Marketing
15 columns
200 rows
8 formats

Social Media Follower Growth Dataset

This dataset provides detailed daily records of social media follower growth for multiple brands across major platforms, including engagement rates, campaign activity, ad spend, and top-performing content. It empowers marketing teams to analyze the impact of campaigns, content strategies, and paid promotions on follower growth, enabling data-driven optimization and benchmarking.

last updated 20 Aug 2025
by GoMask

The brief that made it

Analyze the impact of campaigns and ad spend on follower growth

Sample rows

preview · 8 of 200 rows · all 15 columns

record_idstring	platformstring	top_post_engagementinteger	campaign_activeboolean	brand_namestring	brand_idstring	datedate	follower_countinteger	follower_growthinteger	posts_countinteger	engagement_ratefloat	campaign_namestring	ad_spendfloat	top_post_idstring	notesstring
A8dsK_1z	Instagram	7400	true	UrbanStyle	BR1045	2023-04-01	154000	1200	8	0.37	SpringBlast2023	1800	IGP_20230401_007	Engagement spike following influencer collaboration event.
Qe1F7x3g	YouTube	52300	true	TechNex	BR1723	2023-04-01	1205000	36000	12	0.41	GadgetReviewPush	8900	YTP_20230401_010	Product launch video received record-breaking views and shares.
Lp4mhvPQ	Facebook	38	false	EcoLiving	BR1267	2023-04-01	3250	22	2	0.18	blank	0	FBP_20230401_002	Regular update post, moderate engagement for niche audience.
nQ7tF0uK	TikTok	102000	true	FitFusion	BR1852	2023-04-01	987000	45000	15	0.88	DanceChallengeFit	16000	TTP_20230401_014	Viral dance challenge drove follower surge and engagement.
Sb9Vw2Zk	LinkedIn	19	false	BookVerse	BR1099	2023-04-01	1250	6	3	0.16	blank	0	LNP_20230401_003	Community spotlight post; engagement steady among followers.
fG4pRzQx	Twitter	610	false	MindSpace	BR1311	2023-04-01	492800	-1400	1	0.028	blank	0	TWP_20230401_001	Account plateau after heavy posting last month.
Jr8kTz2m	Instagram	8200	true	UrbanStyle	BR1472	2023-04-02	155300	1300	9	0.39	SpringBlast2023	2000	IGP_20230402_008	Second campaign day with engagement increase.
uC5qBvKa	YouTube	54500	true	TechNex	BR1723	2023-04-02	1242000	37000	13	0.44	GadgetReviewPush	9200	YTP_20230402_011	Continued campaign momentum with high engagement.
bT6Lv1sZ	Facebook	22	false	EcoLiving	BR1267	2023-04-02	3270	20	1	0.12	blank	0	FBP_20230402_001	Steady growth from local event post.
Ew7kQb5V	TikTok	109000	true	FitFusion	BR1852	2023-04-02	1032000	55000	14	0.92	DanceChallengeFit	17800	TTP_20230402_013	Challenge went trending, highest engagement yet.
Xj2bN9uT	LinkedIn	23	false	BookVerse	BR1099	2023-04-02	1261	11	2	0.19	blank	0	LNP_20230402_002	New book announcement post increased interaction.
Gq5Uvx2P	Twitter	700	false	MindSpace	BR1311	2023-04-02	491200	-1600	2	0.03	blank	0	TWP_20230402_002	Engagement remained low after content refresh.
Zp6oYv1n	Instagram	6900	true	UrbanStyle	BR1045	2023-04-03	156800	1500	7	0.35	SpringBlast2023	2200	IGP_20230403_006	Final campaign day with sustained engagement.
Yp3rL2wS	YouTube	49200	true	TechNex	BR1723	2023-04-03	1268000	26000	14	0.38	GadgetReviewPush	8900	YTP_20230403_012	Campaign conclusion; engagement slightly dipped.
Fz5lU7vA	Facebook	21	false	EcoLiving	BR1267	2023-04-03	3285	15	1	0.13	blank	0	FBP_20230403_001	Single post about upcoming workshop.
Hs9gT8mQ	TikTok	90000	true	FitFusion	BR1852	2023-04-03	1069000	37000	10	0.85	DanceChallengeFit	16400	TTP_20230403_009	Challenge winds down; engagement still high.
Tk2fR4hJ	LinkedIn	27	true	BookVerse	BR1099	2023-04-03	1275	14	2	0.22	BookLaunchWeek	100	LNP_20230403_002	Book launch campaign started; engagement picking up.
Wz1pF3gL	Twitter	600	false	MindSpace	BR1311	2023-04-03	490900	-300	1	0.027	blank	0	TWP_20230403_001	Minimal activity; followers stabilized.
Uq7eN3cY	Facebook	88	false	LocalArts	BR1435	2023-04-01	90	2	1	0.98	blank	0	FBP_20230401_001	Local exhibition post engaged all followers.
Pi6vH5xT	Instagram	1200	true	EcoLiving	BR1666	2023-04-01	52100	900	6	0.21	EcoAwareness	700	IGP_20230401_005	EcoAwareness campaign launch day.

What the 200 rows show

from the 200-row sample

TikTok platform stands out: mean top_post_engagement is 64,467, against 6,418 for the rest.

50%campaign_active = true
935median top_post_engagement
148,950median follower_count
375median follower_growth
3median posts_count
0.19median engagement_rate

Mean top_post_engagement by platform200 rows

top_post_engagement200 rows, in bands of 20k

Median 935, from 0 to 110,000.

brand_name200 rows · top 10 of 23 values

BookVerse29
FitFusion27
EcoLiving26
UrbanStyle20
MindSpace19
TechNex16
LocalArts14
FoodieHub6
FoodFest4
TechNest4

15 columns by typefrom the column list below

string 7
integer 4
float 2
date 1
boolean 1

Columns

15 columns in four groups

blueprint · 15 columns
column	type	description	example
Text 7 columns
`record_id`	string	Unique identifier for each follower growth recordunique	A8dsK_1z
`brand_id`	string	Unique identifier for the brand or account being tracked	BR1045
`brand_name`	string	Name of the brand or account	UrbanStyle
`platform`	string	Social media platform (e.g., Instagram, Twitter, Facebook)6 values	Instagram
`campaign_name`	string	Name of the active campaign (if any)optional	SpringBlast2023
`top_post_id`	string	Identifier for the top performing post on the given dateoptional	IGP_20230401_007
`notes`	string	Additional notes or context for the recordoptional	Engagement spike followin…
Numbers 6 columns
`follower_count`	integer	Total number of followers on the given date0 or more	154000
`follower_growth`	integer	Net change in followers compared to previous measurement	1200
`posts_count`	integer	Number of posts published on the given date0 or more · optional	8
`engagement_rate`	float	Engagement rate for the account on the given date (e.g., likes/comments per follower)0 to 1 · optional	0.37
`ad_spend`	float	Amount spent on ads on the given date (in USD)0 or more · optional	1800
`top_post_engagement`	integer	Engagement (likes, comments, shares) for the top post on the given date0 or more · optional	7400
Dates and times 1 column
`date`	date	Date of the follower count measurement	2023-04-01
True or false 1 column
`campaign_active`	boolean	Indicates if a marketing campaign was active on the given dateoptional	true

Use it for

A marketing dashboard
The campaign_active rate, top_post_engagement by platform and a breakdown of brand_name. Excel, Power BI or Tableau.
Why do the 29 TikTok rows have a mean top_post_engagement of 64,467?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Records200
A8dsK_1z7400Instagram
Qe1F7x3g52300YouTube
Lp4mhvPQ38Facebook
A software demo
Believable records with brand_id, brand_name and platform to fill a screen in front of a buyer.

This dataset200 rows15 columns

Yours1,000 rows15 columns

blueprint · social-media-follower-growth-dataset

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Track account ID and follower counts
Record post frequency and engagement
Flag viral growth events
Exclude inactive accounts

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. Preview 20 rows free. Buy rows for the full run.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: social-media-follower-growth-dataset

What should your data show?

No signup. No card.

Sample rows

What the 200 rows show

Columns

Use it for

A marketing dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Marketing

What should your data show?