row sample

Ad impressions (activity type) stands out: mean activity_quantity is 92,118, against 9,884 for the rest.

23%offset_applied = true
20,850median activity_quantity
2channel types
2emission calculation methods
2data sources
3emission scopes

Mean activity_quantity by activity_type44 rows

activity_quantity44 rows, in bands of 25k

Median 20,850, from 77 to 210,000.

region44 rows · top 10 of 11 values

US-Northeast6
US-West6
Germany-Berlin6
Canada-Ontario5
US-Midwest4
US-South4
Global4
France-Paris4
UK-London3
Canada-BC1

18 columns by typefrom the column list below

string 12
float 3
date 2
boolean 1

Columns

18 columns in four groups

blueprint · 18 columns
column	type	description	example
Text 12 columns
`campaign_id`	string	Unique identifier for the marketing campaignunique	CAMPAIGN-001
`campaign_name`	string	Descriptive name of the marketing campaign	Spring Digital Blast
`channel_type`	string	Type of marketing channel used (e.g., digital, physical)digital · physical	digital
`channel_name`	string	Specific name of the channel (e.g., Facebook, Print Mail)10 names	Facebook
`region`	string	Geographic region where the campaign was executed11 regions · optional	US-Northeast
`emission_scope`	string	Scope of emissions (e.g., Scope 1, Scope 2, Scope 3)Scope 1 · Scope 2 · Scope 3	Scope 2
`emission_calculation_method`	string	Methodology or standard used to calculate emissions (e.g., GHG Protocol, DEFRA)2 methods	GHG Protocol
`activity_type`	string	Type of activity generating emissions (e.g., ad impressions, mail delivery, event hosting)5 types	ad impressions
`unit_of_measure`	string	Unit of measure for activity quantity (e.g., impressions, pieces, attendees)4 measures	impressions
`data_source`	string	Source of data for emissions calculation (e.g., internal logs, vendor report)2 sources · optional	internal logs
`responsible_person`	string	Name or identifier of the person responsible for campaign emissions reporting11 persons · optional	A. Jackson
`notes`	string	Additional notes or comments about the campaign or emissions calculationoptional	Open rates above 30%
Numbers 3 columns
`carbon_emissions_kg`	float	Total estimated carbon emissions for the campaign in kilograms CO2 equivalent0 or more	18.7
`activity_quantity`	float	Quantity of activity measured (e.g., number of impressions, pieces mailed, attendees)0 or more	120000
`offset_amount_kg`	float	Amount of carbon offset applied in kilograms CO2 equivalent0 or more · optional	12
Dates and times 2 columns
`start_date`	date	Date when the campaign started	2023-03-01
`end_date`	date	Date when the campaign endedoptional	2023-03-12
True or false 1 column
`offset_applied`	boolean	Indicates if carbon offsets were applied to this campaign	true

Use it for

A marketing dashboard
The offset_applied rate, activity_quantity by activity_type and a breakdown of region. Excel, Power BI or Tableau.
Why do the 17 ad impressions rows have a mean activity_quantity of 92,118?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Campaigns44
CAMPAIGN-001120000ad impre…
CAMPAIGN-0026700mail del…
CAMPAIGN-00398000ad impre…
A software demo
Believable campaigns with campaign_name, start_date and end_date to fill a screen in front of a buyer.

This dataset44 rows18 columns

Yours1,000 rows18 columnsregion: UK only

blueprint · marketing-campaign-carbon-footprint-log

Behind this dataset

Same schema. As many rows as you need.

These 44 rows came out of a blueprint — 18 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Each row represents one unique marketing campaign.
Emission sources must be separated by type (digital, print, events, travel).
Carbon footprint calculated using standardized emission factors per activity.
Include campaign duration, budget, and audience reach.
Flag campaigns exceeding set emission thresholds for review.
Only completed campaigns are recorded; in-progress excluded.

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: marketing-campaign-carbon-footprint-log

What should your data show?

No signup. No card.

Sample rows

What the 44 rows show

Columns

Use it for

A marketing dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Marketing

What should your data show?