Social Media Audience Growth Trends
This dataset provides detailed, daily metrics on social media audience growth, follower churn, and campaign performance across major platforms. It enables marketers and researchers to analyze the effectiveness of campaigns, monitor engagement rates, and identify trends in audience behavior for strategic decision-making.
Sample rows
preview · 8 of 200 rows · all 15 columns| record_idstring | platformstring | followers_gainedinteger | campaign_typestring | account_idstring | account_namestring | datedate | followers_startinteger | followers_endinteger | followers_lostinteger | net_growthinteger | campaign_idstring | campaign_namestring | engagement_ratefloat | notesstring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Facebook-20230412-AB12D | 92 | blank | facebook_acc_01X3 | GreenValleyMarket | 2023-04-12 | 12000 | 12090 | 2 | 90 | blank | blank | 0.048 | Regular post had above-average reach and engagement for the week. | |
| Instagram-20231201-K8WPL | 2050 | influencer | instagram_acc_VK4 | UrbanChicStudio | 2023-12-01 | 184000 | 185980 | 70 | 1980 | CMP-IG-1011 | Holiday Influencer Push | 0.64 | Viral challenge led to a surge in followers and high engagement. | |
| Twitter-20221116-PQ7MX | 12 | blank | twitter_acc_7ZQ8 | TechTalksDaily | 2022-11-16 | 6500 | 6508 | 4 | 8 | blank | blank | 0.019 | Consistent tech news posts; moderate engagement. | |
| TikTok-20230131-TR9VQ | TikTok | 2490 | contest | tiktok_acc_88P2 | DanceWaveCrew | 2023-01-31 | 890000 | 892456 | 34 | 2456 | CMP-TT-9001 | Winter Contest - Wave | 0.77 | Contest post went viral; massive engagement and follower growth. |
| LinkedIn-20220523-R2UX5 | 48 | blank | linkedin_acc_4F9 | HRProsConnect | 2022-05-23 | 3400 | 3444 | 4 | 44 | blank | blank | 0.035 | Industry insights shared; steady follower growth. | |
| Pinterest-20221214-LJ3TN | 8 | blank | pinterest_acc_FVD4 | DIYHomeSpaces | 2022-12-14 | 1800 | 1805 | 3 | 5 | blank | blank | 0.013 | Seasonal post performed as expected; minor growth. | |
| Snapchat-20230704-EX8PW | Snapchat | 0 | blank | snapchat_acc_L7X | QuickSnapsNY | 2023-07-04 | 780 | 780 | 0 | 0 | blank | blank | 0 | No activity on account; inactive status. |
| YouTube-20240222-Y6B2M | YouTube | 1900 | paid | youtube_acc_T8P3 | GourmetQuest | 2024-02-22 | 325000 | 326900 | 0 | 1900 | CMP-YT-2234 | Leap Day Recipe Drop | 0.58 | Special event video led to strong engagement and new subscribers. |
| Instagram-20230317-RJ9T2 | 103 | blank | instagram_acc_2WQ9 | WildBloomArt | 2023-03-17 | 21500 | 21598 | 5 | 98 | blank | blank | 0.11 | St. Patrick’s Day themed art post drew new followers. | |
| Pinterest-20231108-QC4ZP | 0 | blank | pinterest_acc_3B2H | CraftyCornerShop | 2023-11-08 | 210 | 210 | 0 | 0 | blank | blank | 0 | No activity on account; inactive status. | |
| Facebook-20230902-HK4WA | 38 | blank | facebook_acc_7K8T | SunnyDayCafe | 2023-09-02 | 5500 | 5536 | 2 | 36 | blank | blank | 0.028 | Feature post reached local audience effectively. | |
| TikTok-20220618-DG6EK | TikTok | 2350 | influencer | tiktok_acc_3LJ7 | MakeupMagicShow | 2022-06-18 | 67000 | 69300 | 50 | 2300 | CMP-TT-6732 | Summer Influencer Collab | 0.81 | Influencer collaboration campaign drove major growth. |
| LinkedIn-20240105-DR3JL | 8 | blank | linkedin_acc_9M8 | LegalInsights | 2024-01-05 | 1700 | 1705 | 3 | 5 | blank | blank | 0.015 | Weekly legal tips post; steady engagement. | |
| Twitter-20220928-WX6JD | 2 | blank | twitter_acc_T6U3 | EcoSolutions | 2022-09-28 | 420 | 370 | 52 | -50 | blank | blank | 0.007 | Major drop after post flagged for copyright violation. | |
| YouTube-20230818-ML4ZC | YouTube | 170 | organic | youtube_acc_KPL6 | FitLifeTips | 2023-08-18 | 48000 | 48160 | 10 | 160 | CMP-YT-4815 | Back to School Fitness | 0.19 | Seasonal campaign increased subscriber base. |
| Instagram-20221221-ZN1QX | 0 | blank | instagram_acc_7YM0 | SweetBakeStory | 2022-12-21 | 6700 | 6700 | 0 | 0 | blank | blank | 0 | No content posted; account inactive. | |
| LinkedIn-20230420-UV6QL | 43 | blank | linkedin_acc_5N6 | GrowthAdvisors | 2023-04-20 | 12300 | 12341 | 2 | 41 | blank | blank | 0.043 | Industry news post received moderate attention. | |
| Pinterest-20240215-JK5FR | 53 | blank | pinterest_acc_2T6U | GardenDesignsHQ | 2024-02-15 | 10000 | 10051 | 2 | 51 | blank | blank | 0.059 | Spring planning board gained new followers. | |
| Facebook-20230718-MQ2TR | 0 | blank | facebook_acc_2L8Q | TravelBugPhotos | 2023-07-18 | 900 | 900 | 0 | 0 | blank | blank | 0 | No activity; account remained dormant. | |
| TikTok-20221129-XS4MP | TikTok | 2360 | contest | tiktok_acc_4M2N | ComedyShortsHQ | 2022-11-29 | 270000 | 272350 | 10 | 2350 | CMP-TT-4271 | Thanksgiving Comedy Sprint | 0.93 | Contest post went viral; follower growth spiked. |
What the 200 rows show
from the 200-row sampleTikTok platform stands out: mean followers_
- 24.5median followers_
gained - 8,455median followers_
start - 8,463median followers_
end - 2median followers_
lost - 23median net_
growth - 0.07median engagement_
rate
Median 24.5, from 0 to 2,530.
- string 8
- integer 5
- float 1
- date 1
Columns
15 columns in three groups| column | type | description | example |
|---|---|---|---|
| Text 8 columns | |||
record_id | string | Unique identifier for each audience growth recordunique | Facebook-20230412-AB12D |
platform | string | Social media platform where the audience growth is tracked (e.g., Facebook, Instagram, Twitter)8 values | |
account_id | string | Unique identifier for the social media account | facebook_acc_01X3 |
account_name | string | Public name or handle of the social media account | GreenValleyMarket |
campaign_id | string | Unique identifier for the marketing campaign associated with the audience growth (if applicable)optional | CMP-IG-1011 |
campaign_name | string | Name of the marketing campaign associated with the audience growth (if applicable)optional | Holiday Influencer Push |
campaign_type | string | Type of campaign (e.g., organic, paid, influencer, contest)organic · paid · influencer · contest · other · optional | influencer |
notes | string | Additional notes or observations about audience growth or campaign effectivenessoptional | Regular post had above-av… |
| Numbers 6 columns | |||
followers_start | integer | Number of followers at the start of the day0 or more | 12000 |
followers_end | integer | Number of followers at the end of the day0 or more | 12090 |
followers_gained | integer | Number of new followers gained during the day0 or more | 92 |
followers_lost | integer | Number of followers lost (churned) during the day0 or more | 2 |
net_growth | integer | Net change in followers (followers_gained - followers_lost) | 90 |
engagement_rate | float | Engagement rate for the account on the given day (e.g., likes, comments, shares divided by followers)0 to 1 · optional | 0.048 |
| Dates and times 1 column | |||
date | date | Date for which the audience metrics are recorded | 2023-04-12 |
Use it for
A marketing dashboard
Followers_
gained by platform and a breakdown of campaign_ type. Excel, Power BI or Tableau. Why do the 25 TikTok rows have a mean followers_
gained of 1,707? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Records200Facebook-20230412-AB12D92FacebookInstagram-20231201-K8WPL2050InstagramTwitter-20221116-PQ7MX12Twitter
A software demo
Believable records with platform, account_
id and account_ name to fill a screen in front of a buyer.
blueprint · social-media-audience-growth-trends
Behind this dataset
Same schema. As many rows as you need.
These 200 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
- User and account growth tracked monthly
- Follower gains and losses annotated
- Engagement spikes linked to campaigns
- Cross-platform data included
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- social-media-audience-growth-trends