Social Media Engagement Metrics

This dataset provides detailed, event-level social media engagement metrics, tracking user interactions across multiple platforms and content types. It enables brands to analyze engagement trends, measure campaign effectiveness, and optimize content strategies for maximum reach and impact. With granular data on user actions, post metadata, and audience demographics, it supports advanced analytics and actionable insights for marketing teams.

  • opened 5 times
  • last updated 12 Jul 2025
  • by GoMask
The brief that made it

Identifying high-performing content and optimal posting times

Sample rows

preview · 8 of 100 rows · all 16 columns
engagement_idstringengagement_typestringaudience_reachintegeruser_verifiedbooleanbrand_idstringpost_idstringuser_idstringplatformstringpost_datetimedatetimeengagement_datetimedatetimeengagement_valueintegerpost_content_typestringpost_captionstringcampaign_idstringengagement_ratefloatuser_location_countrystring
eng-001like8700truebrand-01post-101usr-0101Instagram2023-11-15T13:45:00Z2023-11-15T14:07:00Z1imageAutumn vibes at the city park 🍁cmp-2023fall0.034United States
eng-002comment15400falsebrand-02post-102usr-0127Facebook2023-11-14T10:00:00Z2023-11-14T10:03:00Z1videoCheck out our new product reveal!cmp-2023launch0.021Canada
eng-003share6200falsebrand-03post-103usr-0113Twitter2023-11-13T17:30:00Z2023-11-13T17:31:00Z1textExcited to announce our winter campaign! #Winter2023cmp-winter230.058United Kingdom
eng-004click4200truebrand-04post-104usr-0156LinkedIn2023-11-10T09:20:00Z2023-11-10T09:45:00Z1linkRead our latest research report.blank0.016Germany
eng-005view27000falsebrand-02post-105usr-0172TikTok2023-11-16T22:13:00Z2023-11-16T22:13:20Z1videoUnboxing surprise! 🎁cmp-holiday230.125Australia
eng-006like9500truebrand-05post-106usr-0135YouTube2023-11-09T16:00:00Z2023-11-09T16:20:00Z1videoHow to make the perfect latte art ☕cmp-coffee230.045Italy
eng-007reaction7800falsebrand-03post-107usr-0161Instagram2023-11-12T18:00:00Z2023-11-12T18:02:00Z1storyBehind the scenes at our studio 🎬blank0.071France
eng-008save15600truebrand-02post-108usr-0142Facebook2023-11-15T11:00:00Z2023-11-15T11:05:00Z1imageHoliday gift ideas for everyone 🎁cmp-holiday230.029United States

What the 100 rows show

from the 100-row sample

View (engagement type) stands out: mean audience_reach is 18,144, against 6,055 for the rest.

  • 24%user_verified = true
  • 5,300median audience_reach
  • 6post content types
  • 7platforms
  • 21user location countries
  • 0.02median engagement_rate
Mean audience_reach by engagement_type100 rows
010k20k6,652like40 ro…5,455comm…18 ro…6,849share8 rows2,631click7 rows18,144view12 ro…6,077reac…9 rows6,785save6 rows
audience_reach100 rows, in bands of 5,000
02550482710942015k30kaudience_reach →

Median 5,300, from 302 to 27,000.

brand_id100 rows · top 10 of 27 values
  1. brand_128
  2. brand_216
  3. brand_156
  4. brand_096
  5. brand-025
  6. brand-105
  7. brand_105
  8. brand-014
  9. brand-074
  10. brand-094
16 columns by typefrom the column list below
  • string 10
  • integer 2
  • float 1
  • datetime 2
  • boolean 1

Columns

16 columns in four groups
blueprint · 16 columns
columntypedescriptionexample
Text 10 columns
engagement_idstringUnique identifier for each engagement record.uniqueeng-001
post_idstringUnique identifier for the social media post.post-101
user_idstringUnique identifier for the user engaging with the post.usr-0101
platformstringSocial media platform where the post was published (e.g., Facebook, Instagram, Twitter).7 valuesInstagram
engagement_typestringType of engagement (e.g., like, comment, share, click, view, reaction).8 valueslike
post_content_typestringType of content in the post (e.g., image, video, text, link, poll).7 values · optionalimage
post_captionstringText caption or description associated with the post.optionalUnboxing surprise! 🎁
brand_idstringUnique identifier for the brand or organization owning the post.brand-01
campaign_idstringIdentifier for the marketing campaign associated with the post, if applicable.optionalcmp-2023fall
user_location_countrystringCountry of the user engaging with the post, if available.optionalUnited States
Numbers 3 columns
engagement_valueintegerNumeric value associated with the engagement (e.g., number of likes, shares, or 1 for single engagement events).1 or more1
audience_reachintegerEstimated number of unique users who saw the post.0 or more · optional8700
engagement_ratefloatCalculated engagement rate for the post at the time of this engagement (e.g., total engagements divided by reach).0 to 1 · optional0.034
Dates and times 2 columns
post_datetimedatetimeDate and time when the post was published.2023-11-15T13:45:00Z
engagement_datetimedatetimeDate and time when the engagement occurred.2023-11-15T14:07:00Z
True or false 1 column
user_verifiedbooleanIndicates if the engaging user is a verified account.optionaltrue

Use it for

  • user verified24%24 of 100 rowsmean audience reach b…6.7klike5.5kcomm…6.8kshare2.6kclick

    A social media dashboard

    The user_verified rate, audience_reach by engagement_type and a breakdown of brand_id. Excel, Power BI or Tableau.

  • Why do the 12 view rows have a mean audience_reach of 18,144?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable engagements with post_id, user_id and platform to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 16 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

1,000 rows: $1.99 · 10,000: $12.99One-time. No subscription. All prices

This dataset100 rows16 columns
Yours1,000 rows16 columnsuser_location_country: UK only

blueprint · social-media-engagement-metrics

Behind this dataset

Same schema. As many rows as you need.

These 100 rows came out of a blueprint — 16 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Posts must be categorized by type
  • Engagement logged within 24 hours of posting
  • Spam interactions are filtered out
  • Posts with <1% engagement flagged for review
Rows
Open the blueprint in Data Factory

1 credit per row. Preview 20 rows free. Buy rows for the full run.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
social-media-engagement-metrics

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