Marketing Automation Workflow Status Log

This dataset provides detailed, real-time logs of marketing automation workflow executions, including AI-driven triggers, action statuses, resource utilization, and bottleneck detection. It enables marketing operations teams to monitor workflow health, identify delays or failures, and optimize campaign automation processes for improved efficiency and outcomes.

  • last updated 28 Dec 2025
  • by GoMask
The brief that made it

Monitor and troubleshoot marketing automation workflow execution in real time

Sample rows

preview · 8 of 60 rows · all 18 columns
log_idstringaction_namestringduration_secondsfloatbottleneck_detectedbooleanaction_statusstringworkflow_idstringworkflow_namestringcampaign_idstringcampaign_namestringtrigger_typestringtriggered_atdatetimestatus_updated_atdatetimefailure_reasonstringresource_utilization_percentfloatbottleneck_detailsstringai_enhancedbooleanoperator_idstringnotesstring
WFLOG-001A23D5send_email11.4falsecompletedWF-1001Welcome Email SequenceCMP-2024-01Spring Launch 2024ai2024-03-19T09:22:16Z2024-03-19T09:22:27Zblank23.2blanktrueSYS-AI01Triggered by AI analysis of signup intent
WFLOG-171B9E8Fsend_email7truefailedWF-1002Abandoned Cart ReminderCMP-2024-02Cart Recovery Q2schedule2024-03-21T17:31:05Z2024-03-21T17:31:12ZSMTP server unreachable44.1Network latency detectedfalseUSR-223Failure occurred during peak load
WFLOG-2F8B7C4Eupdate_crm23.1falsecompletedWF-1003Lead Scoring UpdateCMP-2024-03Lead Nurture Betamanual2024-03-22T10:10:44Z2024-03-22T10:11:07Zblank52.8blanktrueUSR-101Manual override by ops team
WFLOG-4E3D9A2Bsegment_audience14.2falsecompletedWF-1002Abandoned Cart ReminderCMP-2024-02Cart Recovery Q2schedule2024-03-21T18:05:30Z2024-03-21T18:05:44Zblank61blankfalseSYS-SEG01Automated segmentation processed
WFLOG-576C8D1Fsend_emailblankfalsependingWF-1004VIP Promo SequenceCMP-2024-04VIP Customer Promoevent2024-03-18T13:34:09Z2024-03-18T13:34:09ZblankblankblankfalseUSR-305Waiting for customer action
WFLOG-6A2FD3E9update_crm18.5falsecompletedWF-1005Re-engagementCMP-2024-05Inactive User Winbackai2024-03-20T07:59:55Z2024-03-20T08:00:13Zblank37.9blanktrueSYS-AI02AI triggered CRM update for re-engagement
WFLOG-7C0B1E4Dsend_email3falseskippedWF-1006Newsletter DispatchCMP-2024-06Monthly Newsletterschedule2024-03-23T15:15:32Z2024-03-23T15:15:35Zblank3.7blankfalseUSR-412Skipped due to audience filter
WFLOG-8D4F6B27send_email8.2falsecompletedWF-1007Survey InvitationCMP-2024-07Feedback Survey Q1manual2024-03-19T11:45:01Z2024-03-19T11:45:09Zblank18.4blankfalseUSR-332Manual send for selected segment

What the 60 rows show

from the 60-row sample

Segment_audience (action name) stands out: mean duration_seconds is 31.2, against 7.7 for the rest.

  • 15%bottleneck_detected = true
  • 6.4median duration_seconds
  • 4trigger types
  • 38.5median resource_utilization_percent
Mean duration_seconds by action_name49 rows
0501005.6send_email26 rows12.1update_crm12 rows31.2segment_audi…11 rows
duration_seconds49 rows, in bands of 10
0153030764110000050100duration_seconds →

Median 6.4, from 1.0 to 54.2.

action_status60 rows · 5 values
  1. completed34
  2. failed9
  3. skipped6
  4. in_progress6
  5. pending5
18 columns by typefrom the column list below
  • string 12
  • float 2
  • datetime 2
  • boolean 2

Columns

18 columns in four groups
blueprint · 18 columns
columntypedescriptionexample
Text 12 columns
log_idstringUnique identifier for each workflow status log entryuniqueWFLOG-001A23D5
workflow_idstringUnique identifier for the marketing automation workflowWF-1001
workflow_namestringHuman-readable name of the workflowWelcome Email Sequence
campaign_idstringUnique identifier for the marketing campaign associated with the workflowCMP-2024-01
campaign_namestringName of the marketing campaignoptionalSpring Launch 2024
trigger_typestringType of trigger that initiated the workflow (e.g., AI, schedule, manual)ai · schedule · manual · eventai
action_namestringName of the automation action executed (e.g., send_email, update_crm, segment_audience)3 namessend_email
action_statusstringStatus of the workflow actionpending · in_progress · completed · failed · skippedcompleted
failure_reasonstringReason for failure if the action_status is 'failed'optionalSMTP server unreachable
bottleneck_detailsstringDetails about the bottleneck if detectedoptionalNetwork latency detected
operator_idstringIdentifier of the user or system that initiated or modified the workflowoptionalSYS-AI01
notesstringAdditional notes or comments related to the workflow log entryoptionalVerification email sent
Numbers 2 columns
duration_secondsfloatTime taken to complete the action in seconds0 or more · optional11.4
resource_utilization_percentfloatPercentage of allocated resources used during the action (0-100)0 to 100 · optional23.2
Dates and times 2 columns
triggered_atdatetimeTimestamp when the workflow was triggered2024-03-19T09:22:16Z
status_updated_atdatetimeTimestamp when the action status was last updated2024-03-19T09:22:27Z
True or false 2 columns
bottleneck_detectedbooleanIndicates if a resource or process bottleneck was detected during the actionoptionalfalse
ai_enhancedbooleanIndicates if the workflow or action was enhanced by AI-driven logictrue

Use it for

  • bottleneck det…15%9 of 60 rowsmean duration seconds…5.6send_e…12.1update…31.2segmen…

    A marketing dashboard

    The bottleneck_detected rate, duration_seconds by action_name and a breakdown of action_status. Excel, Power BI or Tableau.

  • Why do the 11 segment_audience rows have a mean duration_seconds of 31.2?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable logs with workflow_id, workflow_name and campaign_id to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 18 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

1,000 rows: $1.99 · 10,000: $12.99One-time. No subscription. All prices

This dataset60 rows18 columns
Yours1,000 rows18 columns

blueprint · marketing-automation-workflow-status-log

Behind this dataset

Same schema. As many rows as you need.

These 60 rows came out of a blueprint — 18 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Each workflow instance must include a unique ID and project/campaign reference.
  • Status updates are timestamped at every critical stage (initiation, AI decision, execution, completion, error).
  • AI trigger source and action type must be logged for each automation event.
  • Automation errors must include a standardized error code and recommended action.
  • Workflows involving third-party integrations must flag API latency events.
Rows
Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
marketing-automation-workflow-status-log

More in Marketing

Browse all
Also in MarketingMarketing Campaign Carbon Footprint LogMarketing Influencer Campaign ROI DataCampaign Conversion AnalyticsAll 1,954 datasets

What should your data show?

Preview 20 rows free
No signup. No card.