Social Media Audience Growth Trends

This dataset provides detailed, daily metrics on social media audience growth, follower churn, and campaign performance across major platforms. It enables marketers and researchers to analyze the effectiveness of campaigns, monitor engagement rates, and identify trends in audience behavior for strategic decision-making.

  • last updated 20 Aug 2025
  • by GoMask
The brief that made it

Track and analyze audience growth and churn across multiple social media platforms

Sample rows

preview · 8 of 200 rows · all 15 columns
record_idstringplatformstringfollowers_gainedintegercampaign_typestringaccount_idstringaccount_namestringdatedatefollowers_startintegerfollowers_endintegerfollowers_lostintegernet_growthintegercampaign_idstringcampaign_namestringengagement_ratefloatnotesstring
Facebook-20230412-AB12DFacebook92blankfacebook_acc_01X3GreenValleyMarket2023-04-121200012090290blankblank0.048Regular post had above-average reach and engagement for the week.
Instagram-20231201-K8WPLInstagram2050influencerinstagram_acc_VK4UrbanChicStudio2023-12-01184000185980701980CMP-IG-1011Holiday Influencer Push0.64Viral challenge led to a surge in followers and high engagement.
Twitter-20221116-PQ7MXTwitter12blanktwitter_acc_7ZQ8TechTalksDaily2022-11-166500650848blankblank0.019Consistent tech news posts; moderate engagement.
TikTok-20230131-TR9VQTikTok2490contesttiktok_acc_88P2DanceWaveCrew2023-01-31890000892456342456CMP-TT-9001Winter Contest - Wave0.77Contest post went viral; massive engagement and follower growth.
LinkedIn-20220523-R2UX5LinkedIn48blanklinkedin_acc_4F9HRProsConnect2022-05-2334003444444blankblank0.035Industry insights shared; steady follower growth.
Pinterest-20221214-LJ3TNPinterest8blankpinterest_acc_FVD4DIYHomeSpaces2022-12-141800180535blankblank0.013Seasonal post performed as expected; minor growth.
Snapchat-20230704-EX8PWSnapchat0blanksnapchat_acc_L7XQuickSnapsNY2023-07-0478078000blankblank0No activity on account; inactive status.
YouTube-20240222-Y6B2MYouTube1900paidyoutube_acc_T8P3GourmetQuest2024-02-2232500032690001900CMP-YT-2234Leap Day Recipe Drop0.58Special event video led to strong engagement and new subscribers.

What the 200 rows show

from the 200-row sample

TikTok platform stands out: mean followers_gained is 1,707, against 215.8 for the rest.

  • 24.5median followers_gained
  • 8,455median followers_start
  • 8,463median followers_end
  • 2median followers_lost
  • 23median net_growth
  • 0.07median engagement_rate
Mean followers_gained by platform200 rows
01,0002,00028.0Fac…26 r…641.0Ins…27 r…3.4Twi…21 r…17.8Lin…26 r…1,707Tik…25 r…735.6You…25 r…19.4Pin…26 r…12.8Sna…24 r…
followers_gained200 rows, in bands of 500
080160157581514101,5003,000followers_gained →

Median 24.5, from 0 to 2,530.

campaign_type47 rows with a value · 153 left blank
  1. contest19
  2. influencer12
  3. paid10
  4. organic6
15 columns by typefrom the column list below
  • string 8
  • integer 5
  • float 1
  • date 1

Columns

15 columns in three groups
blueprint · 15 columns
columntypedescriptionexample
Text 8 columns
record_idstringUnique identifier for each audience growth recorduniqueFacebook-20230412-AB12D
platformstringSocial media platform where the audience growth is tracked (e.g., Facebook, Instagram, Twitter)8 valuesFacebook
account_idstringUnique identifier for the social media accountfacebook_acc_01X3
account_namestringPublic name or handle of the social media accountGreenValleyMarket
campaign_idstringUnique identifier for the marketing campaign associated with the audience growth (if applicable)optionalCMP-IG-1011
campaign_namestringName of the marketing campaign associated with the audience growth (if applicable)optionalHoliday Influencer Push
campaign_typestringType of campaign (e.g., organic, paid, influencer, contest)organic · paid · influencer · contest · other · optionalinfluencer
notesstringAdditional notes or observations about audience growth or campaign effectivenessoptionalRegular post had above-av…
Numbers 6 columns
followers_startintegerNumber of followers at the start of the day0 or more12000
followers_endintegerNumber of followers at the end of the day0 or more12090
followers_gainedintegerNumber of new followers gained during the day0 or more92
followers_lostintegerNumber of followers lost (churned) during the day0 or more2
net_growthintegerNet change in followers (followers_gained - followers_lost)90
engagement_ratefloatEngagement rate for the account on the given day (e.g., likes, comments, shares divided by followers)0 to 1 · optional0.048
Dates and times 1 column
datedateDate for which the audience metrics are recorded2023-04-12

Use it for

  • median followe…24.5200 rowsmean followers gained…28.0Face…641.0Inst…3.4Twit…17.8Link…

    A marketing dashboard

    Followers_gained by platform and a breakdown of campaign_type. Excel, Power BI or Tableau.

  • Why do the 25 TikTok rows have a mean followers_gained of 1,707?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable records with platform, account_id and account_name to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 15 columns, your size and your rules. See 20 rows before you pay.

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This dataset200 rows15 columns
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blueprint · social-media-audience-growth-trends

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • User and account growth tracked monthly
  • Follower gains and losses annotated
  • Engagement spikes linked to campaigns
  • Cross-platform data included
Rows
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Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
social-media-audience-growth-trends

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