Nonprofit Digital Engagement Outcomes
This dataset provides detailed metrics on nonprofit digital engagement campaigns, including outreach, participation, conversion rates, and resource allocation. It enables nonprofit managers to analyze the effectiveness of digital strategies, optimize future campaigns, and maximize impact with data-driven decisions.
Sample rows
preview · 8 of 62 rows · all 15 columns| engagement_idstring | channelstring | outreach_countinteger | nonprofit_idstring | program_idstring | campaign_namestring | start_datedate | end_datedate | target_audience_sizeinteger | participation_countinteger | conversion_countinteger | conversion_ratefloat | resource_allocation_usdfloat | impact_scorefloat | notesstring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| eng_1A9f3GZq | 1500 | np_101 | prg_201 | Spring Volunteer Drive | 2023-03-05 | 2023-03-25 | 1800 | 780 | 124 | 15.9 | 3500.5 | 67.2 | Strong email open rates. Conversion lower than expected due to lengthy registration. | |
| eng_2B5d7QKt | social_media | 2200 | np_102 | prg_202 | Youth Education Week | 2023-07-10 | 2023-07-17 | 3000 | 1100 | 380 | 34.55 | 6000 | 80.6 | Instagram stories received highest engagement. Targeted ads increased conversions. |
| eng_3C8h2VJm | sms | 900 | np_103 | prg_203 | Food Security SMS Blast | 2023-09-01 | 2023-09-03 | 900 | 462 | 220 | 47.62 | 2100.25 | 76.9 | Very effective for urgent calls to action. High conversion rate. |
| eng_4D7p5XKs | website | 1750 | np_101 | prg_204 | Winter Warmth Drive | 2022-11-15 | 2022-12-15 | 2500 | 950 | 400 | 42.11 | 4200 | 84.2 | Website landing page A/B tested. Donations spiked after testimonials added. |
| eng_5E1j6NPo | social_media | 1100 | np_104 | prg_205 | Literacy for All | 2023-04-12 | 2023-04-19 | 1200 | 600 | 275 | 45.83 | 2600.75 | 79.5 | Facebook ad targeting improved sign-up rates for adult classes. |
| eng_6F2k9MTq | 1350 | np_105 | prg_206 | Green Earth Challenge | 2023-05-01 | 2023-05-21 | 1400 | 820 | 110 | 13.41 | 3000 | 62.8 | Email subject lines tested for engagement; low conversion attributed to complex registration. | |
| eng_7G6l4LRx | website | 2100 | np_102 | prg_207 | Health Awareness Month | 2023-10-01 | 2023-10-31 | 2800 | 1100 | 460 | 41.82 | 5250 | 81.9 | Webinars drove most conversions. Landing page with video increased engagement. |
| eng_8H3s8PZc | other | 600 | np_106 | prg_208 | Clean Water Outreach | 2023-06-01 | blank | 750 | 320 | 85 | 26.56 | 1200 | 54.7 | Community radio announcements used for outreach. |
| eng_9I7t2UQw | social_media | 900 | np_104 | prg_209 | Arts in Action | 2022-08-05 | 2022-08-15 | 950 | 410 | 135 | 32.93 | 2100 | 66.2 | Instagram stories performed better than Facebook posts. |
| eng_10J9v6SW | 400 | np_105 | prg_210 | Senior Tech Workshop | 2023-02-10 | 2023-02-17 | 500 | 180 | 40 | 22.22 | 800 | 44.9 | High bounce rates due to outdated emails. Improved by phone follow-up. | |
| eng_11K5x8AY | website | 950 | np_101 | prg_211 | Summer Camp Registration | 2023-05-20 | 2023-06-10 | 1200 | 700 | 380 | 54.29 | 3100 | 87.5 | Early bird discounts increased conversion rate substantially. |
| eng_12L3y2BN | sms | 600 | np_106 | prg_208 | Water Conservation SMS | 2023-07-10 | 2023-07-13 | 650 | 340 | 90 | 26.47 | 1100 | 57.8 | Strong engagement from local schools. Follow-up calls boosted conversions. |
| eng_13M4n9CE | social_media | 2100 | np_102 | prg_202 | Back to School Drive | 2023-08-15 | 2023-08-25 | 2300 | 1300 | 490 | 37.69 | 5100 | 75.4 | Facebook events created, local influencers shared campaign. |
| eng_14N1f7DQ | website | 900 | np_103 | prg_203 | Community Health Webinar | 2023-09-20 | 2023-09-22 | 950 | 520 | 215 | 41.35 | 1800 | 60.3 | Webinar registration very smooth; positive feedback on content. |
| eng_15O6w8FR | sms | 500 | np_104 | prg_209 | Arts Night SMS | 2023-03-15 | 2023-03-16 | 500 | 230 | 70 | 30.43 | 750 | 48 | Short message format led to higher engagement than previous campaigns. |
| eng_16P3e6GS | 540 | np_105 | prg_210 | Tech for Seniors Email Series | 2022-12-01 | 2022-12-10 | 600 | 260 | 65 | 25 | 950 | 38.3 | Series of tips sent; engagement increased over time. | |
| eng_17Q9b5HT | website | 1800 | np_101 | prg_204 | Winter Warmth Website | 2023-01-25 | 2023-02-15 | 2100 | 900 | 410 | 45.56 | 4000 | 82.3 | Donations increased after adding progress bar to donation page. |
| eng_18R8c2IU | other | 750 | np_106 | prg_208 | Water Conservation Radio | 2023-05-07 | blank | 800 | 430 | 130 | 30.23 | 1300 | 61.9 | Local radio segments aired during commute hours. |
| eng_19S1d7JV | sms | 1500 | np_102 | prg_202 | Youth Education SMS | 2023-02-17 | 2023-02-18 | 1600 | 880 | 320 | 36.36 | 3100 | 71.5 | Short message format improved engagement over previous longer campaigns. |
| eng_20T3e8KW | 850 | np_105 | prg_206 | Earth Day Email | 2023-04-22 | 2023-04-23 | 900 | 520 | 160 | 30.77 | 1650 | 55.1 | Best engagement from alumni. Follow-up reminders increased conversions. |
What the 62 rows show
from the 62-row sampleSocial_
- 970median outreach_
count - 1,200median target_
audience_ size - 510median participation_
count - 143median conversion_
count - 28.8median conversion_
rate - 1,675median resource_
allocation_ usd
Median 970, from 400 to 4,200.
- string 6
- integer 4
- float 3
- date 2
Columns
15 columns in three groups| column | type | description | example |
|---|---|---|---|
| Text 6 columns | |||
engagement_id | string | Unique identifier for each digital engagement recordunique | eng_1A9f3GZq |
nonprofit_id | string | Unique identifier for the nonprofit organization | np_101 |
program_id | string | Unique identifier for the specific nonprofit program or initiative | prg_201 |
campaign_name | string | Name of the digital engagement campaignup to 150 | Spring Volunteer Drive |
channel | string | Digital channel used for engagement (e.g., email, social media, website, SMS)email · social_media · website · sms · other | |
notes | string | Additional notes or qualitative feedback about the campaignup to 1,000 · optional | Strong email open rates. … |
| Numbers 7 columns | |||
target_audience_size | integer | Estimated number of individuals targeted by the campaign0 or more | 1800 |
outreach_count | integer | Number of outreach attempts made (e.g., emails sent, posts published)0 or more | 1500 |
participation_count | integer | Number of individuals who engaged with the campaign (e.g., opened email, clicked link, attended event)0 or more | 780 |
conversion_count | integer | Number of individuals who completed a desired action (e.g., signed up, donated, registered)0 or more | 124 |
conversion_rate | float | Percentage of participants who converted (conversion_count / participation_count * 100)0 to 100 · optional | 15.9 |
resource_allocation_usd | float | Total financial resources allocated to the campaign in USD0 or more | 3500.5 |
impact_score | float | Calculated score representing the campaign's impact (custom formula, e.g., weighted conversion rate)0 to 100 · optional | 67.2 |
| Dates and times 2 columns | |||
start_date | date | Date when the digital engagement campaign started | 2023-03-05 |
end_date | date | Date when the digital engagement campaign endedoptional | 2023-03-25 |
Use it for
A marketing dashboard
Outreach_
count by channel. Excel, Power BI or Tableau. Why do the 14 social_
media rows have a mean outreach_ count of 1,961? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Engagements62eng_1A9f3GZq1500emaileng_2B5d7QKt2200social_m…eng_3C8h2VJm900sms
A software demo
Believable engagements with nonprofit_
id, program_ id and campaign_ name to fill a screen in front of a buyer.
This dataset62 rows15 columns
Yours1,000 rows15 columns
blueprint · nonprofit-digital-engagement-outcomes
Behind this dataset
Same schema. As many rows as you need.
These 62 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Each row represents one digital engagement campaign.
- Include outreach channel, audience segment, and campaign objective.
- Track engagement metrics: clicks, shares, signups, donations.
- Flag campaigns with conversion rate below 2% for review.
- Include timestamp and responsible staff member for each campaign.
Open the blueprint in Data Factory
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- nonprofit-digital-engagement-outcomes