Social Media Influencer Metrics

This dataset provides detailed, platform-specific metrics for social media influencers, including follower growth, engagement rates, post frequency, and brand partnerships. It enables marketers and analysts to identify trends, benchmark influencer performance, and optimize campaign strategies across various content categories and regions.

  • opened 5 times
  • last updated 5 Sept 2025
  • by GoMask
The brief that made it

Influencer discovery and benchmarking for marketing campaigns

Sample rows

preview · 8 of 201 rows · all 14 columns
influencer_idstringplatformstringfollower_growth_ratefloatverifiedbooleancountrystringinfluencer_namestringprofile_urlstringfollower_countintegerengagement_ratefloataverage_post_frequencyfloatlast_post_datedatecategorystringbrand_partnerships_countintegerdata_collection_datedate
starstyle23Instagram7.2trueUSStar Stylehttps://instagram.com/starstyle2324500008.59.62024-06-21Fashion322024-06-22
beautybytesYouTube13.9trueINBeauty Byteshttps://youtube.com/beautybytes612000011.25.32024-06-21Beauty432024-06-22
fitfocus101Instagram4.6falseZAFit Focushttps://instagram.com/fitfocus1019800018.37.22024-06-20Fitness142024-06-22
gamegridproTikTok26.1trueDEGame Gridhttps://tiktok.com/@gamegridpro21000037.58.12024-06-21Gaming212024-06-22
foodietwistInstagram5.1falseFRFoodie Twisthttps://instagram.com/foodietwist6700023.710.22024-06-19Food172024-06-22
techtrendxYouTube10.7trueUKTech TrendXhttps://youtube.com/techtrendx14900007.16.92024-06-18Tech292024-06-22
traveltalesInstagram2.2falseCATravel Taleshttps://instagram.com/traveltales58000013.66.72024-06-20Travel202024-06-22
edulearnersLinkedIn3.7falseAUEdu Learnershttps://linkedin.com/in/edulearners450006.55.42024-06-16Education82024-06-22

What the 201 rows show

from the 201-row sample

Twitter platform stands out: mean follower_growth_rate is -42.7, against -2.9 for the rest.

  • 36%verified = true
  • 3.5median follower_growth_rate
  • 10categories
  • 81,000median follower_count
  • 9.3median engagement_rate
  • 5.4median average_post_frequency
follower_growth_rate201 rows, in bands of 20
0801601647891516-100-2040follower_growth_rate →

Median 3.5, from -100.0 to 33.5.

country201 rows · top 10 of 16 values
  1. SG20
  2. CA19
  3. US16
  4. ZA15
  5. UK15
  6. IN13
  7. FR13
  8. AU13
  9. DE12
  10. MX12
14 columns by typefrom the column list below
  • string 6
  • integer 2
  • float 3
  • date 2
  • boolean 1

Columns

14 columns in four groups
blueprint · 14 columns
columntypedescriptionexample
Text 6 columns
influencer_idstringUnique identifier for the influencer across platformsuniquestarstyle23
influencer_namestringDisplay name or handle of the influencerStar Style
platformstringSocial media platform name (e.g., Instagram, YouTube, TikTok)7 valuesInstagram
profile_urlstringURL to the influencer's profile on the platformhttps://instagram.com/sta…
categorystringPrimary content category (e.g., Fashion, Fitness, Gaming, Travel)10 valuesFashion
countrystringCountry where the influencer is primarily based or operatesoptionalUS
Numbers 5 columns
follower_countintegerCurrent number of followers on the platform0 or more2450000
follower_growth_ratefloatPercentage change in followers over the last period (e.g., week or month)-100 or more7.2
engagement_ratefloatAverage engagement rate (likes, comments, shares per post divided by follower count, as a percentage)0 to 1008.5
average_post_frequencyfloatAverage number of posts per week on the platform0 or more9.6
brand_partnerships_countintegerNumber of brand partnerships or sponsored posts in the last 12 months0 or more · optional32
Dates and times 2 columns
last_post_datedateDate of the most recent post by the influencer on the platformoptional2024-06-21
data_collection_datedateDate when the metrics were collected2024-06-22
True or false 1 column
verifiedbooleanIndicates if the influencer's account is verified on the platformoptionaltrue

Use it for

  • verified36%72 of 201 rows

    A social media dashboard

    The verified rate, follower_growth_rate by platform and a breakdown of country. Excel, Power BI or Tableau.

  • Why do the 20 Twitter rows have a mean follower_growth_rate of -42.7?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable influencers with influencer_name, platform and profile_url to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 14 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

1,000 rows: $1.99 · 10,000: $12.99One-time. No subscription. All prices

This dataset201 rows14 columns
Yours1,000 rows14 columnscountry: UK only

blueprint · social-media-influencer-metrics

Behind this dataset

Same schema. As many rows as you need.

These 201 rows came out of a blueprint — 14 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Track engagement by platform
  • Include verified status
  • Measure post frequency monthly
  • Flag paid partnership posts
Rows
Open the blueprint in Data Factory

1 credit per row. Preview 20 rows free. Buy rows for the full run.

Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
social-media-influencer-metrics

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