Marketing
17 columns
200 rows
8 formats

Marketing Campaign Analytics Dataset

This dataset provides granular logs of marketing campaign launches, customer segmentation details, and multi-channel engagement metrics, enabling robust analysis of campaign performance and ROI. It is designed for advanced targeting, machine learning optimization, and comprehensive reporting across marketing initiatives.

opened 15 times
last updated 20 Aug 2025
by GoMask

The brief that made it

Machine learning-driven campaign targeting and optimization

Sample rows

preview · 8 of 200 rows · all 17 columns

campaign_idstring	channelstring	roifloat	is_ml_drivenboolean	creative_typestring	campaign_namestring	launch_datetimedatetime	segment_idstring	segment_namestring	segment_sizeinteger	engagementsinteger	conversionsinteger	revenuefloat	costfloat	creative_idstring	statusstring	targeting_criteriastring
CAMP001	email	4.37	false	image	Spring Email Blast	2024-03-12T09:15:00	SEG_USA_YP01	US Young Professionals	10500	3950	870	47800.25	8900	CRE_IMG_001	completed	Age 25-35, urban, recent web activity
CAMP002	social	4.15	false	video	Overnight Social Blitz	2024-04-18T23:59:00	SEG_EUR_YP02	Europe Young Professionals	9200	2800	435	42200	8200	CRE_VID_002	completed	Recent social engagement, age 24-34, metropolitan
CAMP003	sms	29.22	true	text	SMS VIP Offer	2024-01-27T10:30:00	SEG_JPN_VIP01	Japan VIP Customers	210	112	33	12400.75	410	CRE_TXT_003	active	VIP status, previous purchases > $2,500
CAMP004	web	3.04	true	html	Web Cart Recovery	2024-02-05T15:22:00	SEG_APAC_RET01	APAC Cart Abandoners	5800	840	140	10500	2600	CRE_HTML_004	active	Cart abandoned in last 14 days
CAMP005	direct_mail	0.46	false	image	Direct Mail Outreach	2024-03-20T13:05:00	SEG_CAN_LAPSE01	Canada Lapsed Customers	1300	140	19	1750	1200	CRE_IMG_005	completed	No purchases in 8 months, last contact > 6 months ago
CAMP006	social	4.46	false	video	Summer Social Pulse	2024-06-09T20:42:00	SEG_LATAM_GENZ01	LatAm GenZ Audience	15800	5250	830	53000	9700	CRE_VID_006	completed	GenZ, urban, high social activity
CAMP007	web	3.12	true	html	Web Retargeting Push	2024-05-15T14:30:00	SEG_USA_RET02	US Cart Abandoners	8700	1420	270	14000	3400	CRE_HTML_007	completed	Cart abandoned, recent site visit
CAMP008	email	22.69	true	html	VIP Email Flash	2024-02-28T11:05:00	SEG_EUR_VIP02	Europe VIP Customers	330	168	67	15400	650	CRE_HTML_008	completed	VIP status, recent purchases > $2,000
CAMP009	other	-1	true	blank	Asia Pacific Beta Test	2024-05-22T08:00:00	SEG_APAC_TEST01	APAC Test Segment	40	0	0	0	800	blank	paused	Random control test, ML cluster
CAMP010	direct_mail	-1	false	blank	US Direct Mail Test	2024-04-03T12:25:00	SEG_USA_TEST01	US Test Segment	22	0	0	0	230	blank	paused	blank
CAMP011	web	3.38	true	html	Canada Cart Recovery	2024-01-15T18:20:00	SEG_CAN_RET01	Canada Cart Abandoners	7200	1350	210	12700	2900	CRE_HTML_011	completed	Cart abandoned in last 7 days
CAMP012	direct_mail	1.47	false	image	LatAm Lapsed Outreach	2024-03-02T16:35:00	SEG_LATAM_LAPSE01	LatAm Lapsed Customers	1750	205	21	2200	890	CRE_IMG_012	completed	No purchases in 12 months, last open > 9 months ago
CAMP013	social	4.76	false	image	Europe Social Surge	2024-06-19T21:00:00	SEG_EUR_GENZ01	Europe GenZ Audience	12200	4650	950	49000	8500	CRE_IMG_013	completed	GenZ, high engagement, urban
CAMP014	sms	12.54	true	text	GenZ SMS Promo	2024-01-09T08:15:00	SEG_USA_GENZ01	US GenZ Customers	440	210	58	8800	650	CRE_TXT_014	completed	GenZ, recent SMS engagement
CAMP015	email	4.38	false	image	Holiday Email Access	2024-12-05T10:50:00	SEG_CAN_YP01	Canada Young Professionals	9800	3120	735	44400	8250	CRE_IMG_015	completed	Age 26-35, urban, high email open rates
CAMP016	direct_mail	1.91	false	image	APAC Lapsed Reactivation	2024-02-14T14:30:00	SEG_APAC_LAPSE01	APAC Lapsed Customers	2300	205	28	3200	1100	CRE_IMG_016	completed	No engagement in 12 months
CAMP017	other	-1	true	blank	US Beta Control	2024-04-24T15:45:00	SEG_USA_TEST02	US Test Segment	75	0	0	0	500	blank	paused	Random control test, ML cluster
CAMP018	sms	27.13	true	text	Spring SMS High Value	2024-03-18T09:10:00	SEG_CAN_VIP01	Canada VIP Customers	180	104	44	9000	320	CRE_TXT_018	active	VIP, high value, prior spend > $3,000
CAMP019	social	4.37	false	video	APAC GenZ Social	2024-05-11T19:25:00	SEG_APAC_GENZ01	APAC GenZ Audience	11500	3840	620	44000	8200	CRE_VID_019	completed	GenZ, high social engagement
CAMP020	web	4.27	true	html	LatAm Cart Recovery	2024-02-28T17:00:00	SEG_LATAM_RET01	LatAm Cart Abandoners	6700	1100	185	11600	2200	CRE_HTML_020	active	Cart abandoned in last 14 days

What the 200 rows show

from the 200-row sample

Sms channel stands out: mean roi is 25.5, against 3.5 for the rest.

46%is_ml_driven = true
4.1median roi
4statuses
5,850median segment_size
825median engagements
154median conversions

roi200 rows, in bands of 10

Median 4.1, from -1.0 to 47.7.

creative_type169 rows with a value · 31 left blank

image96
html39
text26
video8

17 columns by typefrom the column list below

string 9
integer 3
float 3
datetime 1
boolean 1

Columns

17 columns in four groups

blueprint · 17 columns
column	type	description	example
Text 9 columns
`campaign_id`	string	Unique identifier for the marketing campaignunique	CAMP001
`campaign_name`	string	Descriptive name of the marketing campaign	Spring Email Blast
`channel`	string	Marketing channel used for the campaign (e.g., email, social, sms, web, direct mail)6 values	email
`segment_id`	string	Unique identifier for the customer segment targeted	SEG_USA_YP01
`segment_name`	string	Descriptive name of the customer segment	US Young Professionals
`targeting_criteria`	string	Description of the criteria used to define the customer segmentoptional	No purchases in 6 months
`creative_id`	string	Identifier for the creative asset used in the campaignoptional	CRE_IMG_001
`creative_type`	string	Type of creative asset (e.g., image, video, text, html)image · video · text · html · other · optional	image
`status`	string	Current status of the campaign (e.g., active, completed, paused, cancelled)active · completed · paused · cancelled	completed
Numbers 6 columns
`segment_size`	integer	Number of customers in the targeted segment1 or more	10500
`engagements`	integer	Number of engagement actions (e.g., opens, clicks, responses) recorded for the campaign0 or more	3950
`conversions`	integer	Number of conversions attributed to the campaign (e.g., purchases, signups)0 or more	870
`revenue`	float	Total revenue generated by the campaign0 or more	47800.25
`cost`	float	Total cost incurred for running the campaign0 or more	8900
`roi`	float	Return on investment for the campaign (calculated as (revenue-cost)/cost)optional	4.37
Dates and times 1 column
`launch_datetime`	datetime	Timestamp when the campaign was launched	2024-03-12T09:15:00
True or false 1 column
`is_ml_driven`	boolean	Indicates if machine learning models were used for targeting or optimization	false

Use it for

A marketing dashboard
The is_ml_driven rate, roi by channel and a breakdown of creative_type. Excel, Power BI or Tableau.
Why do the 26 sms rows have a mean roi of 25.5?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Campaigns200
CAMP0014.37email
CAMP00329.22sms
CAMP0043.04web
A software demo
Believable campaigns with campaign_name, launch_datetime and channel to fill a screen in front of a buyer.

This dataset200 rows17 columns

Yours10,000 rows17 columns

blueprint · marketing-campaign-analytics-dataset

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 17 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Each campaign linked to target segments
Engagement channels tracked per event
ROI simulated for each campaign
Include sentiment trend features
Data spans multiple campaign types

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: marketing-campaign-analytics-dataset

What should your data show?

No signup. No card.

Sample rows

What the 200 rows show

Columns

Use it for

A marketing dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Marketing

What should your data show?