Marketing Campaign Sustainability KPIs
This dataset provides detailed sustainability and performance metrics for digital marketing campaigns, including energy consumption, material usage, waste generation, and carbon emissions. It enables marketing teams and sustainability officers to assess eco-footprint, optimize resource use, and balance campaign effectiveness with environmental impact. Ideal for organizations seeking actionable insights to improve sustainable marketing practices.
Sample rows
preview · 8 of 65 rows · all 15 columns| campaign_idstring | performance_metricstring | performance_valuefloat | renewable_energy_usedboolean | channelstring | campaign_namestring | start_datedate | end_datedate | energy_consumption_kwhfloat | material_usage_kgfloat | waste_generated_kgfloat | carbon_emissions_kgfloat | sustainability_scorefloat | team_leadstring | notesstring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CMP202401 | CTR | 0.13 | true | Spring Email Blast | 2024-03-01 | 2024-03-15 | 122.4 | 2.3 | 0.5 | 45.2 | 78.4 | Alex Chen | Used recycled paper for print collateral. | |
| CMP202402 | engagement | 1843 | false | social_media | Q1 Social Push | 2024-01-10 | 2024-01-31 | 145.8 | 1.2 | 0.3 | 67.1 | 63.9 | Morgan Reyes | High engagement, but server energy use was above target. |
| CMP202403 | impressions | 50230 | true | search | Eco Search Drive | 2024-04-02 | 2024-04-17 | 110.6 | 0.8 | 0.2 | 39.4 | 85.6 | Fatima Singh | blank |
| CMP202404 | CTR | 0.09 | false | display | Earth Day Display | 2024-04-22 | 2024-04-29 | 134.2 | 3.6 | 1.1 | 62.7 | 70 | James O'Neill | Eco-friendly digital assets used. |
| CMP202405 | conversions | 331 | true | affiliate | Affiliate Spring | 2024-03-12 | 2024-03-31 | 98.7 | 0 | 0 | 32.4 | 92.2 | Sophie Lim | No physical materials used. |
| CMP202406 | impressions | 21500 | false | other | General Awareness Mar | 2024-03-05 | 2024-03-19 | 120 | 1.7 | 0.7 | 41 | 60.5 | Tariq Hassan | blank |
| CMP202407 | CTR | 0.15 | true | Summer Email Teasers | 2024-05-21 | 2024-05-31 | 112.9 | 2.9 | 0.6 | 47.5 | 80.2 | Clara Nguyen | Used energy-efficient servers. | |
| CMP202408 | engagement | 2951 | false | social_media | Green Social Launch | 2024-02-04 | 2024-02-15 | 150.1 | 2.1 | 1.5 | 70 | 55.9 | Riley Brooks | Higher waste due to print giveaways. |
| CMP202409 | impressions | 40321 | true | search | Zero Print Search | 2024-04-08 | blank | 91.5 | 0 | 0 | 28.9 | 97.3 | Jamal Ford | No physical collateral used. |
| CMP202410 | CTR | 0.11 | false | display | Display Eco Ads | 2024-05-01 | 2024-05-10 | 130.7 | 3.1 | 0.9 | 60.2 | 68.1 | Priya Patel | Digital display screens powered by grid. |
| CMP202411 | conversions | 289 | true | affiliate | Affiliate Eco Partners | 2024-01-12 | 2024-01-25 | 102.6 | 0.5 | 0.1 | 36.1 | 89.4 | Monica Lee | blank |
| CMP202412 | impressions | 18800 | false | other | General Awareness Jan | 2024-01-05 | 2024-01-20 | 118.4 | 1.5 | 0.4 | 38.7 | 57.8 | Ethan Wood | blank |
| CMP202413 | CTR | 0.14 | true | Email Retention | 2024-02-15 | 2024-02-28 | 126.3 | 2.7 | 0.4 | 49.7 | 81.9 | Olivia Grant | blank | |
| CMP202414 | engagement | 2120 | false | social_media | Social Engagement Boost | 2024-03-22 | 2024-03-31 | 148.5 | 2.5 | 1.2 | 68.6 | 59.3 | Luis Romero | Reusable promo items distributed. |
| CMP202415 | impressions | 38800 | true | search | Spring Search Run | 2024-04-03 | 2024-04-19 | 119.9 | 1.1 | 0.3 | 40.8 | 88.7 | Hannah Wells | Google data centers used renewable energy. |
| CMP202416 | CTR | 0.1 | false | display | Display New Arrivals | 2024-05-03 | 2024-05-14 | 137.8 | 3.8 | 1.3 | 65 | 67.4 | Samuel Park | Higher carbon due to server location. |
| CMP202417 | conversions | 372 | true | affiliate | Affiliate Summer Partners | 2024-05-10 | 2024-05-24 | 101.1 | 0.6 | 0.2 | 35.3 | 91.3 | Isabel Gomez | Minimal print collateral. |
| CMP202418 | impressions | 20300 | false | other | General Awareness May | 2024-05-06 | 2024-05-18 | 115.2 | 1.3 | 0.5 | 37.2 | 62 | Derek Hunt | Some recycled content used. |
| CMP202419 | CTR | 0.12 | true | Email Loyalty Rewards | 2024-04-15 | 2024-04-28 | 124.7 | 2.6 | 0.7 | 48.6 | 79.1 | Jin-Ho Kim | blank | |
| CMP202420 | engagement | 3120 | false | social_media | Social Media EcoChallenge | 2024-02-20 | 2024-03-02 | 152.6 | 2 | 1.6 | 71.8 | 52.4 | Zara Ali | Physical challenge event increased waste. |
What the 65 rows show
from the 65-row sampleImpressions (performance metric) stands out: mean performance_
- 54%renewable_
energy_ used = true - 950.0median performance_
value - 124.7median energy_
consumption_ kwh - 3.0median material_
usage_ kg - 1.2median waste_
generated_ kg - 37.9median carbon_
emissions_ kg
Median 950.0, from 0.09 to 50,230.
- string 6
- float 6
- date 2
- boolean 1
Columns
15 columns in four groups| column | type | description | example |
|---|---|---|---|
| Text 6 columns | |||
campaign_id | string | Unique identifier for the digital marketing campaignunique | CMP202401 |
campaign_name | string | Descriptive name of the marketing campaign | Spring Email Blast |
channel | string | Primary digital channel used (e.g., email, social media, search)6 values | |
performance_metric | string | Key performance indicator used to measure campaign success (e.g., CTR, conversions, impressions)CTR · conversions · impressions · engagement · other | CTR |
team_lead | string | Name of the campaign's sustainability officer or team leadoptional | Alex Chen |
notes | string | Additional notes or comments related to sustainability practices or campaign executionoptional | Eco incentives promoted. |
| Numbers 6 columns | |||
energy_consumption_kwh | float | Total energy consumed by campaign activities (in kilowatt-hours)0 or more | 122.4 |
material_usage_kg | float | Total material used for campaign execution (in kilograms)0 or more · optional | 2.3 |
waste_generated_kg | float | Total waste generated from campaign activities (in kilograms)0 or more · optional | 0.5 |
carbon_emissions_kg | float | Estimated carbon emissions produced by the campaign (in kilograms CO2 equivalent)0 or more · optional | 45.2 |
sustainability_score | float | Calculated sustainability score for the campaign (0-100 scale)0 to 100 · optional | 78.4 |
performance_value | float | Value of the selected performance metric0 or more | 0.13 |
| Dates and times 2 columns | |||
start_date | date | Date when the campaign started | 2024-03-01 |
end_date | date | Date when the campaign endedoptional | 2024-03-15 |
| True or false 1 column | |||
renewable_energy_used | boolean | Indicates if renewable energy sources were used for campaign executionoptional | true |
Use it for
A marketing dashboard
The renewable_
energy_ used rate, performance_ value by performance_ metric and a breakdown of channel. Excel, Power BI or Tableau. Why do the 18 impressions rows have a mean performance_
value of 26,736? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Campaigns65CMP2024010.13CTRCMP2024021843engageme…CMP20240350230impressi…
A software demo
Believable campaigns with campaign_
name, start_ date and end_ date to fill a screen in front of a buyer.
This dataset65 rows15 columns
Yours1,000 rows15 columns
blueprint · marketing-campaign-sustainability-kpis
Behind this dataset
Same schema. As many rows as you need.
These 65 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Each campaign record includes start and end date
- Energy consumption measured in kWh per campaign channel
- Material usage and waste quantified in grams
- Sustainability impact score calculated using weighted KPIs
- Campaigns without complete sustainability data are flagged
Open the blueprint in Data Factory
1 credit per row. New accounts start with 25 free credits.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- marketing-campaign-sustainability-kpis