Sustainable Influencer Campaign Logistics
This dataset provides a detailed view of influencer marketing campaign logistics, vendor selection, shipment impact, and ESG compliance, enabling marketing teams to monitor and optimize sustainable practices. It supports ESG reporting, transparency, and operational efficiency improvements for campaigns involving multiple vendors and influencers.
Sample rows
preview · 8 of 60 rows · all 23 columns| campaign_idstring | shipment_methodstring | shipment_carbon_footprint_kgfloat | esg_reportedboolean | influencer_social_platformstring | campaign_namestring | start_datedate | end_datedate | influencer_idstring | influencer_namestring | vendor_idstring | vendor_namestring | vendor_esg_ratingfloat | vendor_transparency_scorefloat | shipment_idstring | shipment_datedate | shipment_packaging_typestring | shipment_packaging_recycled_content_pctfloat | esg_report_datedate | operational_efficiency_scorefloat | vendor_countrystring | shipment_destination_countrystring | campaign_notesstring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CMP-1001 | Ground | 43.2 | true | EcoStyle Launch 2024 | 2024-02-15 | 2024-03-15 | INF-201 | Lila Green | VND-301 | GreenPack Solutions | 86.5 | 91.4 | SHP-401 | 2024-02-17 | Recyclable | 78.2 | 2024-03-16 | 88.6 | Germany | France | Used only recycled materials; vendor provided full disclosures. | |
| CMP-1002 | Air | 220.6 | false | TikTok | Sustainable Glow Up | 2023-11-20 | 2023-12-10 | INF-202 | Marco Rivera | VND-302 | EcoBeauty Co. | 73.9 | 69.5 | SHP-402 | 2023-11-22 | Mixed | 42 | blank | 62 | Italy | Spain | Some packaging contained plastic due to vendor constraints. |
| CMP-1003 | Sea | 112.4 | true | YouTube | GreenTech Unboxed | 2024-01-05 | 2024-01-29 | INF-203 | Sophie Tran | VND-303 | Earthwise Electronics | 92.1 | 88.7 | SHP-403 | 2024-01-07 | Compostable | 61.5 | 2024-01-30 | 95.2 | Netherlands | UK | First campaign using fully compostable packaging. |
| CMP-1004 | Ground | 37.3 | true | ZeroWaste Challenge | 2024-03-01 | 2024-03-25 | INF-204 | Jenna Fox | VND-304 | ZeroWaste Supplies | 77 | 79.8 | SHP-404 | 2024-03-03 | Recyclable | 83.7 | 2024-03-26 | 81.5 | Denmark | Sweden | All shipments delivered by electric vehicles. | |
| CMP-1005 | Ground | 30.8 | true | FairTrade Beauty | 2023-10-15 | 2023-11-10 | INF-205 | Amara Lee | VND-305 | FairTrade Cosmetics | 89 | 85.6 | SHP-405 | 2023-10-17 | Mixed | 54.2 | 2023-11-11 | 90.1 | UK | Ireland | Vendor published fair trade certificates. | |
| CMP-1006 | Ground | 46.7 | false | BioPack Revolution | 2024-02-20 | 2024-03-10 | INF-206 | David Kim | VND-306 | BioPack Corp. | 79.3 | 72.8 | SHP-406 | 2024-02-21 | Compostable | 95 | blank | 70.3 | Belgium | France | High recycled content in all packaging. | |
| CMP-1007 | Ground | 39.9 | true | Plastic-Free Spring | 2024-03-18 | 2024-04-10 | INF-207 | Sara Yeung | VND-307 | OceanClean Ltd. | 94.7 | 97.1 | SHP-407 | 2024-03-20 | Compostable | 99 | 2024-04-11 | 97.2 | Norway | Germany | No plastic used in any campaign material. | |
| CMP-1008 | Sea | 84.4 | false | Urban Green Living | 2023-09-22 | 2023-10-08 | INF-208 | Omar Haddad | VND-308 | UrbanEco | 68.2 | 73.3 | SHP-408 | 2023-09-24 | Mixed | 30.1 | blank | 67.5 | Spain | Portugal | Vendor working to improve transparency. | |
| CMP-1009 | Air | 189.7 | true | YouTube | EcoTravel Essentials | 2024-04-02 | 2024-04-25 | INF-209 | Lucas Meyer | VND-309 | EcoTravel Gear | 82.4 | 80.9 | SHP-409 | 2024-04-04 | Recyclable | 66.5 | 2024-04-26 | 85.4 | Switzerland | Austria | Optimized air shipment for lower emissions. |
| CMP-1010 | Ground | 56.9 | false | Green Home Makeover | 2023-08-10 | 2023-08-31 | INF-210 | Emily Carter | VND-310 | EcoHome Furnishings | 77.8 | 81.2 | SHP-410 | 2023-08-12 | Mixed | 49.4 | blank | 76 | France | Belgium | Recycled wood used for furniture. | |
| CMP-1011 | Sea | 76.3 | true | TikTok | Vegan Beauty Box | 2024-01-10 | 2024-01-30 | INF-211 | Rosa Gonzales | VND-311 | VeganBox Ltd. | 88.2 | 92.6 | SHP-411 | 2024-01-12 | Compostable | 85.2 | 2024-01-31 | 92.1 | Portugal | Italy | Vendor provided ingredient lists for all products. |
| CMP-1012 | Ground | 41.7 | true | EcoFashion Week | 2023-09-01 | 2023-09-22 | INF-212 | Mila Johansson | VND-312 | GreenThreads | 93.4 | 89 | SHP-412 | 2023-09-03 | Recyclable | 87.6 | 2023-09-23 | 96.3 | Sweden | Finland | All clothing made from organic cotton. | |
| CMP-1013 | Air | 158.2 | false | Sustainably Yours | 2024-02-05 | 2024-02-28 | INF-213 | Leo Schmidt | VND-313 | Sustainably Yours | 81.6 | 78.2 | SHP-413 | 2024-02-07 | Compostable | 74.3 | blank | 79.7 | Austria | Germany | Air shipment used for expedited delivery. | |
| CMP-1014 | Sea | 99.3 | true | YouTube | Green Living Kits | 2024-03-07 | 2024-03-30 | INF-214 | Anna Müller | VND-314 | Green Living | 85 | 80.7 | SHP-414 | 2024-03-09 | Recyclable | 90 | 2024-03-31 | 86.4 | Germany | Italy | Kit includes reusable household items. |
| CMP-1015 | Sea | 120.8 | false | Clean Oceans Drive | 2023-12-01 | 2023-12-20 | INF-215 | Tomás Silva | VND-315 | OceanGuard | 78.2 | 75.6 | SHP-415 | 2023-12-03 | Mixed | 58.5 | blank | 74.5 | Portugal | Spain | Partnered with local beach clean-up teams. | |
| CMP-1016 | Ground | 33.6 | true | TikTok | Green Thumb Project | 2024-01-17 | 2024-02-08 | INF-216 | Lucas Weber | VND-316 | EcoGardeners | 90.9 | 89.2 | SHP-416 | 2024-01-19 | Compostable | 88.8 | 2024-02-09 | 93 | Switzerland | France | Sent seed kits with compostable pots. |
| CMP-1017 | Air | 202.6 | true | YouTube | Sustainable Tech Trends | 2023-11-18 | 2023-12-05 | INF-217 | Nina Papas | VND-317 | EcoTech | 95.3 | 93.5 | SHP-417 | 2023-11-20 | Recyclable | 82.1 | 2023-12-06 | 97.5 | Greece | Germany | Showcased energy-saving gadgets. |
| CMP-1018 | Ground | 44.1 | false | Low Impact Lifestyle | 2024-03-12 | 2024-03-31 | INF-218 | Sven Eriksson | VND-318 | ImpactLiving | 72.5 | 70.8 | SHP-418 | 2024-03-14 | Recyclable | 76.3 | blank | 73.9 | Sweden | Norway | Promoted reusable kitchenware. | |
| CMP-1019 | Ground | 49.2 | true | Green Mobility Push | 2023-07-02 | 2023-07-24 | INF-219 | Isabelle Laurent | VND-319 | EcoMobility | 87.6 | 84.9 | SHP-419 | 2023-07-04 | Mixed | 56.7 | 2023-07-25 | 88.3 | France | Switzerland | Promoted electric scooters. | |
| CMP-1020 | Sea | 105.6 | true | Green Energy Awareness | 2023-10-05 | 2023-10-22 | INF-220 | Victor Rossi | VND-320 | SunPower EU | 92.7 | 90.5 | SHP-420 | 2023-10-07 | Compostable | 98 | 2023-10-23 | 95.9 | Italy | France | Solar panels featured. |
What the 60 rows show
from the 60-row sampleAir (shipment method) stands out: mean shipment_
- 83%esg_
reported = true - 32.1median shipment_
carbon_ footprint_ kg - 4shipment packaging types
- 83.3median vendor_
esg_ rating - 81.9median vendor_
transparency_ score - 63.9median shipment_
packaging_ recycled_ content_ pct
Median 32.1, from 9.7 to 220.6.
- string 13
- float 5
- date 4
- boolean 1
Columns
23 columns in four groups| column | type | description | example |
|---|---|---|---|
| Text 13 columns | |||
campaign_id | string | Unique identifier for each influencer marketing campaignunique | CMP-1001 |
campaign_name | string | Name or title of the campaign | EcoStyle Launch 2024 |
influencer_id | string | Unique identifier for the influencer participating in the campaign | INF-201 |
influencer_name | string | Name of the influencer | Lila Green |
influencer_social_platform | string | Primary social media platform used by the influencer (e.g., Instagram, TikTok)6 values | |
vendor_id | string | Unique identifier for the vendor supplying products/services for the campaign | VND-301 |
vendor_name | string | Name of the vendor | GreenPack Solutions |
shipment_id | string | Unique identifier for each shipment related to the campaign | SHP-401 |
shipment_method | string | Method of shipment (e.g., ground, air, sea)Ground · Air · Sea · Other | Ground |
shipment_packaging_type | string | Type of packaging used for the shipment (e.g., recyclable, compostable, plastic)Recyclable · Compostable · Plastic · Mixed · Other · optional | Recyclable |
campaign_notes | string | Additional notes or comments regarding the campaign logistics or ESG practicesoptional | Solar panels featured. |
vendor_country | string | Country where the vendor is locatedoptional | Germany |
shipment_destination_country | string | Country where the shipment is deliveredoptional | France |
| Numbers 5 columns | |||
vendor_esg_rating | float | ESG (Environmental, Social, Governance) compliance rating of the vendor (0-100 scale)0 to 100 · optional | 86.5 |
vendor_transparency_score | float | Score indicating vendor transparency (0-100 scale)0 to 100 · optional | 91.4 |
shipment_carbon_footprint_kg | float | Estimated carbon footprint of the shipment in kilograms CO2 equivalent0 or more · optional | 43.2 |
shipment_packaging_recycled_content_pct | float | Percentage of recycled content in the shipment packaging0 to 100 · optional | 78.2 |
operational_efficiency_score | float | Score indicating operational efficiency improvements for the campaign (0-100 scale)0 to 100 · optional | 88.6 |
| Dates and times 4 columns | |||
start_date | date | Date when the campaign starts | 2024-02-15 |
end_date | date | Date when the campaign ends | 2024-03-15 |
shipment_date | date | Date the shipment was sent | 2024-02-17 |
esg_report_date | date | Date when ESG compliance was reportedoptional | 2024-03-16 |
| True or false 1 column | |||
esg_reported | boolean | Indicates if ESG compliance has been reported for this campaign | true |
Use it for
A marketing dashboard
The esg_
reported rate, shipment_ carbon_ footprint_ kg by shipment_ method and a breakdown of influencer_ social_ platform. Excel, Power BI or Tableau. Why do the 10 Air rows have a mean shipment_
carbon_ footprint_ kg of 129.1? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Campaigns60CMP-100143.2GroundCMP-1002220.6AirCMP-1003112.4Sea
A software demo
Believable campaigns with campaign_
name, start_ date and end_ date to fill a screen in front of a buyer.
This dataset60 rows23 columns
Yours1,000 rows23 columnsvendor_country: UK only
blueprint · sustainable-influencer-campaign-logistics
Behind this dataset
Same schema. As many rows as you need.
These 60 rows came out of a blueprint — 23 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Each campaign must record all vendor shipments and their transport method.
- Vendors must provide a sustainability score and ESG documentation per shipment.
- Campaign managers assign carbon footprint estimates to each logistics step.
- Shipments with missing ESG compliance are flagged for review.
- Campaign period, reach, and engagement must be linked to each shipment event.
- Only vendors with verified ESG credentials appear as 'compliant'.
Open the blueprint in Data Factory
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- sustainable-influencer-campaign-logistics