Gaming User Acquisition Costs
This dataset provides detailed monthly user acquisition cost metrics for gaming platforms and publishers, segmented by region and marketing channel. It enables in-depth analysis of marketing ROI, user growth trends, and campaign effectiveness, supporting strategic decisions for optimizing acquisition spend and maximizing growth in the gaming industry.
Sample rows
preview · 8 of 200 rows · all 13 columns| record_idstring | acquisition_channelstring | total_costfloat | game_titlestring | monthdate | platformstring | publisherstring | regionstring | users_acquiredinteger | cost_per_userfloat | roifloat | campaign_namestring | notesstring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AQC-001-NORTHAMERICA-2022-11-IOS-PAIDSEARCH | Paid Search | 31500 | Pixel Quest | 2022-11-01 | iOS | BluePixel Studios | North America | 1800 | 17.5 | 124.5 | SeasonalPush2022 | Strong paid search campaign in North America; conversion rates above forecast. |
| AQC-002-EUROPE-2022-12-PC-ORGANIC | Organic | 0 | Dungeon Forge | 2022-12-01 | PC | GammaSoft | Europe | 15000 | 0 | 625 | blank | No ad spend; spike after feature in major gaming magazine. |
| AQC-003-ASIA-PACIFIC-2022-12-ANDROID-INFLUENCER | Influencer | 11000 | Chaos Riders | 2022-12-01 | Android | Lumea Interactive | Asia-Pacific | 1350 | 8.15 | 210.7 | Influencer202212 | Collaboration with APAC influencer led to above-average user acquisition. |
| AQC-004-GLOBAL-2023-01-WEB-ORGANIC | Organic | 0 | Super Rally | 2023-01-01 | Web | RetroRealm | Global | 88000 | 0 | 935.4 | blank | Global viral surge after indie gaming awards mention. |
| AQC-005-NORTHAMERICA-2023-01-CONSOLE-PAIDSEARCH | Paid Search | 41000 | Galaxy Clicker | 2023-01-01 | Console | Rocket Wave | North America | 3400 | 12.06 | 97 | WinterPush2023 | Console launch campaign; paid search drove the majority of installs. |
| AQC-006-EUROPE-2023-02-PC-DISPLAYADS | Display Ads | 2500 | Desert Stormers | 2023-02-01 | PC | FalconGames | Europe | 90 | 27.78 | -45.2 | TestAd202302 | Experimental display ad campaign; engagement lower than expected. |
| AQC-007-ASIA-PACIFIC-2023-02-ANDROID-INFLUENCER | Influencer | 14500 | Forest Run | 2023-02-01 | Android | GreenFire Studio | Asia-Pacific | 2100 | 6.9 | 150.4 | Influencer202302 | Positive results from APAC influencer campaign; high retention. |
| AQC-008-GLOBAL-2023-03-IOS-ORGANIC | Organic | 0 | LightJump | 2023-03-01 | iOS | Sunbeam Studios | Global | 120000 | 0 | 985.3 | blank | Massive uptick after App Store feature in March. |
| AQC-009-LATINAMERICA-2023-03-PC-PAIDSEARCH | Paid Search | 12900 | Nostalgia Wars | 2023-03-01 | PC | Microbyte | Latin America | 870 | 14.83 | 79 | SpringPromo2023 | Localized paid search campaign targeting retro gamers. |
| AQC-010-MIDDLEEAST-2023-03-ANDROID-ORGANIC | Organic | 0 | Tap Blocks | 2023-03-01 | Android | EchoDev | Middle East | 27000 | 0 | 530 | blank | Organic growth following positive app reviews in Middle East. |
| AQC-011-NORTHAMERICA-2023-04-WEB-REFERRAL | Referral | 230000 | Savanna Realms | 2023-04-01 | Web | GammaSoft | North America | 48000 | 4.79 | 870 | ViralReferral202304 | Record-setting referral campaign; traffic from partner sites. |
| AQC-012-EUROPE-2023-04-CONSOLE-DISPLAYADS | Display Ads | 1300 | Pixel Quest | 2023-04-01 | Console | BluePixel Studios | Europe | 65 | 20 | -33 | TestAd202304 | Display ad campaign for console version; low click-through rates. |
| AQC-013-ASIA-PACIFIC-2023-04-PC-VIDEOADS | Video Ads | 3850 | Super Rally | 2023-04-01 | PC | RetroRealm | Asia-Pacific | 230 | 16.74 | 15 | TestVideo202304 | Video ad campaign targeting mobile gamers; moderate engagement. |
| AQC-014-GLOBAL-2023-05-IOS-ORGANIC | Organic | 0 | Desert Stormers | 2023-05-01 | iOS | FalconGames | Global | 75000 | 0 | 950 | blank | Organic surge after global update and community events. |
| AQC-015-AFRICA-2023-05-OTHER-REFERRAL | Referral | 54000 | Forest Run | 2023-05-01 | Other | GreenFire Studio | Africa | 12000 | 4.5 | 600 | ReferralBoost202305 | Referral campaign with local partners; strong mobile uptake. |
| AQC-016-LATINAMERICA-2023-05-WEB-ORGANIC | Organic | 0 | Tap Blocks | 2023-05-01 | Web | EchoDev | Latin America | 18000 | 0 | 503 | blank | Organic installs after coverage by Latin American gaming blog. |
| AQC-017-MIDDLEEAST-2023-06-PC-PAIDSEARCH | Paid Search | 18400 | Galaxy Clicker | 2023-06-01 | PC | Rocket Wave | Middle East | 1100 | 16.73 | 110.5 | MidYearPush2023 | Strong paid search campaign in Middle East; conversions above average. |
| AQC-018-AFRICA-2023-06-CONSOLE-VIDEOADS | Video Ads | 1200 | Pixel Quest | 2023-06-01 | Console | BluePixel Studios | Africa | 40 | 30 | -22 | TestVideo202306 | Video ad test campaign targeting console audience; engagement low. |
| AQC-019-NORTHAMERICA-2023-07-PC-ORGANIC | Organic | 0 | Nostalgia Wars | 2023-07-01 | PC | Microbyte | North America | 32000 | 0 | 550 | blank | Organic growth after popular Twitch streamer played the game. |
| AQC-020-EUROPE-2023-07-WEB-PAIDSEARCH | Paid Search | 21600 | Chaos Riders | 2023-07-01 | Web | Lumea Interactive | Europe | 1900 | 11.37 | 118.6 | SummerPush2023 | Web paid search campaign; high conversion rates in EU. |
What the 200 rows show
from the 200-row sampleReferral (acquisition channel) stands out: mean total_
- 3,350median total_
cost - 6platforms
- 7regions
- 10publishers
- 1,718median users_
acquired - 12.0median cost_
per_ user
Median 3,350, from 0.0 to 2,410,000.
- string 8
- integer 1
- float 3
- date 1
Columns
13 columns in three groups| column | type | description | example |
|---|---|---|---|
| Text 8 columns | |||
record_id | string | Unique identifier for each acquisition cost recordunique | AQC-001-NORTHAMERICA-2022… |
platform | string | Gaming platform name (e.g., iOS, Android, PC, Console)6 values | iOS |
publisher | string | Name of the game publisher or studio10 publishers | BluePixel Studios |
game_title | string | Title of the game for which acquisition costs are tracked11 titles | Pixel Quest |
region | string | Geographic region or market (e.g., North America, Europe, Asia-Pacific)7 values | North America |
acquisition_channel | string | Marketing channel used for user acquisition (e.g., Paid Search, Social, Influencer, Organic)8 values | Paid Search |
campaign_name | string | Name or identifier of the marketing campaign (if applicable)optional | SeasonalPush2022 |
notes | string | Additional notes or comments about the acquisition dataoptional | Strong paid search campai… |
| Numbers 4 columns | |||
users_acquired | integer | Number of new users acquired during the month via the specified channel0 or more | 1800 |
total_cost | float | Total acquisition cost (in USD) for the channel, platform, and region in the given month0 or more | 31500 |
cost_per_user | float | Average cost per user acquired (in USD)0 or more | 17.5 |
roi | float | Return on investment for the acquisition campaign (as a percentage, e.g., 25.5 for 25.5%)-100 to 1,000 · optional | 124.5 |
| Dates and times 1 column | |||
month | date | The first day of the month for which acquisition costs are reported (YYYY-MM-01) | 2022-11-01 |
Use it for
A gaming dashboard
Total_
cost by acquisition_ channel and a breakdown of game_ title. Excel, Power BI or Tableau. Why do the 21 Referral rows have a mean total_
cost of 577,894? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Records200AQC-001-NORTHAMERICA-2022-11-IOS-PAIDSEARCH31500Paid Sea…AQC-002-EUROPE-2022-12-PC-ORGANIC0OrganicAQC-003-ASIA-PACIFIC-2022-12-ANDROID-INFLUENCER11000Influenc…
A software demo
Believable records with month, platform and publisher to fill a screen in front of a buyer.
This dataset200 rows13 columns
Yours1,000 rows13 columnsregion: UK only
blueprint · gaming-user-acquisition-costs
Behind this dataset
Same schema. As many rows as you need.
These 200 rows came out of a blueprint — 13 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
Rules it was built with
- Include platform name, month, acquisition cost
- Capture user segment (age group)
- Include campaign type
- Exclude inactive campaigns
Open the blueprint in Data Factory
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- gaming-user-acquisition-costs