Marketing datasets

Campaign data, customer segments, analytics

63 ready-made datasets
8 formats, Excel to Parquet
First download free

What the 63 cover1 square = 1 dataset

Campaigns & ads20
Carbon & ESG17
Influencers & social10
Donors & fundraising7
Customers & segments7
Everything else2

Grouped by dataset title and tags.

Showing all 15 on this page

Influencers & social

Social Media Follower Growth Dataset

Engagement rates, campaign activity, ad spend, and top-performing content

This dataset provides detailed daily records of social media follower growth for multiple brands across major platforms, including engagement rates, campaign activity, ad spend, and top-performing content. It empowers marketing teams to analyze the impact of campaigns, content strategies, and paid promotions on follower growth, enabling data-driven optimization and benchmarking.

15 cols

follower_count
follower_growth
brand_name
platform
+11

Open in factory

follower_count: 154000
follower_growth: 1200
brand_name: UrbanStyle

Influencers & socialTop 10 most opened

Social Media Influencer Impact Dataset

Campaign associations, audience reach, and granular engagement metrics

This dataset provides detailed, structured records of social media influencer posts, including campaign associations, audience reach, and granular engagement metrics. Brands and agencies can use it to measure influencer effectiveness, optimize campaign strategies, and analyze audience lift across platforms and regions.

27 cols

influencer_name
post_media_url
platform
post_datetime
+23

Open in factory

influencer_name: MiniMuse
platform: Instagram
campaign_name: Spring Glow Launch

Influencers & socialTop 10 most opened

Social Media Ad Performance Dataset

Impressions, clicks, conversions, and spend across audience segments

This dataset provides granular performance analytics for social media advertisements, including impressions, clicks, conversions, and spend across audience segments and platforms. It enables marketers and advertisers to optimize campaigns, analyze audience engagement, and calculate key metrics such as click-through and conversion rates for targeted segments. The dataset is ideal for campaign optimization, ROI analysis, and audience insights.

22 cols

ad_platform
audience_segment_name
impressions
clicks
+18

Open in factory

ad_platform: Instagram
audience_segment_name: 25-34 Males, New York Urban
impressions: 15432

Influencers & social

Social Media Audience Growth Trends

Daily metrics on social media audience growth, follower churn

This dataset provides detailed, daily metrics on social media audience growth, follower churn, and campaign performance across major platforms. It enables marketers and researchers to analyze the effectiveness of campaigns, monitor engagement rates, and identify trends in audience behavior for strategic decision-making.

15 cols

net_growth
platform
account_name
followers_start
+11

Open in factory

net_growth: 90
platform: Facebook
account_name: GreenValleyMarket

Campaigns & ads

Synthetic Retail Promotion Uplift

Sales transaction records enriched with detailed promotion

This dataset provides granular sales transaction records enriched with detailed promotion and campaign information, enabling precise uplift analysis for retail marketing teams. It supports measurement of promotional effectiveness across products, stores, channels, and customer segments, making it ideal for optimizing campaign strategies and maximizing ROI.

18 cols

promotion_applied
promotion_type
promotion_discount_amount
promotion_discount_percent
+14

Open in factory

promotion_applied: false
promotion_discount_amount: 0
promotion_discount_percent: 0

Campaigns & adsTop 10 most opened

Digital Ad Campaign Reach Metrics

Reach, impressions, clicks, conversions, and spend

This dataset provides detailed, channel-segmented metrics for digital advertising campaigns, including reach, impressions, clicks, conversions, and spend. It enables marketers and analysts to optimize campaigns, track ROI, and gain granular insights into performance across multiple platforms and target audiences. The dataset is ideal for campaign optimization, cross-channel analysis, and marketing ROI reporting.

20 cols

campaign_name
reach
channel
ad_group_name
+16

Open in factory

campaign_name: Spring Sale 2024
reach: 115300
channel: Facebook

Customers & segments

Customer Purchase Frequency Patterns

Total purchases, recency, spending, and lapsed status

This dataset provides a comprehensive view of customer purchase frequency patterns, including total purchases, recency, spending, and lapsed status. It is designed to support marketing optimization, retention analysis, and win-back campaign targeting by offering actionable insights into customer engagement and churn risk.

19 cols

total_purchases
average_purchase_value
average_days_between_purchases
last_purchase_date
+15

Open in factory

total_purchases: 33
average_purchase_value: 75.1
average_days_between_purchases: 11.1

Campaigns & ads

Email Campaign Engagement Metrics

Delivery, open, click, and conversion statistics

This dataset provides detailed engagement metrics for multiple email marketing campaigns, including delivery, open, click, and conversion statistics. It enables marketers to analyze campaign effectiveness, optimize content strategies, and improve customer engagement through data-driven insights. The inclusion of bounce, unsubscribe, and spam report metrics supports deliverability and compliance monitoring.

16 cols

campaign_name
campaign_type
subject_line
recipient_count
+12

Open in factory

campaign_name: Winter Sale Kickoff
campaign_type: promotion
subject_line: Winter Deals Inside – Save Big!

Campaigns & adsTop 10 most opened

Campaign Channel Conversion Breakdown

Impressions, clicks, conversions, costs, revenue, and ROI

This dataset provides a daily breakdown of conversion metrics for active marketing campaigns across multiple channels, including impressions, clicks, conversions, costs, revenue, and ROI. It enables detailed channel performance analysis, supports resource allocation decisions, and facilitates cross-campaign and cross-channel comparisons for data-driven marketing optimization.

12 cols

campaign_name
channel
conversions
conversion_rate
+8

Open in factory

campaign_name: Spring Sale 2024
channel: Email
conversions: 60

Campaigns & ads

Digital Ad Impression Counts

Counts of digital ad impressions across multiple channels, campaigns

This dataset provides granular counts of digital ad impressions across multiple channels, campaigns, and placements, with additional context such as device type and geographic location. It enables marketers and analysts to optimize ad spend, measure reach, and compare performance across platforms and regions. The structured format supports robust reporting, attribution modeling, and campaign effectiveness analysis.

11 cols

impression_count
impression_date
channel
placement
+7

Open in factory

impression_count: 543
channel: Facebook
placement: Feed

Campaigns & adsTop 10 most opened

Ad Spend to Revenue Analysis

Campaign-level view of advertising expenditures

This dataset provides a detailed, campaign-level view of advertising expenditures and the corresponding revenue generated, segmented by channel, period, and region. It enables robust analysis of marketing ROI, budget allocation, and campaign performance, supporting data-driven optimization of advertising strategies across multiple channels and markets.

17 cols

ad_spend_amount
revenue_generated
campaign_name
channel
+13

Open in factory

ad_spend_amount: 12500.5
revenue_generated: 32000
campaign_name: Spring Sale 2024

Campaigns & ads

Web Lead Source Attribution

Attribution-ready records of website leads

This dataset provides granular, attribution-ready records of website leads, capturing detailed marketing channel parameters (UTM), user device and location data, and conversion values. It enables robust ROI analysis, campaign performance tracking, and optimization of marketing spend by linking every lead to its source and outcome.

25 cols

utm_source
lead_status
utm_medium
utm_campaign
+21

Open in factory

utm_source: google
lead_status: converted
utm_medium: cpc

Campaigns & ads

Email Campaign Open Rate Logs

Send times, subject lines, delivery and open metrics, device usage

This dataset provides detailed logs of email marketing campaigns, including send times, subject lines, delivery and open metrics, device usage, and recipient actions such as bounces and unsubscribes. It enables marketers to analyze and optimize campaign performance, refine subject lines, and determine the most effective send times for improved engagement.

15 cols

campaign_name
open_rate
open_device_type
open_time_peak_hour
+11

Open in factory

campaign_name: Spring Essentials Launch
open_rate: 33.8
open_device_type: mobile

Campaigns & ads

A/B Testing Results Dataset

Variant-level conversion metrics, statistical significance

This dataset provides detailed results from A/B testing experiments, including variant-level conversion metrics, statistical significance, and audience segmentation. It enables marketing teams to rigorously compare strategies, identify winning variants, and optimize campaigns for higher conversion rates. The data structure supports robust analysis, reporting, and decision-making.

16 cols

experiment_name
variant_name
audience_segment
sample_size
+12

Open in factory

experiment_name: Homepage Banner CTA Test
variant_name: Current Banner
audience_segment: all visitors

Campaigns & adsTop 10 most opened

Campaign Conversion Analytics

Analytics on digital marketing campaigns

This dataset provides detailed analytics on digital marketing campaigns, capturing key performance indicators such as impressions, clicks, conversions, costs, and ROI. It enables marketing teams to evaluate campaign effectiveness, optimize spending, and make data-driven decisions to improve future campaign outcomes. The dataset is ideal for campaign performance analysis, ROI tracking, and marketing strategy optimization.

18 cols

campaign_name
campaign_type
conversions
conversion_rate
+14

Open in factory

campaign_name: Spring Sale 2023
campaign_type: email
conversions: 710

What’s inside. Column by column.

Columns and codes found in the sample rows of all 63 marketing datasets.

Most common columnsDatasets, of 63

campaign_id43
campaign_name38
channel17
end_date16
start_date16
impressions14
clicks13
conversions13
platform10

A person from the Donor Engagement Lifecycle Metrics datasetGenerated

donor_first_name: Ava
donor_last_name: Henderson
donor_city: San Francisco

Generated

Standard codes in the sample rowsDatasets, of 63

ISO 3166 countries12
ISO 4217 currencies5

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Your sentence

Paid social converts 2×
Real UTM parameters
3% missing costs

Preview 20 rows freeNo signup. No card.

Conversion rate by channel

Sample rows for: Ad campaigns across 4 channels, where paid social converts at twice the rate of display, with real UTM parameters and 3% of costs missing.
channel	utm_source	cost_gbp	conversions
Paid social	facebook	420.00	38
Display	gdn	510.00	11
Paid social	instagram	—	29
Search	google	380.00	19

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