Social Media
28 columns
200 rows
8 formats

Influencer Engagement Metrics Dataset

This dataset provides detailed engagement metrics for social media influencers across major platforms, including post types, timing, and comprehensive audience demographics. It enables startups, marketers, and researchers to benchmark influencer strategies, predict viral content, and identify authentic engagement patterns for advanced marketing analytics and AI/ML applications.

opened 7 times
last updated 22 Oct 2025
by GoMask

The brief that made it

Benchmarking influencer performance and engagement rates

Sample rows

preview · 8 of 200 rows · all 28 columns

influencer_idstring	platformstring	audience_age_55_64_pctfloat	sponsoredboolean	audience_top_countrystring	post_idstring	post_typestring	post_datetimedatetime	likes_countinteger	comments_countinteger	shares_countinteger	views_countinteger	engagement_ratefloat	followers_countinteger	audience_gender_male_pctfloat	audience_gender_female_pctfloat	audience_age_13_17_pctfloat	audience_age_18_24_pctfloat	audience_age_25_34_pctfloat	audience_age_35_44_pctfloat	audience_age_45_54_pctfloat	audience_age_65_plus_pctfloat	audience_top_citystring	brand_mentionedstring	hashtagsstring	languagestring	post_captionstring	post_urlstring
influencer_001	Instagram	3	false	GR	IG_10001_ABC	image	2024-06-02T18:23:00Z	4120	221	37	blank	0.043	95000	44	56	3	32	41	13	7	1	Athens	blank	travel,wanderlust,sunset,greekislands,explore	en	Sunset vibes in Santorini. #travel #wanderlust	https://instagram.com/p/10001ABC
influencer_002	TikTok	1	false	PH	TT_20002_DEF	video	2024-06-03T15:01:00Z	11450	1184	130	186000	0.162	70500	32	68	17	48	24	7	3	0	Manila	blank	dance,challenge,trending,tiktok,viral	en	Trying out the new viral dance challenge! #dance #challenge	https://www.tiktok.com/@influencer_002/video/20002DEF
influencer_003	YouTube	1	true	US	YT_30003_GHI	video	2024-06-04T13:15:00Z	9480	682	546	238400	0.032	295000	81	19	4	36	44	9	5	1	Los Angeles	SoundBlaze	gaming,tech,unboxing,headset,review	en	Unboxing the latest gaming headset from SoundBlaze.	https://youtube.com/watch?v=30003GHI
influencer_004	Facebook	9	false	GB	FB_40004_JKL	live	2024-06-01T19:00:00Z	330	42	18	3400	0.026	12500	38	62	0	9	24	28	23	7	Manchester	blank	health,family,advice,wellness	en	Join me live for family health tips.	https://facebook.com/live/40004JKL
influencer_005	Twitter	4	false	PL	TW_50005_MNO	text	2024-06-05T21:45:00Z	59	8	16	blank	0.047	1800	66	34	2	14	39	28	13	0	Warsaw	blank	tech,update,apps,security	pl	Tech tip of the day: Always update your apps!	https://twitter.com/influencer_005/status/50005MNO
influencer_006	Instagram	2	true	DE	IG_10006_PQR	reel	2024-06-02T07:50:00Z	8060	399	63	115000	0.099	82000	31	69	6	39	41	8	4	0	Berlin	NutriLife	fitness,nutrition,breakfast,health,wellness	de	Quick healthy breakfast ideas! #fitness #nutrition	https://instagram.com/reel/10006PQR
influencer_007	Other	9	false	NO	OT_70007_STU	other	2024-05-31T10:16:00Z	47	3	5	blank	0.027	1750	37	63	0	9	19	38	22	3	Oslo	blank	eco,plastic,tip,sustainability	no	Weekly eco tip: Reduce plastic in your kitchen.	blank
influencer_008	Instagram	2	false	US	IG_10008_VWX	story	2024-06-03T10:30:00Z	0	0	0	32000	0	115000	40	60	2	41	45	7	3	0	Chicago	blank	story,travel,adventure,explore	en	blank	https://instagram.com/stories/10008VWX
influencer_009	TikTok	0	true	PH	TT_20009_YZA	reel	2024-06-04T21:10:00Z	18200	1599	212	355000	0.086	215000	36	64	13	52	28	5	2	0	Quezon City	LaughCo	funny,meme,challenge,viral,laugh	en	Meme challenge: Try not to laugh! #funny	https://tiktok.com/@influencer_009/reel/20009YZA
influencer_010	Facebook	15	false	ES	FB_40010_BCD	story	2024-06-05T16:08:00Z	14	2	1	1200	0.001	1400	41	59	1	6	18	23	27	9	Valencia	blank	story,health,family,advice	es	blank	https://facebook.com/story/40010BCD
influencer_011	Instagram	2	true	FR	IG_10011_EFG	reel	2024-06-01T12:30:00Z	5930	280	51	91000	0.075	80000	27	73	3	37	44	10	4	0	Paris	GreenBite	vegan,plantbased,recipe,healthyfood	fr	My vegan lunch recipe. #vegan #plantbased	https://instagram.com/reel/10011EFG
influencer_012	YouTube	2	true	US	YT_30012_HIJ	live	2024-06-02T20:00:00Z	3290	215	103	48500	0.015	410000	86	14	2	28	49	15	4	0	San Francisco	HomeSmart	smarthome,tech,live,QandA,homeautomation	en	Live Q&A: Smart home tech for beginners.	https://youtube.com/live/30012HIJ
influencer_013	Twitter	10	false	KE	TW_50013_KLM	live	2024-06-03T18:22:00Z	35	6	3	800	0.022	2000	53	47	0	8	19	27	33	3	Nairobi	blank	live,tech,nonprofit,chat	sw	Join me for a live chat about nonprofit tech tools!	https://twitter.com/influencer_013/status/50013KLM
influencer_014	Instagram	2	false	GB	IG_10014_NOP	image	2024-06-04T07:35:00Z	3150	129	22	blank	0.041	77000	28	72	2	34	41	16	5	0	London	blank	wellness,yoga,morning,healthy	en	Morning yoga at home. #wellness #yoga	https://instagram.com/p/10014NOP
influencer_015	TikTok	0	false	US	TT_20015_QRS	story	2024-06-02T20:41:00Z	0	0	0	21000	0	29000	40	60	10	54	28	6	2	0	Miami	blank	story,challenge,fun,summer	en	blank	https://tiktok.com/@influencer_015/story/20015QRS
influencer_016	YouTube	2	true	US	YT_30016_TUV	video	2024-06-03T12:00:00Z	5830	436	129	94000	0.021	310000	91	9	2	21	47	19	8	1	Houston	DroneX	drone,review,tech,budget,beginner	en	Review: DroneX Pro - best budget drone for beginners.	https://youtube.com/watch?v=30016TUV
influencer_017	Instagram	2	false	DE	IG_10017_WXY	video	2024-06-05T14:08:00Z	2890	105	19	21000	0.052	59000	43	57	2	29	38	20	8	1	Berlin	blank	art,berlin,explore,travel	de	Exploring Berlin's art scene. #art #berlin	https://instagram.com/p/10017WXY
influencer_018	Facebook	9	false	PT	FB_40018_ZAB	live	2024-06-02T17:10:00Z	410	35	22	2800	0.031	14500	40	60	1	7	19	28	31	5	Porto	blank	wellness,summer,health,family	pt	Discussing family wellness and summer plans.	https://facebook.com/live/40018ZAB
influencer_019	Twitter	7	false	KE	TW_50019_CDE	text	2024-06-01T11:44:00Z	18	2	6	blank	0.009	1200	49	51	0	7	22	33	28	3	Mombasa	blank	nonprofit,ecoyouth,kenya,spotlight	sw	Nonprofit spotlight: EcoYouth Kenya!	https://twitter.com/influencer_019/status/50019CDE
influencer_020	Other	16	false	NO	OT_70020_EFG	other	2024-06-05T08:00:00Z	23	2	6	blank	0.02	1150	48	52	0	4	18	21	32	9	Bergen	blank	community,garden,initiative,local	no	Introducing our new community garden initiative.	blank

What the 200 rows show

from the 200-row sample

Facebook platform stands out: mean audience_age_55_64_pct is 15.5, against 2.7 for the rest.

32%sponsored = true
2median audience_age_55_64_pct
7post types
16languages
2,290median likes_count
123.5median comments_count

Mean audience_age_55_64_pct by platform200 rows

audience_age_55_64_pct200 rows, in bands of 2.5

Median 2, from 0 to 21.

audience_top_country200 rows · top 10 of 31 values

US52
PH20
GB15
DE11
NO9
FR8
JP8
PL7
PT7
ES6

28 columns by typefrom the column list below

string 11
integer 5
float 10
datetime 1
boolean 1

Columns

28 columns in four groups

blueprint · 28 columns
column	type	description	example
Text 11 columns
`influencer_id`	string	Unique identifier for the influencer across platforms.	influencer_001
`platform`	string	Name of the social media platform (e.g., Instagram, TikTok, YouTube).6 values	Instagram
`post_id`	string	Unique identifier for the post on the platform.unique	IG_10001_ABC
`post_type`	string	Type of content posted (e.g., image, video, story, reel, live).7 values	image
`post_caption`	string	Text caption or description accompanying the post.optional	Sunset vibes in Santorini…
`post_url`	string	Direct URL to the post.optional	https://instagram.com/p/1…
`audience_top_country`	string	Country with the largest share of the influencer's audience (ISO 3166-1 alpha-2 code).optional	GR
`audience_top_city`	string	City with the largest share of the influencer's audience.optional	Athens
`brand_mentioned`	string	Name of the brand mentioned in the post, if any.optional	SoundBlaze
`hashtags`	string	Comma-separated list of hashtags used in the post.optional	live,tech,nonprofit,chat
`language`	string	Primary language of the post (ISO 639-1 code).optional	en
Numbers 15 columns
`likes_count`	integer	Number of likes the post received.0 or more	4120
`comments_count`	integer	Number of comments on the post.0 or more	221
`shares_count`	integer	Number of times the post was shared.0 or more · optional	37
`views_count`	integer	Number of views the post received (if applicable).0 or more · optional	186000
`engagement_rate`	float	Engagement rate for the post, typically calculated as (likes + comments + shares) / followers.0 to 1 · optional	0.043
`followers_count`	integer	Number of followers the influencer had at the time of posting.0 or more	95000
`audience_gender_male_pct`	float	Percentage of male audience (0-100).0 to 100 · optional	44
`audience_gender_female_pct`	float	Percentage of female audience (0-100).0 to 100 · optional	56
`audience_age_13_17_pct`	float	Percentage of audience aged 13-17.0 to 100 · optional	3
`audience_age_18_24_pct`	float	Percentage of audience aged 18-24.0 to 100 · optional	32
`audience_age_25_34_pct`	float	Percentage of audience aged 25-34.0 to 100 · optional	41
`audience_age_35_44_pct`	float	Percentage of audience aged 35-44.0 to 100 · optional	13
`audience_age_45_54_pct`	float	Percentage of audience aged 45-54.0 to 100 · optional	7
`audience_age_55_64_pct`	float	Percentage of audience aged 55-64.0 to 100 · optional	3
`audience_age_65_plus_pct`	float	Percentage of audience aged 65 and above.0 to 100 · optional	1
Dates and times 1 column
`post_datetime`	datetime	Date and time when the post was published.	2024-06-02T18:23:00Z
True or false 1 column
`sponsored`	boolean	Indicates whether the post was sponsored or part of a paid campaign.optional	false

Use it for

A social media dashboard
The sponsored rate, audience_age_55_64_pct by platform and a breakdown of audience_top_country. Excel, Power BI or Tableau.
Why do the 31 Facebook rows have a mean audience_age_55_64_pct of 15.5?
A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
Influencers200
influencer_0013Instagram
influencer_0031YouTube
influencer_0062Instagram
A software demo
Believable influencers with platform, post_id and post_type to fill a screen in front of a buyer.

This dataset200 rows28 columns

Yours10,000 rows28 columnsaudience_top_country: UK only

blueprint · influencer-engagement-metrics-dataset

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 28 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Each row represents a unique influencer-post interaction.
Engagement metrics include likes, shares, comments, and saves.
Posts are timestamped and linked to influencer account data (follower count, niche).
Demographic attributes include estimated audience age, region, and gender.
Outlier values for engagement rates are flagged for anomaly detection.
Platform (e.g., Instagram, TikTok) is indicated for each record.

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. New accounts start with 25 free credits.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: influencer-engagement-metrics-dataset

What should your data show?

No signup. No card.

Sample rows

What the 200 rows show

Columns

Use it for

A social media dashboard

A root-cause class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Social Media

What should your data show?