Social Media Carbon Impact Log

This dataset provides detailed logs of estimated carbon emissions generated by organizational social media activities across multiple platforms. It includes activity details, content metrics, engagement statistics, and calculation methods, enabling nonprofits and marketing teams to track, analyze, and optimize their digital outreach with sustainability in mind. The dataset supports benchmarking, reporting, and strategic decision-making for environmentally conscious digital campaigns.

  • last updated 21 Dec 2025
  • by GoMask
The brief that made it

Track and report carbon emissions from social media campaigns

Sample rows

preview · 8 of 60 rows · all 15 columns
log_idstringcontent_typestringcontent_size_kbfloatcampaign_idstringorganization_idstringorganization_namestringplatformstringactivity_typestringactivity_datetimedatetimecontent_idstringestimated_carbon_emission_gfloatcalculation_methodstringreach_countintegerengagement_countintegernotesstring
LOG-001-FBImage205.6CMP-2023-SpringORG-1001EcoChange FoundationFacebookPost2023-03-01T09:15:00CNT-90013.45Standard Post Formula v2.1936112Earth Hour awareness post. Used compressed image.
LOG-002-TWText15.8CMP-TW-LaunchORG-1002GreenFuture InitiativeTwitterAd Campaign2023-03-02T14:30:00CNT-90021.12AdEngage v1.42143210Paid ad for campaign launch.
LOG-003-IGVideo20480CMP-2023-SpringORG-1001EcoChange FoundationInstagramVideo Upload2023-03-03T17:45:00CNT-900318.92VideoStream Method v3.03058345Uploaded highlight reel from event.
LOG-004-LIText11.7CMP-LI-2023ORG-1003Sustainable MindsLinkedInPost2023-03-04T11:20:00CNT-90040.97Standard Post Formula v2.156280Announcement about new partnership.
LOG-005-YTVideo72800CMP-YT-WebinarORG-1004Climate Impact NetworkYouTubeLive Stream2023-03-05T19:00:00CNT-900590.3LiveStream v2.35210640Live panel on green technology.
LOG-006-TTVideo8120blankORG-1001EcoChange FoundationTikTokShare2023-03-06T13:05:00CNT-90067.44ShortForm Method v1.11603282Shared viral eco-tip.
LOG-007-FBblankblankblankORG-1005Plastic Free OceansFacebookComment2023-03-07T08:10:00blank0.23CommentCalc v1.001Replied to user question.
LOG-008-TWLink56.3CMP-TW-LaunchORG-1002GreenFuture InitiativeTwitterShare2023-03-07T16:55:00CNT-90070.67LinkShare v1.541234Shared partner blog.

What the 60 rows show

from the 60-row sample

Video (content type) stands out: mean content_size_kb is 17,977, against 206.8 for the rest.

  • 495.2median content_size_kb
  • 6platforms
  • 7activity types
  • 14organizations
  • 14organization names
  • 17calculation methods
Mean content_size_kb by content_type51 rows
010k20k471.0Image12 rows17,977Video21 rows10.1Text7 rows39.5Link9 rows62.8Other2 rows
content_size_kb51 rows, in bands of 10k
02040378320001040k80kcontent_size_kb →

Median 495.2, from 5.3 to 72,800.

campaign_id36 rows with a value · 24 left blank
  1. CMP-YT-Webinar5
  2. camp-03814
  3. CMP-2023-Spring3
  4. CMP-LI-20233
  5. CMP-UTP-Spring3
  6. camp-04093
  7. camp-04223
  8. camp-04353
  9. CMP-TW-Launch2
  10. camp-04112
15 columns by typefrom the column list below
  • string 10
  • integer 2
  • float 2
  • datetime 1

Columns

15 columns in three groups
blueprint · 15 columns
columntypedescriptionexample
Text 10 columns
log_idstringUnique identifier for each carbon impact log entryuniqueLOG-001-FB
organization_idstringUnique identifier for the organization responsible for the social media activityORG-1001
organization_namestringName of the organizationEcoChange Foundation
platformstringSocial media platform where the activity occurred (e.g., Facebook, Twitter, Instagram)7 valuesFacebook
activity_typestringType of social media activity (e.g., post, video upload, live stream, ad campaign)7 valuesPost
content_idstringUnique identifier for the content associated with the activity (if applicable)optionalCNT-9001
content_typestringType of content (e.g., image, video, text, link)Image · Video · Text · Link · Other · optionalImage
calculation_methodstringMethod or formula used to estimate the carbon emissionAdEngage v1.4
campaign_idstringIdentifier for the marketing or outreach campaign (if applicable)optionalCMP-2023-Spring
notesstringAdditional notes or comments about the activity or emission calculationoptionalShared viral eco-tip.
Numbers 4 columns
content_size_kbfloatSize of the content in kilobytes0 or more · optional205.6
estimated_carbon_emission_gfloatEstimated carbon emission in grams for this activity0 or more3.45
reach_countintegerNumber of unique users reached by the activity0 or more · optional936
engagement_countintegerNumber of engagements (likes, comments, shares, etc.) generated by the activity0 or more · optional112
Dates and times 1 column
activity_datetimedatetimeDate and time when the social media activity occurred2023-03-01T09:15:00

Use it for

  • median content…495.251 rowsmean content size kb …471.0Image18kVideo10.1Text39.5Link

    A marketing dashboard

    Content_size_kb by content_type and a breakdown of campaign_id. Excel, Power BI or Tableau.

  • Why do the 21 Video rows have a mean content_size_kb of 17,977?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable logs with organization_id, organization_name and platform to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 15 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

1,000 rows: $1.99 · 10,000: $12.99One-time. No subscription. All prices

This dataset60 rows15 columns
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blueprint · social-media-carbon-impact-log

Behind this dataset

Same schema. As many rows as you need.

These 60 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Each row represents a unique post or campaign across a social platform.
  • Carbon impact is estimated based on platform energy intensity, media type, and engagement volume.
  • Includes campaign type, content format (image, video, text), and device distribution of audience.
  • Campaigns must have clear start and end dates; ongoing activities are tracked monthly.
  • Data fields include region, platform, impressions, interactions, estimated CO2e (g), and content type.
Rows
Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
social-media-carbon-impact-log

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