Marketing
18 columns
60 rows
8 formats

Marketing Team Digital Carbon Footprint

This dataset provides detailed records of marketing team activities, including estimated digital carbon emissions, activity types, channels, and ESG alignment. It enables sustainability officers and digital leaders to benchmark, analyze, and reduce the carbon footprint of digital marketing operations, supporting responsible advertising and ESG reporting.

last updated 26 Jan 2026
by GoMask

The brief that made it

Benchmarking digital carbon footprint across teams and campaigns

Sample rows

preview · 8 of 60 rows · all 18 columns

activity_idstring	digital_channelstring	audience_sizeinteger	esg_goal_alignmentboolean	team_idstring	team_namestring	activity_typestring	activity_namestring	activity_start_datedate	activity_end_datedate	estimated_carbon_emissions_kgfloat	emission_calculation_methodstring	regionstring	activity_statusstring	responsible_personstring	data_sourcestring	benchmark_groupstring	activity_descriptionstring
ACT-1001	email	50000	true	MT-01	Global Campaigns	email_campaign	Spring Sale Blast	2024-03-10	2024-03-10	12.5	GHG Protocol	North America	completed	Alice Kim	internal logs	industry average	Promotional email sent to subscribers for spring discounts.
ACT-1002	social_media	12000	true	MT-02	Social Media Strategy	social_media_post	Earth Day Awareness	2024-04-20	2024-04-22	4.2	custom model	EMEA	completed	Mohammed Salah	third-party tools	internal best practice	Instagram posts highlighting sustainability actions.
ACT-1003	display	80000	false	MT-03	Ad Operations	digital_ad	Retargeting Launch Q1	2024-01-15	2024-01-31	33.1	GHG Protocol	APAC	completed	Jenna Lee	internal logs	industry average	Retargeting ads for Q1 product launch.
ACT-1004	webinar	650	true	MT-01	Global Campaigns	webinar	Digital Sustainability Webinar	2024-05-05	2024-05-05	8.6	GHG Protocol	North America	completed	Carlos Espinoza	internal logs	internal best practice	Webinar for digital marketing sustainability.
ACT-1005	content	2100	true	MT-04	Content Studio	content_creation	Sustainability Blog Series	2024-02-12	2024-02-28	3.8	custom model	North America	completed	Serena Mendez	internal logs	industry average	Blog posts on sustainable marketing trends.
ACT-1006	social_media	3500	false	MT-02	Social Media Strategy	social_media_post	APAC Launch Teaser	2024-01-05	2024-01-06	2.7	custom model	APAC	completed	Yuki Tanaka	third-party tools	industry average	Teaser posts for upcoming APAC product launch.
ACT-1007	email	2200	true	MT-05	Regional Marketing	email_campaign	Local Partnership Outreach	2024-03-18	2024-03-20	6.9	GHG Protocol	EMEA	completed	Fatima El-Sayed	internal logs	internal best practice	Outreach emails to regional partners.
ACT-1008	display	65000	false	MT-03	Ad Operations	digital_ad	Holiday Promo Display	2023-12-10	2023-12-26	28.3	GHG Protocol	North America	completed	Jenna Lee	third-party tools	industry average	Display ads for holiday promotions.
ACT-1009	other	900	true	MT-04	Content Studio	other	Podcast Episode Launch	2024-04-03	2024-04-03	1.5	custom model	EMEA	completed	Serena Mendez	internal logs	internal best practice	Podcast episode on responsible marketing.
ACT-1010	webinar	720	true	MT-01	Global Campaigns	webinar	Marketing Technology Trends	2024-05-25	2024-05-25	7.2	GHG Protocol	APAC	ongoing	Carlos Espinoza	internal logs	industry average	Webinar about latest digital marketing technologies.
ACT-1011	social_media	4600	true	MT-02	Social Media Strategy	social_media_post	Sustainability Tips	2024-02-03	2024-02-03	1.6	custom model	North America	completed	Mohammed Salah	third-party tools	internal best practice	Weekly tips on reducing digital footprint.
ACT-1012	content	1400	false	MT-05	Regional Marketing	content_creation	Case Study Writing	2024-03-05	2024-03-07	2.2	custom model	APAC	completed	Fatima El-Sayed	internal logs	industry average	Development of a case study for local campaign.
ACT-1013	content	7000	true	MT-04	Content Studio	content_creation	Video Series Production	2024-04-17	2024-04-30	18.9	GHG Protocol	North America	completed	Serena Mendez	third-party tools	internal best practice	Production of sustainability video series.
ACT-1014	display	72000	false	MT-03	Ad Operations	digital_ad	APAC Summer Push	2024-06-01	2024-06-15	35.7	GHG Protocol	APAC	planned	Jenna Lee	internal logs	industry average	Summer ad campaign for APAC market.
ACT-1015	email	1500	true	MT-05	Regional Marketing	email_campaign	APAC Partnership Outreach	2024-04-01	2024-04-02	5.1	custom model	APAC	completed	Fatima El-Sayed	internal logs	internal best practice	Engagement emails to APAC partners.
ACT-1016	other	1800	true	MT-04	Content Studio	other	Infographic Release	2024-05-12	2024-05-12	2.9	custom model	EMEA	completed	Serena Mendez	third-party tools	internal best practice	Distribution of infographic on digital carbon reduction.
ACT-1017	email	58000	false	MT-01	Global Campaigns	email_campaign	Product Launch Announcement	2024-02-18	2024-02-18	14.7	GHG Protocol	North America	completed	Alice Kim	internal logs	industry average	Email blast for new product launch.
ACT-1018	social_media	5600	true	MT-02	Social Media Strategy	social_media_post	Customer Testimonial Series	2024-05-08	2024-05-08	2.1	custom model	EMEA	completed	Mohammed Salah	third-party tools	internal best practice	Posts with customer testimonials focused on sustainability.
ACT-1019	display	60000	false	MT-03	Ad Operations	digital_ad	Q2 Brand Awareness	2024-04-15	2024-04-30	29.4	GHG Protocol	North America	completed	Jenna Lee	internal logs	industry average	Brand awareness display campaign.
ACT-1020	webinar	930	true	MT-01	Global Campaigns	webinar	Q2 Trends and Insights	2024-04-11	2024-04-11	9.3	GHG Protocol	EMEA	completed	Carlos Espinoza	internal logs	internal best practice	Quarterly webinar on marketing insights.

What the 60 rows show

from the 60-row sample

Display (digital channel) stands out: mean audience_size is 40,182, against 6,790 for the rest.

67%esg_goal_alignment = true
4,750median audience_size
2benchmark groups
3emission calculation methods
3regions
4activity statuses

Mean audience_size by digital_channel60 rows

audience_size60 rows, in bands of 10k

Median 4,750, from 0 to 80,000.

team_id60 rows · top 10 of 12 values

MT-017
MT-036
MT-046
MT-056
T0056
T0036
T0026
MT-025
T0065
T0015

18 columns by typefrom the column list below

string 13
integer 1
float 1
date 2
boolean 1

Columns

18 columns in four groups

blueprint · 18 columns
column	type	description	example
Text 13 columns
`activity_id`	string	Unique identifier for each marketing activity recordunique	ACT-1001
`team_id`	string	Unique identifier for the marketing team responsible for the activity12 teams	MT-01
`team_name`	string	Name of the marketing team11 names	Global Campaigns
`activity_type`	string	Type of marketing activity (e.g., email campaign, social media post, digital ad)6 values	email_campaign
`activity_name`	string	Descriptive name or title of the marketing activity	Spring Sale Blast
`activity_description`	string	Detailed description of the marketing activityoptional	Promotional email sent to…
`emission_calculation_method`	string	Method or standard used to estimate carbon emissions (e.g., GHG Protocol, custom model)3 methods · optional	GHG Protocol
`digital_channel`	string	Digital channel used for the activity (e.g., email, social media, search, display)7 values	email
`region`	string	Geographical region targeted by the activity (e.g., North America, EMEA, APAC)3 regions · optional	North America
`activity_status`	string	Current status of the activity (e.g., planned, ongoing, completed, cancelled)planned · ongoing · completed · cancelled	completed
`responsible_person`	string	Name of the person responsible for the activityoptional	Alice Kim
`data_source`	string	Source of the data used for emission calculations (e.g., internal logs, third-party tools)5 sources · optional	internal logs
`benchmark_group`	string	Benchmark group or category for comparing carbon footprint (e.g., industry average, internal best practice)2 groups · optional	industry average
Numbers 2 columns
`estimated_carbon_emissions_kg`	float	Estimated carbon emissions generated by the activity, measured in kilograms of CO2 equivalent0 or more	12.5
`audience_size`	integer	Estimated number of people reached by the activity0 or more · optional	50000
Dates and times 2 columns
`activity_start_date`	date	Date when the marketing activity started	2024-03-10
`activity_end_date`	date	Date when the marketing activity endedoptional	2024-03-10
True or false 1 column
`esg_goal_alignment`	boolean	Indicates if the activity aligns with organizational ESG goalsoptional	true

Use it for

A marketing dashboard
The esg_goal_alignment rate, audience_size by digital_channel and a breakdown of team_id. Excel, Power BI or Tableau.
Why do the 11 display rows have a mean audience_size of 40,182?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Activities60
ACT-100150000email
ACT-100212000social_m…
ACT-100380000display
A software demo
Believable activities with team_id, team_name and activity_type to fill a screen in front of a buyer.

This dataset60 rows18 columns

Yours10,000 rows18 columnsregion: UK only

blueprint · marketing-team-digital-carbon-footprint

Behind this dataset

Same schema. As many rows as you need.

These 60 rows came out of a blueprint — 18 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Each row represents a distinct marketing campaign or activity.
Carbon footprint is estimated based on digital ad impressions, email sends, and video streaming minutes.
Includes campaign channel (email, social, video, display), region, and duration.
Benchmarks are provided for comparison by campaign type.
Flags campaigns exceeding set sustainability thresholds.

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: marketing-team-digital-carbon-footprint

What should your data show?

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Sample rows

What the 60 rows show

Columns

Use it for

A marketing dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Marketing

What should your data show?