AI Marketing Vendor Risk Register

This dataset provides a structured risk register for marketing teams to log, assess, and manage risks associated with third-party AI vendors in digital campaigns. It captures essential details for compliance, reliability, and operational risk assessment, supporting proactive risk mitigation, audit trails, and informed vendor onboarding decisions.

  • last updated 27 Dec 2025
  • by GoMask
The brief that made it

Tracking and managing risks associated with third-party AI vendors in marketing campaigns

Sample rows

preview · 8 of 45 rows · all 21 columns
risk_idstringrisk_impactstringrisk_scoreintegermitigation_ownerstringvendor_namestringvendor_contact_namestringvendor_contact_emailstringcampaign_namestringrisk_titlestringrisk_categorystringrisk_likelihoodstringrisk_statusstringidentified_bystringdate_identifieddatelast_reviewed_datedatemitigation_due_datedatecompliance_requirementsstringaudit_trail_referencestringvendor_onboarding_statusstringrisk_descriptionstringmitigation_planstring
RISK-7A23B1C9High16Legal TeamDataAI SolutionsEmily Carteremily.carter@dataaisol.comSpring Launch 2024GDPR Non-compliance RiskData ComplianceMediumOpenCompliance Team2024-03-152024-04-102024-05-01GDPRATR-2024-001PendingVendor's data processing may not align with GDPR requirements, risking regulatory fines.Conduct GDPR audit and require vendor certification.
RISK-8F21D7E2Medium12IT OpsQuantAI LabsMohammed Singhmsingh@quantai.ioSummer Sale BlitzUnscheduled DowntimeReliabilityHighIn ProgressOps Team2024-04-022024-04-152024-05-10blankATR-2024-005In ReviewVendor platform reliability is under question due to recent outages.Set up redundancy and require incident response plan.
RISK-AB8C3E12Medium9blankVisionaryAILinda Chenlinda.chen@visionaryai.comInfluencer Connect 2024ML Model BiasOtherMediumOpenAnalytics Team2024-03-272024-04-05blankCCPAblankApprovedPotential for biased ad targeting due to unbalanced training data.blank
RISK-9B56E7A4Critical24Security TeamInsightfulAICarlos Romeroc.romero@insightfulai.comBrand Awareness Q2Sensitive Data ExposureSecurityHighMitigatedSecurity Team2024-02-202024-03-102024-03-30GDPR, CCPAATR-2024-009ApprovedRisk of exposure of user PII due to weak encryption practices.Enforce strong encryption and conduct penetration testing.
RISK-57B2C1F3Critical20Risk ManagementAdFuturaLisa Martinlisa.m@adfutura.comProduct Demo SeriesVendor Data Breach HistorySecurityMediumAcceptedMarketing Ops2024-01-252024-03-012024-03-10GDPRATR-2024-012ApprovedPrevious breach incident raises concerns over vendor data handling.Require breach notification and incident response commitments.
RISK-C8D4B7E6High10Compliance TeamPredictiveFlowNina Pateln.patel@predictiveflow.aiLead Nurture 2024HIPAA Compliance GapData ComplianceLowOpenLegal Team2024-03-112024-03-202024-04-10HIPAAATR-2024-014PendingAI vendor's platform does not fully meet HIPAA requirements for healthcare data.Request HIPAA attestation and audit vendor controls.
RISK-3E7F1B92Medium9blankAI Marketing CloudTom Beckertom.becker@aimktcloud.comCustomer Loyalty PushUnclear Data OwnershipPrivacyMediumOpenLegal Team2024-02-282024-03-15blankGDPRATR-2024-018In ReviewContract terms on data ownership are ambiguous, risking disputes.blank
RISK-4A1C9F85High20Ops TeamNeuralEdgeSarah Kims.kim@neuraledge.ioHoliday Promo 2023Operational Downtime RiskOperational DisruptionHighIn ProgressOps Team2023-12-102023-12-202024-01-05blankATR-2023-022ApprovedUnexpected system downtime during high-traffic campaign periods.Implement service level agreement for uptime.

What the 45 rows show

from the 45-row sample

Medium (risk impact) stands out: mean risk_score is 7.9, against 17.0 for the rest.

  • 9median risk_score
  • 3risk likelihoods
  • 4vendor onboarding statuses
  • 6risk categories
  • 6risk statuses
  • 6compliance requirementses
Mean risk_score by risk_impact45 rows
020406.0Low2 rows7.9Medium24 rows16.0High13 rows22.7Critical6 rows
risk_score45 rows, in bands of 2
08166315220805441424risk_score →

Median 9, from 4 to 24.

mitigation_owner36 rows with a value · 9 left blank
  1. Legal Team9
  2. Ops Team8
  3. IT Security5
  4. Compliance Team4
  5. IT Ops2
  6. Analytics Team2
  7. Security Team1
  8. Risk Management1
  9. Finance Team1
  10. IT Operations1
21 columns by typefrom the column list below
  • string 17
  • integer 1
  • date 3

Columns

21 columns in three groups
blueprint · 21 columns
columntypedescriptionexample
Text 17 columns
risk_idstringUnique identifier for each risk entry in the registeruniqueRISK-7A23B1C9
vendor_namestringName of the third-party AI vendorDataAI Solutions
vendor_contact_namestringPrimary contact person at the vendoroptionalEmily Carter
vendor_contact_emailstringEmail address of the vendor contactoptionalmsingh@quantai.io
campaign_namestringName of the marketing campaign associated with the vendor riskSpring Launch 2024
risk_titlestringShort, descriptive title for the identified riskGDPR Non-compliance Risk
risk_descriptionstringDetailed description of the risk, including context and potential impactVendor's data processing …
risk_categorystringCategory of risk (e.g., Data Compliance, Reliability, Operational Disruption, Security, Privacy)6 valuesData Compliance
risk_likelihoodstringEstimated likelihood of the risk occurringLow · Medium · HighMedium
risk_impactstringEstimated impact if the risk materializesLow · Medium · High · CriticalHigh
risk_statusstringCurrent status of the risk (e.g., Open, In Progress, Mitigated, Accepted, Rejected, Closed)6 valuesOpen
identified_bystringName of the person or team who identified the riskCompliance Team
mitigation_planstringDescription of the mitigation plan or actions taken to address the riskoptionalConduct GDPR audit and re…
mitigation_ownerstringPerson or team responsible for implementing the mitigation plan12 owners · optionalLegal Team
compliance_requirementsstringRelevant compliance standards or regulations (e.g., GDPR, CCPA, HIPAA) applicable to the risk6 requirementses · optionalGDPR
audit_trail_referencestringReference to supporting documents or audit logs related to the riskoptionalATR-2024-001
vendor_onboarding_statusstringCurrent onboarding status of the vendor (e.g., Pending, Approved, Rejected, In Review)Pending · Approved · Rejected · In Review · optionalPending
Numbers 1 column
risk_scoreintegerNumerical score representing overall risk (e.g., 1-25, calculated from likelihood and impact)1 to 2516
Dates and times 3 columns
date_identifieddateDate the risk was first identified2024-03-15
last_reviewed_datedateDate the risk was last reviewed or updatedoptional2024-04-10
mitigation_due_datedateDeadline for completing the mitigation planoptional2024-05-01

Use it for

  • median risk sc…945 rowsmean risk score by ri…6.0Low7.9Medi…16.0High22.7Crit…

    A marketing dashboard

    Risk_score by risk_impact and a breakdown of mitigation_owner. Excel, Power BI or Tableau.

  • Why do the 24 Medium rows have a mean risk_score of 7.9?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable risks with vendor_name, vendor_contact_name and vendor_contact_email to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 21 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

1,000 rows: $1.99 · 10,000: $12.99One-time. No subscription. All prices

This dataset45 rows21 columns
Yours1,000 rows21 columns

blueprint · ai-marketing-vendor-risk-register

Behind this dataset

Same schema. As many rows as you need.

These 45 rows came out of a blueprint — 21 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Each entry must represent a unique AI vendor used in one or more campaigns.
  • Risk level is categorized as Low, Medium, or High based on predefined criteria (compliance, uptime history, data residency).
  • Records must include last assessed date and current mitigation actions.
  • Vendors flagged with ‘High’ risk require a documented follow-up within 30 days.
  • Compliance notes field must be updated after any major policy or contract revision.
Rows
Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
ai-marketing-vendor-risk-register

More in Marketing

Browse all
Also in MarketingMarketing ESG Campaign Impact LogsSocial Media Influencer Impact DatasetMarketing Campaign Analytics DatasetAll 1,954 datasets

What should your data show?

Preview 20 rows free
No signup. No card.