Gaming Player Retention Cohorts
This dataset provides detailed player retention cohort metrics for gaming studios, including time-based retention rates, average lifetime value, and segmentation by platform and region. It enables robust analysis of player engagement, monetization, and cohort performance, supporting data-driven decisions for game development and marketing strategies.
Sample rows
preview · 8 of 200 rows · all 17 columns| cohort_idstring | cohort_typestring | retention_day_3float | currencystring | game_idstring | cohort_start_datedate | cohort_end_datedate | player_countinteger | retention_day_1float | retention_day_7float | retention_day_14float | retention_day_30float | average_lifetime_valuefloat | regionstring | platformstring | created_atdatetime | updated_atdatetime |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| game01_first_session_2023-01-15 | first_session | 21.2 | USD | game01 | 2023-01-15 | 2023-02-15 | 950 | 44.5 | 11.7 | 3.3 | 1.1 | 5.6 | NA | Android | 2023-01-15T10:05:12Z | 2023-02-15T17:22:45Z |
| game02_registration_date_2022-11-01 | registration_date | 17.8 | USD | game02 | 2022-11-01 | 2022-12-01 | 1850 | 34.1 | 8.2 | 3.7 | 0.9 | 2.4 | NA | iOS | 2022-11-01T09:12:30Z | 2022-12-02T14:18:51Z |
| game03_first_purchase_2022-06-17 | first_purchase | 74.9 | EUR | game03 | 2022-06-17 | 2022-07-17 | 19 | 89.3 | 63.2 | 42.7 | 21.1 | 1150.8 | EU | PC | 2022-06-17T13:08:46Z | 2022-07-18T09:21:00Z |
| game04_first_session_2023-03-02 | first_session | 23.5 | USD | game04 | 2023-03-02 | 2023-04-01 | 2120 | 37.4 | 13.1 | 4.8 | 2 | 4.2 | NA | Web | 2023-03-02T11:17:39Z | 2023-04-01T17:39:10Z |
| game05_registration_date_2023-07-10 | registration_date | 14.2 | USD | game05 | 2023-07-10 | 2023-07-25 | 657 | 29.6 | 6.7 | 2.1 | 0.4 | 1.3 | NA | Android | 2023-07-10T08:02:56Z | 2023-07-25T16:12:17Z |
| game06_first_purchase_2022-08-29 | first_purchase | 61 | USD | game06 | 2022-08-29 | 2022-09-29 | 33 | 77.2 | 43.9 | 21.5 | 6.3 | 1869.4 | NA | Console | 2022-08-29T14:16:25Z | 2022-09-29T20:41:00Z |
| game07_first_session_2023-12-05 | first_session | 32.6 | USD | game07 | 2023-12-05 | blank | 1723 | 54.8 | 17 | 7.1 | blank | 7.8 | NA | Android | 2023-12-05T09:09:09Z | blank |
| game08_first_purchase_2023-04-12 | first_purchase | 81.6 | JPY | game08 | 2023-04-12 | 2023-05-12 | 8 | 93.2 | 67 | 52.1 | 18.3 | 2052.7 | APAC | PC | 2023-04-12T13:48:18Z | 2023-05-12T10:02:15Z |
| game09_registration_date_2024-03-08 | registration_date | 9.4 | USD | game09 | 2024-03-08 | blank | 324 | 21.5 | 3.2 | blank | blank | 0.9 | NA | iOS | 2024-03-08T16:11:01Z | blank |
| game10_first_session_2024-04-22 | first_session | 14.1 | BRL | game10 | 2024-04-22 | blank | 710 | 31.3 | 6 | blank | blank | 2.3 | LATAM | Android | 2024-04-22T07:26:50Z | blank |
| game11_first_purchase_2023-08-19 | first_purchase | 85.3 | USD | game11 | 2023-08-19 | 2023-09-19 | 12 | 97.8 | 65.1 | 51.5 | 35 | 1258.1 | NA | PC | 2023-08-19T15:47:38Z | 2023-09-19T19:28:43Z |
| game12_registration_date_2022-02-25 | registration_date | 9 | CAD | game12 | 2022-02-25 | 2022-03-27 | 115 | 17.2 | 4.3 | 1.2 | 0 | 0.6 | NA | Console | 2022-02-25T10:00:00Z | 2022-03-27T14:15:55Z |
| game13_first_session_2023-10-16 | first_session | 13.5 | USD | game13 | 2023-10-16 | 2023-11-15 | 634 | 25.7 | 4.8 | 2.3 | 0.7 | 1.8 | NA | Web | 2023-10-16T08:22:14Z | 2023-11-15T13:01:47Z |
| game14_first_purchase_2024-01-11 | first_purchase | 100 | CNY | game14 | 2024-01-11 | blank | 3 | 100 | 100 | 100 | blank | 2250 | APAC | PC | 2024-01-11T10:40:28Z | blank |
| game15_registration_date_2023-09-06 | registration_date | 8.9 | USD | game15 | 2023-09-06 | 2023-10-06 | 980 | 18.4 | 4.2 | 0.7 | 0.1 | 0.8 | NA | Android | 2023-09-06T11:59:44Z | 2023-10-06T15:12:36Z |
| game16_first_session_2023-08-20 | first_session | 6 | USD | game16 | 2023-08-20 | 2023-09-20 | 76 | 14.9 | 2.9 | 1 | blank | 0.5 | WORLD | Web | 2023-08-20T08:04:17Z | 2023-09-20T13:19:01Z |
| game17_first_purchase_2022-03-22 | first_purchase | 67.5 | EUR | game17 | 2022-03-22 | 2022-04-22 | 44 | 83.7 | 49.2 | 31.1 | 15.8 | 1121.3 | EU | Console | 2022-03-22T09:37:00Z | 2022-04-22T16:23:44Z |
| game18_registration_date_2024-05-17 | registration_date | 0 | EUR | game18 | 2024-05-17 | blank | 0 | 0 | 0 | blank | blank | 0 | AFRICA | Web | 2024-05-17T12:12:21Z | blank |
| game19_first_session_2022-09-04 | first_session | 16.8 | USD | game19 | 2022-09-04 | 2022-10-04 | 542 | 37.6 | 7.1 | 3 | 0.6 | 1 | NA | Web | 2022-09-04T10:30:10Z | 2022-10-04T14:30:10Z |
| game20_first_purchase_2023-05-22 | first_purchase | 90.4 | USD | game20 | 2023-05-22 | 2023-06-22 | 21 | 95.2 | 84.9 | 62.5 | 24.8 | 1712 | NA | PC | 2023-05-22T11:46:52Z | 2023-06-22T13:52:12Z |
What the 200 rows show
from the 200-row sampleFirst_
- 13.6median retention_
day_ 3 - 5platforms
- 6regions
- 50games
- 226median player_
count - 27.4median retention_
day_ 1
Median 13.6, from 0.0 to 100.0.
- string 6
- integer 1
- float 6
- date 2
- datetime 2
Columns
17 columns in three groups| column | type | description | example |
|---|---|---|---|
| Text 6 columns | |||
cohort_id | string | Unique identifier for the player cohort, typically based on the cohort start date and game_id.unique | game01_first_session_2023… |
game_id | string | Unique identifier for the game or title. | game01 |
cohort_type | string | Type of cohort grouping (e.g., by registration date, first purchase, first session).registration_date · first_purchase · first_session | first_session |
currency | string | Currency code for lifetime value (e.g., USD, EUR, JPY).7 currencies · optional | USD |
region | string | Geographic region or market segment for the cohort (e.g., NA, EU, APAC).6 regions · optional | NA |
platform | string | Platform on which the game is played (e.g., iOS, Android, PC, Console).iOS · Android · PC · Console · Web · optional | Android |
| Numbers 7 columns | |||
player_count | integer | Number of unique players in the cohort.0 or more | 950 |
retention_day_1 | float | Percentage of cohort players retained on day 1 after cohort start.0 to 100 | 44.5 |
retention_day_3 | float | Percentage of cohort players retained on day 3 after cohort start.0 to 100 · optional | 21.2 |
retention_day_7 | float | Percentage of cohort players retained on day 7 after cohort start.0 to 100 · optional | 11.7 |
retention_day_14 | float | Percentage of cohort players retained on day 14 after cohort start.0 to 100 · optional | 3.3 |
retention_day_30 | float | Percentage of cohort players retained on day 30 after cohort start.0 to 100 · optional | 1.1 |
average_lifetime_value | float | Average lifetime value (LTV) per player in the cohort, in the game's currency.0 or more · optional | 5.6 |
| Dates and times 4 columns | |||
cohort_start_date | date | Date when the cohort period begins (e.g., player first session date). | 2023-01-15 |
cohort_end_date | date | Date when the cohort period ends (e.g., end of grouping window).optional | 2023-02-15 |
created_at | datetime | Timestamp when the cohort record was created. | 2023-01-15T10:05:12Z |
updated_at | datetime | Timestamp when the cohort record was last updated.optional | 2023-02-15T17:22:45Z |
Use it for
A gaming dashboard
Retention_
day_ 3 by cohort_ type and a breakdown of currency. Excel, Power BI or Tableau. Why do the 63 first_
purchase rows have a mean retention_ day_ 3 of 72.4? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Cohorts200game01_first_session_2023-01-1521.2first_se…game02_registration_date_2022-11-0117.8registra…game03_first_purchase_2022-06-1774.9first_pu…
A software demo
Believable cohorts with game_
id, cohort_ start_ date and cohort_ end_ date to fill a screen in front of a buyer.
This dataset200 rows17 columns
Yours1,000 rows17 columnsregion: UK only
blueprint · gaming-player-retention-cohorts
Behind this dataset
Same schema. As many rows as you need.
These 200 rows came out of a blueprint — 17 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Segment players by sign-up month
- Track retention at 7/30/90 days
- Include in-game achievement metrics
- Flag churn events
Open the blueprint in Data Factory
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- gaming-player-retention-cohorts