Consumer Green Purchase Intention Survey
This dataset captures comprehensive survey responses on consumer intention and motivation to purchase sustainable products, including demographic, attitudinal, and behavioral factors. It enables brands and researchers to perform market segmentation, identify barriers, and optimize product positioning for green products.
Sample rows
preview · 8 of 200 rows · all 17 columns| respondent_idstring | income_levelstring | price_sensitivity_scorefloat | previous_green_purchaseboolean | education_levelstring | survey_datedate | ageinteger | genderstring | countrystring | green_purchase_intent_scorefloat | environmental_concern_scorefloat | social_influence_scorefloat | perceived_product_quality_scorefloat | brand_trust_scorefloat | purchase_channel_preferencestring | main_barrier_to_green_purchasestring | additional_commentsstring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RSP0001 | low | 4.7 | false | high school | 2022-02-16 | 17 | male | India | 2.3 | 2.7 | 3.9 | 3.2 | 2.1 | online | Family does not buy green products | blank |
| RSP0002 | prefer not to say | 4.9 | false | high school | 2024-03-02 | 61 | female | Brazil | 1.5 | 1.8 | 2.9 | 2.6 | 1.5 | physical store | Fixed income limits purchases | I must buy what is affordable. |
| RSP0003 | medium | 2.9 | true | master's degree | 2023-10-22 | 35 | female | United States | 4.2 | 4.5 | 3.7 | 4.3 | 4.6 | online | blank | I choose brands with transparent sustainability policies. |
| RSP0004 | medium | 3.9 | false | associate degree | 2023-08-13 | 23 | non-binary | Vietnam | 3.7 | 3.5 | 3.1 | 3.8 | 3.3 | marketplace | Products are hard to find | - |
| RSP0005 | medium | 2.7 | true | bachelor's degree | 2022-05-23 | 48 | male | Canada | 3.9 | 4.2 | 2.9 | 4.1 | 4 | physical store | blank | Green products are my preference when shopping. |
| RSP0006 | low | 4.8 | false | other | 2022-09-10 | 59 | prefer not to say | Nigeria | 1.8 | 2.1 | 2.2 | 2.3 | 1.9 | marketplace | Limited availability in my area | blank |
| RSP0007 | high | 1.5 | true | bachelor's degree | 2024-04-08 | 29 | female | United Kingdom | 4.7 | 4.6 | 4.5 | 4.8 | 4.9 | direct from brand | blank | I always prefer sustainable options regardless of price. |
| RSP0008 | low | 4.5 | false | high school | 2023-11-04 | 22 | male | South Africa | 2.7 | 3 | 3.4 | 3.1 | 2.4 | marketplace | Higher price than alternatives | blank |
| RSP0009 | medium | 2.1 | true | master's degree | 2023-07-28 | 39 | female | Germany | 4.5 | 4.8 | 3.9 | 4.5 | 4.6 | online | blank | I research brands before purchasing. |
| RSP0010 | prefer not to say | 5 | false | other | 2024-02-27 | 67 | male | Japan | 1.3 | 1.6 | 2.1 | 2.2 | 1.2 | physical store | No interest in green products | - |
| RSP0011 | high | 1.8 | true | doctorate | 2023-05-19 | 44 | female | France | 4.8 | 4.9 | 4.2 | 4.7 | 4.8 | online | blank | Sustainability is my top priority. |
| RSP0012 | low | 4.1 | false | associate degree | 2022-04-29 | 24 | male | Vietnam | 2.9 | 3.3 | 3.7 | 3.4 | 2.7 | marketplace | Limited affordable options | blank |
| RSP0013 | medium | 2.3 | true | master's degree | 2024-01-11 | 32 | female | Australia | 4.3 | 4.2 | 3.6 | 4.2 | 4.4 | online | blank | Brands' sustainability claims matter to me. |
| RSP0014 | low | 4.6 | false | other | 2023-09-18 | 70 | prefer not to say | Egypt | 2 | 2.2 | 2.5 | 2.9 | 1.7 | physical store | Green products are expensive | I only buy essentials. |
| RSP0015 | low | 4.2 | false | high school | 2022-12-06 | 21 | male | Indonesia | 2.8 | 3.1 | 3.5 | 3.3 | 2.3 | marketplace | Higher price than alternatives | - |
| RSP0016 | medium | 1.7 | true | bachelor's degree | 2023-12-15 | 27 | female | Italy | 4.5 | 4.7 | 4 | 4.6 | 4.5 | direct from brand | blank | Quality and sustainability are essential. |
| RSP0017 | low | 4.9 | false | high school | 2022-11-21 | 58 | male | Mexico | 2.2 | 1.9 | 2.6 | 2.8 | 1.5 | physical store | Green products cost more | - |
| RSP0018 | high | 1.6 | true | master's degree | 2024-03-27 | 41 | female | Spain | 4.6 | 4.8 | 4.1 | 4.7 | 4.8 | online | blank | I trust brands with eco-certifications. |
| RSP0019 | low | 4.3 | false | associate degree | 2023-02-05 | 19 | non-binary | Philippines | 2.6 | 2.8 | 3.6 | 3.2 | 2.2 | online | Family does not buy green products | blank |
| RSP0020 | high | 1.4 | true | doctorate | 2022-07-30 | 47 | female | South Korea | 4.9 | 5 | 4.3 | 4.9 | 4.7 | direct from brand | blank | I always prefer sustainable options regardless of price. |
What the 200 rows show
from the 200-row sampleHigh (income level) stands out: mean price_
- 51%previous_
green_ purchase = true - 3.1median price_
sensitivity_ score - 5genders
- 5purchase channel preferences
- 38median age
- 3.7median green_
purchase_ intent_ score
Median 3.1, from 1.2 to 5.0.
- string 8
- integer 1
- float 6
- date 1
- boolean 1
Columns
17 columns in four groups| column | type | description | example |
|---|---|---|---|
| Text 8 columns | |||
respondent_id | string | Unique identifier for each survey respondentunique | RSP0001 |
gender | string | Gender of the respondentmale · female · non-binary · prefer not to say · other | male |
education_level | string | Highest level of education attained by the respondent6 values | high school |
country | string | Country of residence of the respondent | India |
income_level | string | Income bracket of the respondentlow · medium · high · prefer not to say | low |
purchase_channel_preference | string | Preferred channel for purchasing sustainable products5 values | online |
main_barrier_to_green_purchase | string | Primary barrier preventing respondent from purchasing sustainable productsoptional | Green products cost more |
additional_comments | string | Any additional comments provided by the respondentoptional | - |
| Numbers 7 columns | |||
age | integer | Age of the respondent16 to 99 | 17 |
green_purchase_intent_score | float | Respondent's intention to purchase sustainable products (scale 1-5)1 to 5 | 2.3 |
environmental_concern_score | float | Respondent's level of concern for environmental issues (scale 1-5)1 to 5 | 2.7 |
social_influence_score | float | Degree to which social factors influence green purchasing (scale 1-5)1 to 5 | 3.9 |
perceived_product_quality_score | float | Respondent's perception of sustainable product quality (scale 1-5)1 to 5 | 3.2 |
price_sensitivity_score | float | Respondent's sensitivity to price when considering sustainable products (scale 1-5)1 to 5 | 4.7 |
brand_trust_score | float | Level of trust respondent places in brands marketing sustainable products (scale 1-5)1 to 5 | 2.1 |
| Dates and times 1 column | |||
survey_date | date | Date when the survey was completed | 2022-02-16 |
| True or false 1 column | |||
previous_green_purchase | boolean | Indicates if the respondent has previously purchased sustainable products | false |
Use it for
A marketing dashboard
The previous_
green_ purchase rate, price_ sensitivity_ score by income_ level and a breakdown of education_ level. Excel, Power BI or Tableau. Why do the 42 high rows have a mean price_
sensitivity_ score of 1.7? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Respondents200RSP00014.7lowRSP00032.9mediumRSP00052.7medium
A software demo
Believable respondents with survey_
date, age and gender to fill a screen in front of a buyer.
This dataset200 rows17 columns
Yours1,000 rows17 columnscountry: UK only
blueprint · consumer-green-purchase-intention-survey
Behind this dataset
Same schema. As many rows as you need.
These 200 rows came out of a blueprint — 17 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Include motivation and barrier options
- Score intention strength
- Group by demographic
- Exclude personal data
- Flag high-intent cohorts
Open the blueprint in Data Factory
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- consumer-green-purchase-intention-survey