Marketing datasets

Campaign data, customer segments, analytics

  • 63 ready-made datasets
  • 8 formats, Excel to Parquet
  • First download free
What the 63 cover1 square = 1 dataset
  • Campaigns & ads20
  • Carbon & ESG17
  • Influencers & social10
  • Donors & fundraising7
  • Customers & segments7
  • Everything else2
Grouped by dataset title and tags.

63 datasets · page 2 of 3

Showing all 24 on this page

Donors & fundraising

Donor Engagement Lifecycle Metrics

Interaction types, event participation, donation history, and response times

This dataset captures detailed nonprofit donor engagement metrics, including interaction types, event participation, donation history, and response times. It enables organizations to analyze donor patterns, optimize fundraising campaigns, and improve retention through targeted relationship management. The flat schema supports robust reporting and actionable insights for donor lifecycle analysis.

27 cols

  • engagement_type
  • engagement_datetime
  • engagement_channel
  • engagement_outcome
  • +23
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engagement_type
event
engagement_channel
Spring Gala
engagement_outcome
attended

Carbon & ESG

Sustainable Influencer Campaign Logistics

Influencer marketing campaign logistics, vendor selection, shipment impact

This dataset provides a detailed view of influencer marketing campaign logistics, vendor selection, shipment impact, and ESG compliance, enabling marketing teams to monitor and optimize sustainable practices. It supports ESG reporting, transparency, and operational efficiency improvements for campaigns involving multiple vendors and influencers.

23 cols

  • campaign_name
  • influencer_name
  • influencer_social_platform
  • vendor_name
  • +19
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campaign_name
EcoStyle Launch 2024
influencer_name
Lila Green
influencer_social_platform
Instagram

Donors & fundraising

Digital Fundraising Workflow Metrics

Step-by-step workflow tracking, conversion rates, bottleneck identification

This dataset provides detailed, process-level metrics for nonprofit digital fundraising campaigns, including step-by-step workflow tracking, conversion rates, bottleneck identification, and team performance attribution. It enables organizations to optimize campaign effectiveness, streamline digital transformation, and measure impact with actionable insights.

21 cols

  • campaign_name
  • organization_name
  • step_name
  • step_sequence
  • +17
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campaign_name
Spring Drive 2024
organization_name
HopeWorks Foundation
step_name
Email Blast #1

Carbon & ESG

Marketing Campaign CO2 Impact

Campaign-level CO2 emissions data for marketing activities

This dataset provides detailed, campaign-level CO2 emissions data for marketing activities, enabling organizations to track, report, and optimize their sustainability efforts. It includes digital and physical emissions breakdowns, compliance status, and organizational context, supporting regulatory reporting and strategic decision-making for greener marketing.

20 cols

  • campaign_name
  • campaign_type
  • co2_emissions_total_kg
  • co2_emissions_digital_kg
  • +16
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campaign_name
Eco Awareness Week
campaign_type
digital
co2_emissions_total_kg
120.6

Donors & fundraising

Nonprofit Donor Engagement Metrics

Unified view of nonprofit donor engagement

This dataset provides a unified view of nonprofit donor engagement, capturing key metrics across donations, email campaigns, event attendance, and social media advocacy. It enables organizations to identify high-value donors, optimize outreach strategies, and measure the impact of campaigns on donor retention and conversion. The flat structure supports advanced analytics and segmentation for fundraising and engagement optimization.

25 cols

  • donor_retention_status
  • donor_conversion_status
  • high_value_donor_flag
  • donor_since_date
  • +21
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donor_retention_status
active
donor_conversion_status
repeat
high_value_donor_flag
true

Carbon & ESG

Marketing Campaign Carbon Footprint Tracker

Carbon emissions associated with digital marketing campaigns

This dataset provides detailed tracking of carbon emissions associated with digital marketing campaigns, broken down by channel, asset type, and campaign phase. It enables organizations to monitor, report, and optimize their marketing activities for environmental sustainability and ESG compliance, while also supporting performance analysis for each campaign element.

15 cols

  • campaign_name
  • campaign_phase
  • carbon_emissions_kg
  • campaign_start_date
  • +11
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campaign_name
Spring Product Launch
campaign_phase
planning
carbon_emissions_kg
8.3

Customers & segments

Customer Segmentation and Persona Classification

Behavioral segmentation and persona classification for subscribers

This dataset provides comprehensive behavioral segmentation and persona classification for subscribers, integrating usage patterns, device types, service preferences, spending tiers, demographics, and predictive propensity scores. It is ideal for targeted marketing, personalized product recommendations, and advanced customer analytics to drive engagement and retention.

22 cols

  • persona
  • device_type
  • service_preferences
  • usage_pattern
  • +18
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persona
urban multitasker
device_type
smartphone
service_preferences
streaming,messaging,shopping

Campaigns & adsTop 10 most opened

Email Campaign Logs

Send dates, recipient interactions, open/click/bounce rates

This dataset provides detailed logs of email marketing campaigns, including send dates, recipient interactions, open/click/bounce rates, and campaign performance metrics. It enables in-depth analysis of campaign effectiveness, audience engagement, and delivery issues, making it valuable for optimizing marketing strategies and improving ROI.

16 cols

  • campaign_name
  • campaign_status
  • opened
  • clicked
  • +12
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campaign_name
Spring Savings Blast
campaign_status
sent
opened
true

Customers & segments

Survey Respondents

Demographic information, completion rates, segmentation labels

This dataset provides detailed records of survey respondents, including demographic information, completion rates, segmentation labels, and response quality metrics. It enables in-depth analysis of participant behavior, demographic trends, and survey effectiveness, making it ideal for market research, academic studies, and customer insights.

17 cols

  • response_quality_score
  • response_time_seconds
  • response_date
  • completion_status
  • +13
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response_quality_score
92.5
response_time_seconds
775
completion_status
completed

Customers & segments

Contact Directory

Company affiliations, validated email addresses, phone numbers, job titles

This dataset provides a comprehensive directory of business contacts, including company affiliations, validated email addresses, phone numbers, job titles, and communication preferences. It is designed for sales teams to efficiently manage outreach, track engagement, and ensure compliance with contact preferences. The structure supports CRM integration, segmentation, and targeted sales campaigns.

17 cols

  • preferred_contact_method
  • do_not_contact
  • last_contacted_date
  • company_name
  • +13
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preferred_contact_method
email
do_not_contact
false
company_name
NovaTech Solutions

Customers & segments

Customer Profiles

Demographics, contact information, account status

This dataset offers a detailed view of customer profiles, including demographics, contact information, account status, and summarized purchase history, making it ideal for CRM systems and customer analytics. The data supports segmentation, targeted marketing, and lifecycle analysis, enabling businesses to enhance customer engagement and retention strategies.

20 cols

  • customer_segment
  • account_status
  • total_purchases
  • total_spent
  • +16
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customer_segment
loyal
account_status
active
total_purchases
54

Donors & fundraising

Nonprofit Digital Engagement Outcomes

Outreach, participation, conversion rates, and resource allocation

This dataset provides detailed metrics on nonprofit digital engagement campaigns, including outreach, participation, conversion rates, and resource allocation. It enables nonprofit managers to analyze the effectiveness of digital strategies, optimize future campaigns, and maximize impact with data-driven decisions.

15 cols

  • campaign_name
  • channel
  • target_audience_size
  • outreach_count
  • +11
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campaign_name
Spring Volunteer Drive
channel
email
target_audience_size
1800

Donors & fundraising

Donor Engagement Impact Tracker

How individual donor interactions

This dataset provides a comprehensive view of how individual donor interactions and engagement strategies translate into recurring donations and measurable nonprofit program outcomes. It enables fundraising and impact teams to analyze donor behavior, optimize engagement tactics, and directly link fundraising efforts to program success for improved resource allocation and reporting.

29 cols

  • engagement_strategy
  • is_recurring_donor
  • donor_lifetime_value
  • donor_engagement_score
  • +25
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engagement_strategy
Spring Donor Appreciation
is_recurring_donor
false
donor_lifetime_value
490

Influencers & social

Influencer Engagement Time Series

Detailed audience demographics and campaign associations

This dataset provides granular, hourly influencer engagement metrics across major social media platforms, including detailed audience demographics and campaign associations. Brands and agencies can leverage this data for AI-powered analysis of peak activity times, audience response profiles, and campaign effectiveness, enabling data-driven marketing strategies and influencer selection.

23 cols

  • influencer_name
  • engagement_type
  • engagement_count
  • platform
  • +19
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influencer_name
Sophie Chen
engagement_type
like
engagement_count
213

Carbon & ESG

Consumer Green Purchase Intention Survey

Demographic, attitudinal, and behavioral factors

This dataset captures comprehensive survey responses on consumer intention and motivation to purchase sustainable products, including demographic, attitudinal, and behavioral factors. It enables brands and researchers to perform market segmentation, identify barriers, and optimize product positioning for green products.

17 cols

  • previous_green_purchase
  • green_purchase_intent_score
  • purchase_channel_preference
  • main_barrier_to_green_purchase
  • +13
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previous_green_purchase
false
green_purchase_intent_score
2.3
purchase_channel_preference
online

Customers & segments

Consumer Subscription Cancellation Data

Standardized reason codes, customer demographics, subscription details

This dataset provides detailed records of consumer subscription cancellations, including standardized reason codes, customer demographics, subscription details, and retention offer outcomes. It is ideal for churn analysis, customer segmentation, and evaluating the effectiveness of retention strategies in subscription-based businesses.

19 cols

  • cancellation_reason_code
  • final_cancellation_status
  • subscription_type
  • subscription_price
  • +15
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cancellation_reason_code
PRICE
final_cancellation_status
CANCELLED
subscription_type
PREMIUM

Campaigns & ads

Cross-Platform User Engagement Metrics

Social media, web, and mobile platforms

This dataset provides detailed, unified user engagement metrics across multiple digital channels, including social media, web, and mobile platforms. It enables startups and marketers to analyze cross-platform user activity, optimize engagement strategies, and attribute performance to specific campaigns, devices, and content. The rich, flat schema supports advanced analytics, segmentation, and real-time insights for multi-channel optimization.

15 cols

  • platform
  • engagement_value
  • is_new_user
  • activity_type
  • +11
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platform
facebook
engagement_value
1.2
is_new_user
false

Influencers & socialTop 10 most opened

Marketing Influencer Campaign ROI Data

Engagement rates, conversions, costs, and calculated ROI

This dataset provides detailed performance metrics for influencer marketing campaigns, including engagement rates, conversions, costs, and calculated ROI. It enables brands and agencies to benchmark influencer strategies, optimize campaign investments, and analyze cross-platform effectiveness for data-driven marketing decisions.

22 cols

  • campaign_name
  • influencer_name
  • influencer_handle
  • campaign_cost
  • +18
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campaign_name
Spring Style Blast
influencer_name
Sophia Martinez
influencer_handle
@sophia.martinez

Campaigns & ads

Marketing Attribution Path Dataset

Customer journeys across multiple marketing channels

This dataset provides detailed synthetic logs of customer journeys across multiple marketing channels, capturing the sequence, timing, and types of interactions leading to conversions. It enables advanced analysis and machine learning for channel attribution, campaign optimization, and customer behavior modeling, making it ideal for marketing analytics and decision support.

14 cols

  • start_datetime
  • end_datetime
  • conversion
  • conversion_value
  • +10
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conversion
true
conversion_value
129.99
touch_count
3

Campaigns & adsTop 10 most opened

Online Ad Performance Metrics

Online ad campaign performance across multiple channels

This dataset provides detailed, synthetic logs of online ad campaign performance across multiple channels, capturing impressions, clicks, conversions, spend, and targeting details for each ad. It enables robust machine learning applications in ad optimization, audience targeting, and ROI prediction, supporting granular analysis by campaign, channel, device, and placement. Ideal for marketers, analysts, and data scientists seeking actionable insights into digital advertising effectiveness.

16 cols

  • channel
  • impressions
  • clicks
  • conversions
  • +12
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channel
social
impressions
152430
clicks
12850

Customers & segments

AI-Based Customer Segmentation Data

Customer profiles with detailed demographic, transactional

This dataset contains synthetic customer profiles with detailed demographic, transactional, and interaction data, enriched by AI-driven segmentation and predictive metrics. It enables robust machine learning for identifying high-value segments, personalizing marketing, and optimizing customer retention strategies in a scalable, analytics-friendly format.

24 cols

  • customer_segment
  • lifetime_value
  • churn_risk_score
  • total_interactions
  • +20
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customer_segment
Digital Native
lifetime_value
3200.5
churn_risk_score
0.17

Campaigns & adsTop 10 most opened

Marketing Campaign Analytics Dataset

Marketing campaign launches, customer segmentation details

This dataset provides granular logs of marketing campaign launches, customer segmentation details, and multi-channel engagement metrics, enabling robust analysis of campaign performance and ROI. It is designed for advanced targeting, machine learning optimization, and comprehensive reporting across marketing initiatives.

17 cols

  • campaign_name
  • launch_datetime
  • channel
  • segment_name
  • +13
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campaign_name
Spring Email Blast
channel
email
segment_name
US Young Professionals

Influencers & social

Influencer Campaign Performance Data

Engagement, conversion, audience reach, and demographic insights

This dataset provides granular, campaign-level performance metrics for influencer marketing initiatives, including engagement, conversion, audience reach, and demographic insights. Marketers can analyze ROI, optimize future campaigns, and benchmark influencer effectiveness across platforms and content types. The dataset is ideal for strategic planning, reporting, and cross-campaign comparisons.

24 cols

  • campaign_name
  • influencer_handle
  • campaign_budget
  • campaign_start_date
  • +20
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campaign_name
Spring Style Launch
influencer_handle
@thefashionfox
campaign_budget
18000

Influencers & social

Content Virality Cascade Data

Insights into how social media posts go viral

This dataset provides detailed, structured insights into how social media posts go viral, capturing the full lifecycle of share cascades, influencer impact, and platform-specific dynamics. Marketers and researchers can leverage this data to identify patterns, optimize campaign strategies, and understand the mechanics of viral content propagation.

20 cols

  • cascade_start_time
  • cascade_end_time
  • cascade_duration_seconds
  • total_shares
  • +16
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cascade_duration_seconds
441363
total_shares
7845
unique_users
7801

What’s inside. Column by column.

Columns and codes found in the sample rows of all 63 marketing datasets.

Most common columnsDatasets, of 63
  1. campaign_id43
  2. campaign_name38
  3. channel17
  4. end_date16
  5. start_date16
  6. impressions14
  7. clicks13
  8. conversions13
  9. platform10
A person from the Donor Engagement Lifecycle Metrics datasetGenerated
donor_first_name
Ava
donor_last_name
Henderson
donor_city
San Francisco

Generated

Standard codes in the sample rowsDatasets, of 63
  1. ISO 3166 countries12
  2. ISO 4217 currencies5

Not quite what you need? Describe it.

One sentence in. A dataset with that pattern out.

  • Paid social converts 2×
  • Real UTM parameters
  • 3% missing costs
Preview 20 rows freeNo signup. No card.
Conversion rate by channel
0%2.5%5%2%Display2.4%Search2.6%Email4%Paid social1
Sample rows for: Ad campaigns across 4 channels, where paid social converts at twice the rate of display, with real UTM parameters and 3% of costs missing.
channelutm_sourcecost_gbpconversions
Paid socialfacebook420.0038
Displaygdn510.0011
Paid socialinstagram—29
Searchgoogle380.0019

A pattern you asked for Everything else

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