Marketing
18 columns
42 rows
8 formats

Eco-Friendly Ad Campaign Audit Log

This dataset provides a detailed audit log of digital marketing campaigns, capturing sustainability practices, carbon emissions, and eco-certifications across channels and partners. It empowers ESG managers and marketing teams to monitor, report, and optimize the environmental impact of advertising operations for improved compliance and brand reputation.

last updated 1 Feb 2026
by GoMask

The brief that made it

Track and report the carbon footprint of digital marketing campaigns for ESG compliance

Sample rows

preview · 8 of 42 rows · all 18 columns

audit_log_idstring	esg_manager_idstring	clicksinteger	renewable_energy_usedboolean	partner_namestring	campaign_idstring	campaign_namestring	channelstring	start_datedate	end_datedate	impressionsinteger	spend_usdfloat	carbon_emissions_kgfloat	sustainable_partnersboolean	eco_certificationstring	esg_manager_namestring	audit_timestampdatetime	notesstring
AL-00001	ESG-001	3400	true	EcoAds Agency	CMP-1001	Green Spring Launch	social_media	2024-03-15	2024-04-14	120000	8500.5	189.2	true	Ad Net Zero	Lisa Green	2024-04-15T11:24:02	Renewables used for all ad servers.
AL-00002	ESG-002	2100	false	SustainDigital	CMP-1002	Earth Day Email Blast	email	2024-04-01	2024-04-22	52000	4200	65.4	false	blank	Rajiv Patel	2024-04-23T09:02:10	Higher carbon due to non-renewable hosting.
AL-00003	ESG-001	2950	true	EcoFind Partners	CMP-1001	Green Spring Launch	search	2024-03-20	2024-04-12	98000	7850.75	143.1	true	Green Mark	Lisa Green	2024-04-13T15:10:31	Search partner is Green Mark certified.
AL-00004	ESG-003	6200	false	GreenFrames Studio	CMP-1003	Eco Product Video Ads	video	2024-02-10	2024-03-05	210000	13400.9	290.6	true	blank	Marina Lopes	2024-03-07T16:42:55	Partner studio is sustainable, but video hosting not on renewables.
AL-00005	ESG-004	1100	true	GreenAffiliates	CMP-1004	Affiliate Eco Shopping	affiliate	2024-01-25	2024-02-14	41000	2100.75	43.9	true	EcoMedia Certified	Sophie Walker	2024-02-15T13:20:15	Affiliate network is EcoMedia certified.
AL-00006	ESG-002	2750	true	BannerBright	CMP-1005	Display Sustainability Banner	display	2024-04-18	2024-05-10	86000	3990	110.3	false	Ad Net Zero	Rajiv Patel	2024-05-11T10:10:41	Ad servers on renewables, but partner lacks certification.
AL-00007	ESG-003	2100	false	EcoFind Partners	CMP-1006	Eco-Friendly Search Ads	search	2024-02-21	2024-03-10	74000	3550.2	90.2	false	blank	Marina Lopes	2024-03-11T14:01:27	No renewables, higher carbon.
AL-00008	ESG-001	3150	true	BannerBright	CMP-1007	Spring Eco Display	display	2024-03-27	2024-04-19	96000	4200.5	125.7	true	Green Mark	Lisa Green	2024-04-20T09:45:33	Display campaign fully green certified.
AL-00009	ESG-004	900	false	Sustainable Partners Inc.	CMP-1008	Eco Partner Outreach	other	2024-03-01	2024-03-15	31000	1700	40.4	true	blank	Sophie Walker	2024-03-16T11:33:18	Partner sustainable, but hosting not green.
AL-00010	ESG-003	4300	true	GreenFrames Studio	CMP-1009	Video Green Initiative	video	2024-02-05	2024-02-24	150000	9900.35	225.8	true	Green Mark	Marina Lopes	2024-02-25T12:54:17	Video campaign certified green.
AL-00011	ESG-002	1800	false	EcoMail Partners	CMP-1010	Eco Email Test	email	2024-03-12	2024-03-27	54000	2450.3	62.7	false	blank	Rajiv Patel	2024-03-28T17:14:22	Mail hosting on standard servers.
AL-00012	ESG-001	1200	true	BannerBright	CMP-1011	Eco Display 2024	display	2024-01-14	2024-01-30	48000	1850.45	35.6	false	Ad Net Zero	Lisa Green	2024-01-31T08:23:14	Carbon low due to renewables.
AL-00013	ESG-004	950	false	GreenAffiliates	CMP-1012	Eco Affiliate Push	affiliate	2024-01-20	2024-02-05	39000	1920.8	40.8	false	blank	Sophie Walker	2024-02-06T11:07:16	Standard hosting, no green efforts.
AL-00014	ESG-002	800	true	blank	CMP-1013	Eco Email 2	email	2024-04-02	2024-04-15	32000	950.25	28.2	false	Green Mark	Rajiv Patel	2024-04-16T10:16:23	Small email test on renewable server.
AL-00015	ESG-002	2150	false	EcoAds Agency	CMP-1002	Earth Day Email Blast	social_media	2024-04-01	2024-04-22	67000	3870.6	72.6	true	blank	Rajiv Patel	2024-04-23T09:55:41	Partner agency is sustainable.
AL-00016	ESG-004	1600	true	GreenAffiliates	CMP-1014	Sustainable Shopping	affiliate	2024-03-18	2024-04-09	58000	3250.2	56.7	true	EcoMedia Certified	Sophie Walker	2024-04-10T14:50:12	All partners certified.
AL-00017	ESG-003	3400	false	EcoFind Partners	CMP-1015	Eco Search Booster	search	2024-05-01	2024-05-20	102000	8900.8	170.2	false	blank	Marina Lopes	2024-05-21T10:34:51	No green efforts noted.
AL-00018	ESG-003	3800	true	BannerBright	CMP-1003	Eco Product Video Ads	display	2024-02-10	2024-03-05	92000	6100	120.1	true	Green Mark	Marina Lopes	2024-03-07T17:24:19	Display partner certified.
AL-00019	ESG-001	1400	false	GreenFrames Studio	CMP-1016	Eco Video Week	video	2024-04-01	2024-04-08	47000	3200.35	53.7	true	blank	Lisa Green	2024-04-09T12:01:03	Partner studio is sustainable.
AL-00020	ESG-004	750	false	EcoMail Partners	CMP-1004	Affiliate Eco Shopping	email	2024-01-25	2024-02-14	28000	850	22.6	false	blank	Sophie Walker	2024-02-15T14:13:29	No green hosting.

What the 42 rows show

from the 42-row sample

ESG-004 (esg manager id) stands out: mean clicks is 975.5, against 2,253 for the rest.

48%renewable_energy_used = true
1,700median clicks
3eco certifications
4esg manager names
7channels
54,000median impressions

Mean clicks by esg_manager_id42 rows

clicks42 rows, in bands of 1,000

Median 1,700, from 250 to 6,200.

partner_name40 rows with a value · 2 left blank

EcoFind Partners8
BannerBright8
GreenFrames Studio6
EcoAds Agency5
GreenAffiliates5
Sustainable Partners Inc.4
EcoMail Partners3
SustainDigital1

18 columns by typefrom the column list below

string 9
integer 2
float 2
date 2
datetime 1
boolean 2

Columns

18 columns in four groups

blueprint · 18 columns
column	type	description	example
Text 9 columns
`audit_log_id`	string	Unique identifier for each audit log entryunique	AL-00001
`campaign_id`	string	Unique identifier for the digital marketing campaign	CMP-1001
`campaign_name`	string	Name of the marketing campaign	Green Spring Launch
`channel`	string	Marketing channel used (e.g., social media, email, search, display)7 values	social_media
`partner_name`	string	Name of the external partner or agency involved in the campaign8 names · optional	EcoAds Agency
`eco_certification`	string	Name of any eco-certification(s) associated with the campaign (e.g., Ad Net Zero, Green Mark)3 certifications · optional	Ad Net Zero
`esg_manager_id`	string	Identifier for the ESG manager responsible for the campaign audit4 managers	ESG-001
`esg_manager_name`	string	Full name of the ESG manager responsible for the campaign audit4 names · optional	Lisa Green
`notes`	string	Additional comments or observations from the auditoptional	All partners certified.
Numbers 4 columns
`impressions`	integer	Total number of ad impressions served in the campaign0 or more · optional	120000
`clicks`	integer	Total number of ad clicks generated by the campaign0 or more · optional	3400
`spend_usd`	float	Total spend on the campaign in US dollars0 or more · optional	8500.5
`carbon_emissions_kg`	float	Estimated carbon emissions (in kilograms CO2e) attributed to the campaign0 or more	189.2
Dates and times 3 columns
`start_date`	date	Campaign start date	2024-03-15
`end_date`	date	Campaign end date	2024-04-14
`audit_timestamp`	datetime	Timestamp when the audit log entry was created	2024-04-15T11:24:02
True or false 2 columns
`renewable_energy_used`	boolean	Indicates if renewable energy was used for campaign delivery	true
`sustainable_partners`	boolean	Indicates if all partners involved are certified as sustainableoptional	true

Use it for

A marketing dashboard
The renewable_energy_used rate, clicks by esg_manager_id and a breakdown of partner_name. Excel, Power BI or Tableau.
Why do the 11 ESG-004 rows have a mean clicks of 975.5?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Audit logs42
AL-000013400ESG-001
AL-000022100ESG-002
AL-000032950ESG-001
A software demo
Believable audit logs with campaign_id, campaign_name and channel to fill a screen in front of a buyer.

This dataset42 rows18 columns

Yours10,000 rows18 columns

blueprint · eco-friendly-ad-campaign-audit-log

Behind this dataset

Same schema. As many rows as you need.

These 42 rows came out of a blueprint — 18 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Record each campaign's launch, platform, duration, and reach.
Log estimated emissions for campaign formats (video, display, social, email).
Capture use of green-certified ad tech or partners.
Flag campaigns exceeding defined carbon thresholds.
Include corrective actions for non-compliant campaigns.
Store all data for post-campaign ESG reporting.

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: eco-friendly-ad-campaign-audit-log

What should your data show?

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Sample rows

What the 42 rows show

Columns

Use it for

A marketing dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Marketing

What should your data show?