Social Media
23 columns
200 rows
8 formats

TikTok Influencer Engagement Metrics

This dataset provides detailed engagement metrics for TikTok influencer posts, including video performance, audience growth, and cross-platform mentions. It enables marketers, startups, and researchers to analyze influencer effectiveness, optimize campaigns, and uncover network trends across social media platforms.

opened 5 times
last updated 23 Oct 2025
by GoMask

The brief that made it

Influencer campaign performance analysis

Sample rows

preview · 8 of 200 rows · all 23 columns

influencer_idstring	engagement_ratefloat	is_sponsoredboolean	cross_platforms_mentionedstring	influencer_usernamestring	influencer_full_namestring	influencer_countrystring	post_idstring	post_datetimedatetime	post_captionstring	post_hashtagsstring	post_video_urlstring	video_duration_secondsfloat	views_countinteger	likes_countinteger	comments_countinteger	shares_countinteger	audience_growth_absoluteinteger	audience_growth_percentfloat	follower_countinteger	cross_platform_mentions_countinteger	campaign_idstring	brand_mentionedstring
tiktk_0001	0.2085	false	Instagram,Twitter	dance.with.lia	Lia Morrison	USA	post_00001	2024-02-05T15:38:00Z	Kicking off the week with my favorite moves! #dancechallenge	dancechallenge,weekstart,fun	https://tiktok.com/v/00001	42.5	48200	9500	390	110	420	0.87	48610	12	blank	blank
tiktk_0002	0.1775	false	Instagram,YouTube	kpop.star.jin	Jin Park	Korea	post_00002	2024-01-15T10:06:00Z	New choreography just dropped! Who's joining in?	kpop,choreography,dance	https://tiktok.com/v/00002	58.2	152000	26000	800	290	1800	1.28	140800	32	blank	blank
tiktk_0003	0.2005	false	Instagram,Facebook	foodie.paradise	Camille Thorne	France	post_00003	2024-03-10T17:19:00Z	The best croissants in Paris? Let me show you!	paris,foodie,croissant	https://tiktok.com/v/00003	65.8	63800	12100	520	150	550	1.12	49260	14	blank	blank
tiktk_0004	0.1773	true	Twitter,YouTube,Instagram	tech_tommy	Tommy Lee	USA	post_00004	2024-02-20T20:31:00Z	Unboxing the latest gadget! #techreview	techreview,gadgets,unboxing	https://tiktok.com/v/00004	81.5	180400	30500	1200	340	2400	1.35	177100	40	camp_001	Samsung
tiktk_0005	0.2426	false	Instagram,Pinterest	fit.with.zara	Zara Patel	UK	post_00005	2024-03-15T07:29:00Z	Morning stretches for a healthy start!	wellness,fitness,morningroutine	https://tiktok.com/v/00005	39.1	28700	6600	260	82	280	1	28200	5	blank	blank
tiktk_0006	0.1964	false	YouTube,Twitch	gaming.jake	Jake Simmons	Canada	post_00006	2024-01-22T23:17:00Z	Check out my latest game strategy! #gamingtips	gamingtips,strategy,gameplay	https://tiktok.com/v/00006	94.7	58800	11000	410	160	480	0.84	57150	18	blank	blank
tiktk_0007	0.2081	false	Instagram,Pinterest	beauty.by.ana	Ana Vasquez	Spain	post_00007	2024-03-03T11:44:00Z	Spring makeup look! Loving these colors.	makeup,springlook,beauty	https://tiktok.com/v/00007	56.3	39600	7600	310	95	370	0.98	37770	13	blank	blank
tiktk_0008	0.2116	false	Instagram,LinkedIn	health.ryan	Ryan Chen	USA	post_00008	2024-02-12T06:24:00Z	5 easy tips for better sleep tonight.	health,sleep,wellness	https://tiktok.com/v/00008	33.2	24500	4800	170	53	210	0.87	24120	5	blank	blank
tiktk_0009	0.2038	false	Instagram,Facebook	jazz.grooves	Mia Carter	Australia	post_00009	2024-03-09T22:10:00Z	Late-night jazz session! #musiclife	musiclife,jazz,night	https://tiktok.com/v/00009	63.9	31200	6100	205	61	300	0.97	30900	8	blank	blank
tiktk_0010	0.2114	false	Instagram,Pinterest	eat.with.gio	Giovanni Russo	Italy	post_00010	2024-02-28T13:21:00Z	Homemade pasta secrets revealed!	pasta,italianfood,homemade	https://tiktok.com/v/00010	40.7	21000	4200	160	38	170	0.82	20700	6	blank	blank
tiktk_0011	0.2045	false	Instagram,YouTube	vlog.luca	Luca Schmidt	Germany	post_00011	2024-01-30T19:15:00Z	Traveling through Berlin's hidden gems.	berlin,travel,vlog	https://tiktok.com/v/00011	57.6	45900	8700	340	97	400	0.88	45500	10	blank	blank
tiktk_0012	0.2025	false	YouTube,Twitch	moto.rider.alex	Alexei Ivanov	Russia	post_00012	2024-03-05T09:08:00Z	Speed run through snow! #motolife	motolife,speed,snow	https://tiktok.com/v/00012	67.2	36200	6900	210	64	310	0.87	35900	9	blank	blank
tiktk_0013	0.1977	false	Instagram	daily.karen	Karen Diaz	Mexico	post_00013	2024-02-18T16:03:00Z	A day in Mexico City! #mexicolife	mexicolife,citylife,vlog	https://tiktok.com/v/00013	54.1	17500	3300	120	41	140	0.81	17260	4	blank	blank
tiktk_0014	0.2033	false	Instagram,Facebook	science.with.zoe	Zoe Williams	UK	post_00014	2024-03-12T14:59:00Z	Fun experiment for kids: volcano in a cup!	science,experiment,kids	https://tiktok.com/v/00014	44.3	24000	4700	180	51	180	0.75	23820	6	blank	blank
tiktk_0015	0.2106	false	Instagram,YouTube	travel.june	June Kim	Korea	post_00015	2024-02-09T09:53:00Z	Sunrise hike in Jeju! #travelkorea	travelkorea,hiking,sunrise	https://tiktok.com/v/00015	49.7	31200	6100	208	60	250	0.82	30950	7	blank	blank
tiktk_0016	0.2048	false	Instagram	cook.with.sara	Sara Ahmed	Pakistan	post_00016	2024-01-25T11:40:00Z	Spicy biryani recipe coming up!	biryani,food,spicy	https://tiktok.com/v/00016	35.9	18800	3500	140	39	110	0.59	18690	2	blank	blank
tiktk_0017	0.2086	false	Instagram,Pinterest	green.garden.lia	Lia Fernandez	Brazil	post_00017	2024-02-19T18:05:00Z	Urban gardening tips for small spaces.	gardening,urban,tips	https://tiktok.com/v/00017	46.2	17400	3300	120	37	100	0.58	17290	3	blank	blank
tiktk_0018	0.2088	false	Instagram,Pinterest	wellness.june	June Harper	USA	post_00018	2024-03-06T08:14:00Z	Morning meditation routine for peace.	meditation,wellness,morning	https://tiktok.com/v/00018	41.8	21500	4200	160	39	170	0.78	21330	5	blank	blank
tiktk_0019	0.2014	false	Instagram,YouTube	code.with.ken	Kenji Tanaka	Japan	post_00019	2024-02-21T21:49:00Z	Beginner Python tips for fast learning.	python,code,learning	https://tiktok.com/v/00019	52.4	28400	5400	200	60	220	0.78	28180	7	blank	blank
tiktk_0020	0.2056	false	Instagram,Pinterest	style.with.liam	Liam O'Connor	Ireland	post_00020	2024-03-17T12:23:00Z	Spring fashion haul! #styleinspo	styleinspo,fashion,haul	https://tiktok.com/v/00020	59.3	37200	7000	250	80	320	0.87	36880	10	blank	blank

What the 200 rows show

from the 200-row sample

9%is_sponsored = true
0.20median engagement_rate
34influencer countries
44.8median video_duration_seconds
15,278median views_count
2,924median likes_count

engagement_rate200 rows, in bands of 0.02

Median 0.20, from 0.08 to 0.26.

cross_platforms_mentioned186 rows with a value · 14 left blank

Instagram68
Instagram,Pinterest29
Instagram,Facebook18
Instagram,YouTube12
Instagram,Twitter10
YouTube,Instagram9
YouTube,Twitch8
Instagram,YouTube,Twitter4
LinkedIn4
YouTube,LinkedIn4

23 columns by typefrom the column list below

string 11
integer 7
float 3
datetime 1
boolean 1

Columns

23 columns in four groups

blueprint · 23 columns
column	type	description	example
Text 11 columns
`influencer_id`	string	Unique identifier for the TikTok influencerunique	tiktk_0001
`influencer_username`	string	TikTok handle or username of the influencer	dance.with.lia
`influencer_full_name`	string	Full name of the influenceroptional	Lia Morrison
`influencer_country`	string	Country where the influencer is primarily basedoptional	USA
`post_id`	string	Unique identifier for the TikTok postunique	post_00001
`post_caption`	string	Text caption or description of the TikTok postoptional	Desert safari adventure!
`post_hashtags`	string	Comma-separated list of hashtags used in the postoptional	kpop,choreography,dance
`post_video_url`	string	URL to the TikTok videooptional	https://tiktok.com/v/00001
`cross_platforms_mentioned`	string	Comma-separated list of platforms where the influencer or post was mentioned (e.g., 'Instagram,Twitter')optional	Instagram,Twitter
`campaign_id`	string	Unique identifier for the marketing campaign (if applicable)optional	camp_001
`brand_mentioned`	string	Name of the brand mentioned in the post (if any)optional	Samsung
Numbers 10 columns
`video_duration_seconds`	float	Length of the TikTok video in seconds0 or more · optional	42.5
`views_count`	integer	Number of views the TikTok post received0 or more	48200
`likes_count`	integer	Number of likes the TikTok post received0 or more	9500
`comments_count`	integer	Number of comments the TikTok post received0 or more	390
`shares_count`	integer	Number of times the TikTok post was shared0 or more	110
`engagement_rate`	float	Calculated engagement rate for the post (e.g., (likes + comments + shares) / views)0 to 1 · optional	0.2085
`audience_growth_absolute`	integer	Absolute change in influencer's follower count since previous postoptional	420
`audience_growth_percent`	float	Percentage change in influencer's follower count since previous post-100 to 100 · optional	0.87
`follower_count`	integer	Total number of TikTok followers at the time of post0 or more	48610
`cross_platform_mentions_count`	integer	Number of times this post or influencer was mentioned on other platforms (Instagram, Twitter, YouTube, etc.) within a defined period0 or more · optional	12
Dates and times 1 column
`post_datetime`	datetime	Date and time when the TikTok post was published	2024-02-05T15:38:00Z
True or false 1 column
`is_sponsored`	boolean	Indicates if the post is part of a sponsored campaignoptional	false

Use it for

A social media dashboard
The is_sponsored rate, engagement_rate and a breakdown of cross_platforms_mentioned. Excel, Power BI or Tableau.
Why do 18 of 200 rows have is_sponsored = true?
A class exercise
Hand out the rows and one question. Everyone works from the same 200 rows.
Influencers200
tiktk_00010.2085false
tiktk_00040.1773true
tiktk_10020.1643true
A software demo
Believable influencers with influencer_username, influencer_full_name and influencer_country to fill a screen in front of a buyer.

This dataset200 rows23 columns

Yours1,000 rows23 columnsinfluencer_country: UK only

blueprint · tiktok-influencer-engagement-metrics

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 23 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with

Each record represents a unique influencer-video pairing
Includes engagement metrics across TikTok, Instagram, and Twitter
Influencer follower counts updated weekly
Cross-platform mentions aggregated daily
Videos tagged by content type and audience sentiment
Missing data imputed for inactive days

Rows1,000 rows10,000 rows100,000 rows1,000,000 rows

Open the blueprint in Data Factory

1 credit per row. Preview 20 rows free. Buy rows for the full run.

Exports: CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence: yours to use, including commercially
API slug: tiktok-influencer-engagement-metrics

What should your data show?

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Sample rows

What the 200 rows show

Columns

Use it for

A social media dashboard

A class exercise

A software demo

Make it yours.

Same schema. As many rows as you need.

More in Social Media

What should your data show?