Social Media
15 columns
200 rows
8 formats

Social Media Hashtag Engagement Data

This dataset aggregates hashtag-level engagement metrics across major social media platforms, including post counts, user participation, likes, comments, shares, and sentiment scores. It enables marketers, researchers, and analysts to track trends, measure campaign impact, and understand audience sentiment for specific hashtags over time. The inclusion of top post details further supports deep content analysis and influencer identification.

last updated 20 Aug 2025
by GoMask

The brief that made it

Optimizing social media content strategy based on hashtag performance

Sample rows

preview · 8 of 200 rows · all 15 columns

hashtagstring	platformstring	average_engagement_ratefloat	datedate	total_postsinteger	unique_usersinteger	total_likesinteger	total_commentsinteger	total_sharesinteger	sentiment_scorefloat	top_post_idstring	top_post_userstring	top_post_likesinteger	top_post_commentsinteger	top_post_sharesinteger
SummerVibes2024	Instagram	20.95	2024-06-21	6850	6432	114350	17650	6140	0.82	IG_20240621_1021	vibes_explorer	11200	1950	370
FoodieFinds	TikTok	26.11	2024-06-19	9520	8872	198200	41200	9540	0.89	TT_20240619_875	foodster_247	11800	1760	430
TravelShots	Instagram	20.65	2024-06-15	6215	5672	104930	15320	5870	0.78	IG_20240615_521	adventure_snap	11050	1810	410
LateNight_Memes	Twitter	14.99	2024-06-22	2520	2150	27800	5270	2150	0.61	TW_20240622_1587	nightowlgags	3500	780	110
TinyHouse	YouTube	134.44	2024-05-28	198	187	22500	3970	980	0.67	YT_20240528_42	tinyhouse_life	5200	1650	250
Study_Group_2024	LinkedIn	3.86	2024-03-12	44	41	140	23	9	0.31	LI_20240312_17	study_coach_2024	33	5	2
RemoteWorkTips	LinkedIn	2.82	2024-04-04	103	98	230	41	13	0.29	LI_20240404_31	remotework_guru	46	9	3
JobAlert_Entry	LinkedIn	3.16	2024-02-28	68	66	190	19	7	0.17	LI_20240228_21	jobseeker_88	28	7	2
CareerSwitch	LinkedIn	4.02	2024-04-18	137	133	498	37	21	0.22	LI_20240418_49	career_coach_switch	55	13	3
SaveThePlanet	Facebook	0	2024-04-22	0	0	0	0	0	0.95	blank	blank	blank	blank	blank
ZeroWaste	Instagram	11.23	2024-04-22	354	303	3100	612	84	0.98	IG_20240422_87	wastewarrior	650	110	22
CodeRed2024	Facebook	8.5	2024-06-05	12	11	78	21	5	-0.81	FB_20240605_6	codered_alert	15	5	2
ExtremeWeather2024	Twitter	6.78	2024-06-12	87	83	430	112	37	-0.93	TW_20240612_23	wx_alerts_2024	49	16	6
AI_Revolution	YouTube	162.88	2024-06-02	326	292	44500	7600	1800	0.24	YT_20240602_108	ai_future_now	5200	1700	220
Crypto101	Twitter	10.35	2024-06-18	1150	1027	8200	2050	1650	-0.41	TW_20240618_342	crypto_hype101	1055	230	58
GamerLife_xx	YouTube	52.93	2024-06-09	683	649	28800	4850	1265	0.43	YT_20240609_67	gameon_xx	2200	850	160
EpicFail	TikTok	12.16	2024-05-31	3140	2720	28750	6910	2100	-0.69	TT_20240531_118	failhunter	2800	590	81
FlashSale99	Facebook	0	2024-06-01	0	0	0	0	0	-0.97	blank	blank	blank	blank	blank
PetAdoption2024	Instagram	10.77	2024-05-15	418	390	3400	890	210	0.94	IG_20240515_39	adopt_love_2024	650	120	27
MondayMotivation	Twitter	11.17	2024-06-03	3410	2961	28900	5860	2510	0.63	TW_20240603_154	motivation_monday	2800	590	80

What the 200 rows show

from the 200-row sample

YouTube platform stands out: mean average_engagement_rate is 121.2, against 12.1 for the rest.

12.6median average_engagement_rate
372median total_posts
339.5median unique_users
13,723median total_likes
2,205median total_comments
667median total_shares

Mean average_engagement_rate by platform200 rows

average_engagement_rate200 rows, in bands of 50

Median 12.6, from 0.0 to 260.3.

hashtag200 rows · top 10 of 33 values

FoodieFinds13
AI_Revolution12
CareerSwitch11
PetAdoption202411
MondayMotivation11
Crypto10110
TravelShots9
LateNight_Memes9
RemoteWorkTips9
JobAlert_Entry9

15 columns by typefrom the column list below

string 4
integer 8
float 2
date 1

Columns

15 columns in three groups

blueprint · 15 columns
column	type	description	example
Text 4 columns
`hashtag`	string	The hashtag text (without #) tracked for engagement metrics.	SummerVibes2024
`platform`	string	Social media platform where the hashtag engagement was measured (e.g., Twitter, Instagram, TikTok).6 values	Instagram
`top_post_id`	string	Identifier for the most engaged post using the hashtag on the platform and date.optional	IG_20240621_1021
`top_post_user`	string	Username or user ID of the author of the top post.optional	vibes_explorer
Numbers 10 columns
`total_posts`	integer	Total number of posts containing the hashtag on the given platform and date.0 or more	6850
`unique_users`	integer	Number of unique users who used the hashtag on the given platform and date.0 or more	6432
`total_likes`	integer	Total number of likes received by posts containing the hashtag.0 or more	114350
`total_comments`	integer	Total number of comments received by posts containing the hashtag.0 or more	17650
`total_shares`	integer	Total number of shares or retweets of posts containing the hashtag.0 or more	6140
`average_engagement_rate`	float	Average engagement rate for posts containing the hashtag (e.g., (likes + comments + shares) / total_posts).0 or more	20.95
`sentiment_score`	float	Aggregated sentiment score for posts with the hashtag, typically ranging from -1 (negative) to 1 (positive).-1 to 1	0.82
`top_post_likes`	integer	Number of likes received by the top post.0 or more · optional	11200
`top_post_comments`	integer	Number of comments received by the top post.0 or more · optional	1950
`top_post_shares`	integer	Number of shares/retweets received by the top post.0 or more · optional	370
Dates and times 1 column
`date`	date	The date when the engagement metrics were aggregated.	2024-06-21

Use it for

A social media dashboard
Average_engagement_rate by platform and a breakdown of hashtag. Excel, Power BI or Tableau.
Why do the 22 YouTube rows have a mean average_engagement_rate of 121.2?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Hashtags200
SummerVibes202420.95Instagram
FoodieFinds26.11TikTok
TravelShots20.65Instagram
A software demo
Believable hashtags with platform, date and total_posts to fill a screen in front of a buyer.

This dataset200 rows15 columns

Yours1,000 rows15 columns

blueprint · social-media-hashtag-engagement-data

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 15 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Include post ID and timestamp
Track engagement count per hashtag
Segment by platform
Flag trending hashtags

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. Preview 20 rows free. Buy rows for the full run.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: social-media-hashtag-engagement-data

What should your data show?

No signup. No card.

Sample rows

What the 200 rows show

Columns

Use it for

A social media dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Social Media

What should your data show?