Marketing Campaign CO2 Impact

This dataset provides detailed, campaign-level CO2 emissions data for marketing activities, enabling organizations to track, report, and optimize their sustainability efforts. It includes digital and physical emissions breakdowns, compliance status, and organizational context, supporting regulatory reporting and strategic decision-making for greener marketing.

  • last updated 1 Dec 2025
  • by GoMask
The brief that made it

Sustainability reporting for marketing campaigns

Sample rows

preview · 8 of 70 rows · all 20 columns
campaign_idstringcampaign_typestringco2_emissions_digital_kgfloatlocation_countrystringcampaign_namestringstart_datedateend_datedateorganization_idstringorganization_namestringco2_emissions_total_kgfloatco2_emissions_physical_kgfloatco2_emissions_methodologystringcompliance_statusstringreporting_periodstringlocation_citystringresponsible_teamstringcontact_personstringcontact_emailstringcampaign_objectivesstringnotesstring
CAMPAIGN001digital120.6United StatesEco Awareness Week2024-03-012024-03-07ORG1001GreenFuture Corp120.60GHG Protocol for Digital Advertising v2.1compliantQ1 2024San FranciscoMarketing OperationsSamantha Leesamantha.lee@greenfuture.comRaise awareness of carbon reduction strategies.High engagement via social media channels.
CAMPAIGN002physical0United KingdomSpring Print Blitz2024-04-102024-04-20ORG1002EcoPrint Solutions420.3420.3ISO 14064 - Print Materials Assessmentnon-compliantQ2 2024LondonField MarketingJames Carterjames.carter@ecoprint.co.ukDistribute eco-friendly print materials.Exceeded paper allocation; remediation in progress.
CAMPAIGN003hybrid120.2CanadaHybrid Launch FY242024-05-052024-05-30ORG1003Sustainify Inc350.5230.3GHG Protocol + ISO 14067compliantQ2 2024TorontoProduct LaunchAmelia Wongamelia.wong@sustainify.caPromote new sustainable product line.Physical event incorporated carbon offsets.
CAMPAIGN004digital85.1GermanyDigital Ad Push2024-01-152024-01-22ORG1004EcoAd Group85.10Digital Ad GHG Estimator 2023pendingQ1 2024BerlinDigital StrategyLucas Richterlucas.richter@ecoad.deMaximize reach with low emissions.Awaiting final audit.
CAMPAIGN005physical0AustraliaEarth Day Festival2024-04-222024-04-22ORG1005PlanetFirst900.8900.8Event Carbon Footprint ISO 20121compliantQ2 2024SydneyEventsOlivia Martinolivia.martin@planetfirst.com.auHost a zero-waste community festival.Solar energy used for stage lighting.
CAMPAIGN006digital45.2IrelandGreen Webinar Series2024-02-102024-02-15ORG1006ClimateConnect45.20Webinar Emissions Factor v1.0compliantQ1 2024DublinContent MarketingBrian O'Sullivanbrian.osullivan@climateconnect.ieEducate clients on climate action.Low emissions due to cloud optimization.
CAMPAIGN007physical0NetherlandsSustainable Packaging Expo2024-06-152024-06-16ORG1007EcoBox Ltd750750ISO 14064 - Event CalculationcompliantQ2 2024AmsterdamTrade ShowsSven de Vriessven.vries@ecobox.nlShowcase sustainable packaging solutions.Reusable materials for all displays.
CAMPAIGN008digital67.8United StatesSocial Media Sprint2024-03-102024-03-14ORG1008GreenWave Marketing67.80GHG Protocol for Social MediacompliantQ1 2024New YorkSocial MediaRachel Kimrachel.kim@greenwave.comDrive engagement for eco-conscious brands.All assets compressed for minimal data transfer.

What the 70 rows show

from the 70-row sample

Physical (campaign type) stands out: mean co2_emissions_digital_kg is 0.0, against 79.8 for the rest.

  • 54.2median co2_emissions_digital_kg
  • 4compliance statuses
  • 13reporting periods
  • 183.0median co2_emissions_total_kg
  • 85.4median co2_emissions_physical_kg
Mean co2_emissions_digital_kg by campaign_type70 rows
05010066.3digital28 rows0.0physical23 rows99.7hybrid19 rows
co2_emissions_digital_kg70 rows, in bands of 25
0153023101510830010125225co2_emissions_digital_kg →

Median 54.2, from 0.0 to 210.4.

location_country70 rows · top 10 of 25 values
  1. United States11
  2. United Kingdom5
  3. Germany5
  4. Netherlands5
  5. Switzerland5
  6. Italy4
  7. Canada3
  8. France3
  9. Sweden3
  10. Poland3
20 columns by typefrom the column list below
  • string 15
  • float 3
  • date 2

Columns

20 columns in three groups
blueprint · 20 columns
columntypedescriptionexample
Text 15 columns
campaign_idstringUnique identifier for the marketing campaignuniqueCAMPAIGN001
campaign_namestringName or title of the marketing campaignEco Awareness Week
campaign_typestringType of campaign (e.g., digital, physical, hybrid)digital · physical · hybriddigital
organization_idstringUnique identifier for the organization running the campaignORG1001
organization_namestringName of the organization running the campaignGreenFuture Corp
co2_emissions_methodologystringDescription or reference to the methodology used for CO2 calculationGHG Protocol + ISO 14067
compliance_statusstringStatus of campaign compliance with sustainability standardscompliant · non-compliant · pending · not-applicablecompliant
reporting_periodstringReporting period for the campaign's CO2 impact (e.g., Q1 2024, FY2023)Q1 2024
location_countrystringCountry where the campaign was primarily executedoptionalUnited States
location_citystringCity where the campaign was primarily executedoptionalSan Francisco
responsible_teamstringName of the team or department responsible for the campaignoptionalMarketing Operations
contact_personstringName of the primary contact person for the campaignoptionalSamantha Lee
contact_emailstringEmail address of the primary contact personoptionallucas.richter@ecoad.de
campaign_objectivesstringBrief description of the campaign's goals and objectivesoptionalShare eco tips online.
notesstringAdditional notes or comments about the campaign or its CO2 impactoptionalAwaiting final audit.
Numbers 3 columns
co2_emissions_total_kgfloatTotal CO2 emissions (in kilograms) attributed to the campaign0 or more120.6
co2_emissions_digital_kgfloatCO2 emissions (in kilograms) from digital activities (e.g., emails, ads, web hosting)0 or more · optional120.6
co2_emissions_physical_kgfloatCO2 emissions (in kilograms) from physical activities (e.g., print materials, events)0 or more · optional0
Dates and times 2 columns
start_datedateDate when the campaign started2024-03-01
end_datedateDate when the campaign ended2024-03-07

Use it for

  • median co2 emi…54.270 rowsmean co2 emissions di…66.3digital0.0physic…99.7hybrid

    A marketing dashboard

    Co2_emissions_digital_kg by campaign_type and a breakdown of location_country. Excel, Power BI or Tableau.

  • Why do the 23 physical rows have a mean co2_emissions_digital_kg of 0.0?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable campaigns with campaign_name, campaign_type and start_date to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 20 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

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This dataset70 rows20 columns
Yours1,000 rows20 columnslocation_country: UK only

blueprint · marketing-campaign-co2-impact

Behind this dataset

Same schema. As many rows as you need.

These 70 rows came out of a blueprint — 20 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Each campaign entry must specify channel type (digital, print, event, etc.)
  • CO2 impact calculation based on scope 3 emissions standards
  • Campaigns with offset activities must include offset type and amount
  • Include duration, audience reach, and region for each campaign
  • Flag campaigns exceeding internal sustainability thresholds
Rows
Open the blueprint in Data Factory

1 credit per row. Preview 20 rows free. Buy rows for the full run.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
marketing-campaign-co2-impact

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