Marketing ESG Campaign Impact Logs

This dataset provides comprehensive logs of marketing campaign ESG impacts, including resource consumption, emissions estimates, vendor sourcing details, and sustainability messaging compliance. It is ideal for organizations seeking to monitor, report, and improve their marketing sustainability performance, supporting regulatory compliance and internal ESG goals.

  • last updated 19 Jan 2026
  • by GoMask
The brief that made it

ESG impact reporting for marketing campaigns

Sample rows

preview · 8 of 55 rows · all 20 columns
campaign_idstringcampaign_typestringresource_usage_water_litersfloatvendor_esg_certifiedbooleanvendor_countrystringcampaign_namestringorganization_idstringorganization_namestringcampaign_start_datedatecampaign_end_datedatetotal_budgetfloatresource_usage_kwhfloatemissions_estimate_kgco2efloatvendor_idstringvendor_namestringsustainability_messaging_compliantbooleancompliance_standardstringimpact_notesstringreporting_datedatecontact_emailstring
CMP001digital1200trueUnited StatesGreen Horizons Digital PushORG101EcoFuture Solutions2023-01-152023-02-2012000.5340.789.2VEND01Bright MediatrueGRIReduced print collateral, focus on digital outreach.2023-02-23esg@ecofuturesolutions.com
CMP002print1800.5trueCanadaWater Wise Print SeriesORG102CleanRiver Group2023-03-032023-04-126500210.3130.4VEND02GreenPrint Co.trueSASBSourced recycled paper for all print materials.2023-04-14contact@cleanrivergroup.net
CMP003event3500falseGermanySustainable Event 2023ORG103FutureImpact Foundation2023-05-102023-05-1314000.75480220.6VEND03SustainEvents Inc.truelocal regulationCatered by local organic vendors.2023-05-15esgreport@futureimpact.org
CMP004social200trueUnited KingdomClimate Action Social BlastORG104GreenWave Nonprofit2022-11-012022-11-30770095.254VEND04SocialGood MediatrueGRIPartnered with local climate activists.2022-12-05info@greenwave.org
CMP005email85falseAustraliaEco Email Outreach Q2ORG105EnviroPro Marketing2023-04-012023-04-294100.2560.119.8VEND05MailSmarttrueSASBUsed energy-efficient email servers.2023-05-02reports@enviropro.com
CMP006print1500trueSwedenCarbon Neutral Print AdsORG106EarthWise Partners2023-02-102023-03-018500185.90VEND06ZeroPrinttrueGRIOffset all emissions through local reforestation.2023-03-03info@earthwisepartners.com
CMP007event5000trueFrancePlastic Free EventORG107OceanGuard Initiative2023-06-152023-06-1722000900330VEND07EcoVenue Servicestruelocal regulationNo single-use plastics; all reusable materials.2023-06-19esg@oceanguard.org
CMP008social250falseSpainSustainable Stories SocialORG108EarthTales Media2023-01-202023-02-106800102.345.6VEND08MediaReachtrueSASBShared personal sustainability journeys.2023-02-12impact@earthtalesmedia.com

What the 55 rows show

from the 55-row sample

Event (campaign type) stands out: mean resource_usage_water_liters is 2,681, against 541.7 for the rest.

  • 64%vendor_esg_certified = true
  • 640.0median resource_usage_water_liters
  • 3compliance standards
  • 8,200median total_budget
  • 220.4median resource_usage_kwh
  • 92.0median emissions_estimate_kgco2e
Mean resource_usage_water_liters by campaign_type55 rows
02,0004,000584.7digital11 rows1,286print12 rows2,681event11 rows141.6social11 rows41.7email10 rows
resource_usage_water_liters55 rows, in bands of 500
0153027510630020202,5005,000resource_usage_water_liters →

Median 640.0, from 6.0 to 5,000.

vendor_country50 rows with a value · 5 left blank
  1. United States5
  2. Canada5
  3. Spain5
  4. USA5
  5. Germany4
  6. United Kingdom4
  7. Australia4
  8. Sweden4
  9. France4
  10. Italy3
20 columns by typefrom the column list below
  • string 11
  • float 4
  • date 3
  • boolean 2

Columns

20 columns in four groups
blueprint · 20 columns
columntypedescriptionexample
Text 11 columns
campaign_idstringUnique identifier for each marketing campaignuniqueCMP001
campaign_namestringName of the marketing campaignWater Wise Print Series
organization_idstringUnique identifier for the organization running the campaignORG101
organization_namestringName of the organization running the campaignEcoFuture Solutions
campaign_typestringType of marketing campaign (e.g., digital, print, event)6 valuesdigital
vendor_idstringUnique identifier for the main vendor supplying campaign resourcesoptionalVEND01
vendor_namestringName of the main vendor supplying campaign resourcesoptionalBright Media
vendor_countrystringCountry where the vendor is basedoptionalUnited States
compliance_standardstringName of the compliance standard followed (e.g., GRI, SASB, local regulation)3 standards · optionalGRI
impact_notesstringAdditional notes or qualitative impact assessment for the campaignoptionalUsed soy-based inks.
contact_emailstringContact email for campaign ESG reportinginfo@greenwave.org
Numbers 4 columns
total_budgetfloatTotal budget allocated for the campaign (in USD)0 or more12000.5
resource_usage_kwhfloatTotal electricity usage for the campaign in kilowatt-hours0 or more · optional340.7
resource_usage_water_litersfloatTotal water usage for the campaign in liters0 or more · optional1200
emissions_estimate_kgco2efloatEstimated greenhouse gas emissions (kg CO2 equivalent) for the campaign0 or more · optional89.2
Dates and times 3 columns
campaign_start_datedateDate when the campaign started2023-01-15
campaign_end_datedateDate when the campaign endedoptional2023-02-20
reporting_datedateDate when the campaign impact was reported2023-02-23
True or false 2 columns
vendor_esg_certifiedbooleanIndicates if the vendor is ESG certifiedoptionaltrue
sustainability_messaging_compliantbooleanIndicates if the campaign messaging complies with sustainability guidelinestrue

Use it for

  • vendor esg cer…64%32 of 50 rowsmean resource usage w…584.7digi…1.3kprint2.7kevent141.6soci…

    A marketing dashboard

    The vendor_esg_certified rate, resource_usage_water_liters by campaign_type and a breakdown of vendor_country. Excel, Power BI or Tableau.

  • Why do the 11 event rows have a mean resource_usage_water_liters of 2,681?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable campaigns with campaign_name, organization_id and organization_name to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 20 columns, your size and your rules. See 20 rows before you pay.

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This dataset55 rows20 columns
Yours1,000 rows20 columnsvendor_country: UK only

blueprint · marketing-esg-campaign-impact-logs

Behind this dataset

Same schema. As many rows as you need.

These 55 rows came out of a blueprint — 20 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Each campaign entry must include emissions estimate and resource usage data.
  • Vendor sourcing must be classified as sustainable or unsustainable.
  • Sustainability messaging compliance scored per campaign.
  • Campaigns must be tagged with relevant ESG objectives.
  • Campaign records should include both digital and physical activities.
Rows
Open the blueprint in Data Factory

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Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
marketing-esg-campaign-impact-logs

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