Email Campaign Engagement Metrics

This dataset provides detailed engagement metrics for multiple email marketing campaigns, including delivery, open, click, and conversion statistics. It enables marketers to analyze campaign effectiveness, optimize content strategies, and improve customer engagement through data-driven insights. The inclusion of bounce, unsubscribe, and spam report metrics supports deliverability and compliance monitoring.

  • opened 11 times
  • last updated 12 Jul 2025
  • by GoMask
The brief that made it

Analyzing and optimizing email campaign performance

Sample rows

preview · 8 of 60 rows · all 16 columns
campaign_idstringcampaign_typestringspam_report_countintegercampaign_namestringsend_datedatetimesubject_linestringrecipient_countintegeremails_deliveredintegeremails_openedintegeremails_clickedintegeremails_convertedintegeropen_ratefloatclick_ratefloatconversion_ratefloatbounce_countintegerunsubscribe_countinteger
CMP20240101Apromotion7Winter Sale Kickoff2024-01-05T10:30:00Winter Deals Inside – Save Big!1200011750705021004606017.873.9122038
CMP20240101Bnewsletter3Weekly Newsletter2024-01-08T08:00:00Your Weekly Update Awaits!950093005202102415355.9611.011.6512019
CMP20240101Cannouncement8Product Launch: XG-5002024-01-12T13:45:00Introducing the All-New XG-500!150001484010630356078071.6723.995.2614057
CMP20240101Dpromotion2January Flash Sale2024-01-15T11:00:0024-Hour Flash Sale – Don’t Miss Out!800078204100180542052.4323.085.3712017
CMP20240101Eannouncement1System Maintenance Notice2024-01-19T16:15:00Planned Maintenance: Service Interruption3000298512621231242.34.120.4113
CMP20240101Fnewsletter3February Newsletter2024-02-02T09:00:00February Highlights & Offers10300102245862125220357.3612.251.995614
CMP20240101Gpromotion2Valentine's Day Promo2024-02-10T10:25:00Valentine’s Day Gifts for Less800078004902177437762.8522.744.8312016
CMP20240101Htransactional0Account Security Alert2024-02-16T07:40:00Important: Security Update Required3500349217252102649.46.020.7482

What the 60 rows show

from the 60-row sample

Newsletter (campaign type) stands out: mean spam_report_count is 5.6, against 1.9 for the rest.

  • 2median spam_report_count
  • 7,800median recipient_count
  • 7,738median emails_delivered
  • 4,114median emails_opened
  • 1,182median emails_clicked
  • 247median emails_converted
Mean spam_report_count by campaign_type60 rows
0485.6newsle…11 rows2.9promot…24 rows1.6announ…12 rows0.29transa…7 rows0.67other6 rows
spam_report_count60 rows, in bands of 1
081611151283212330510spam_report_count →

Median 2, from 0 to 10.

16 columns by typefrom the column list below
  • string 4
  • integer 8
  • float 3
  • datetime 1

Columns

16 columns in three groups
blueprint · 16 columns
columntypedescriptionexample
Text 4 columns
campaign_idstringUnique identifier for the email marketing campaignuniqueCMP20240101A
campaign_namestringDescriptive name of the email campaignWinter Sale Kickoff
subject_linestringSubject line used in the email campaignWe Value Your Feedback!
campaign_typestringType of campaign (e.g., newsletter, promotion, announcement, transactional)5 values · optionalpromotion
Numbers 11 columns
recipient_countintegerTotal number of recipients the campaign was sent to0 or more12000
emails_deliveredintegerNumber of emails successfully delivered0 or more11750
emails_openedintegerNumber of emails that were opened by recipients0 or more7050
emails_clickedintegerNumber of emails where at least one link was clicked0 or more2100
emails_convertedintegerNumber of emails that resulted in a conversion (e.g., purchase, signup)0 or more460
open_ratefloatPercentage of delivered emails that were opened (0-100)0 to 10060
click_ratefloatPercentage of delivered emails that received at least one click (0-100)0 to 10017.87
conversion_ratefloatPercentage of delivered emails that resulted in a conversion (0-100)0 to 1003.91
bounce_countintegerNumber of emails that bounced (failed delivery)0 or more · optional220
unsubscribe_countintegerNumber of recipients who unsubscribed as a result of this campaign0 or more · optional38
spam_report_countintegerNumber of recipients who reported the email as spam0 or more · optional7
Dates and times 1 column
send_datedatetimeDate and time when the campaign was sent2024-01-05T10:30:00

Use it for

  • median spam re…260 rowsmean spam report coun…5.6news…2.9prom…1.6anno…0.29tran…

    A marketing dashboard

    Spam_report_count by campaign_type. Excel, Power BI or Tableau.

  • Why do the 11 newsletter rows have a mean spam_report_count of 5.6?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable campaigns with campaign_name, send_date and subject_line to fill a screen in front of a buyer.

Not quite right?

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blueprint · email-campaign-engagement-metrics

Behind this dataset

Same schema. As many rows as you need.

These 60 rows came out of a blueprint — 16 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Log send date and time
  • Record open and click counts
  • Flag emails with >20% bounce rate
  • Track conversions within 7 days post-send
Rows
Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
email-campaign-engagement-metrics

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