Social Media Influencer Metrics Streams
This dataset provides detailed, time-series metrics and engagement logs from synthetic social media influencer accounts, including sentiment and virality scores, campaign associations, and granular engagement details. It enables comprehensive analysis of influencer performance, campaign effectiveness, and audience sentiment across multiple platforms, making it ideal for social media analytics, marketing optimization, and trend forecasting.
Sample rows
preview · 8 of 200 rows · all 22 columns| influencer_idstring | platformstring | following_countinteger | is_promotedboolean | influencer_handlestring | campaign_idstring | post_idstring | post_datetimedatetime | metric_timestampdatetime | followers_countinteger | post_likesinteger | post_commentsinteger | post_sharesinteger | post_viewsinteger | engagement_ratefloat | sentiment_scorefloat | virality_scorefloat | reachinteger | impressionsinteger | comment_sample_textstring | comment_sentimentfloat | countrystring |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| inf001 | 442 | true | lucy.fashionista | cmpSummer24 | insta_001A | 2024-05-07T13:42:00Z | 2024-05-07T16:05:12Z | 1230 | 147 | 19 | 7 | 1980 | 0.1423 | 0.75 | 6.2 | 1700 | 2015 | Love this outfit! 🔥 | 0.9 | United Kingdom | |
| inf002 | YouTube | 0 | false | travelwith_nik | blank | yt_Travel2024 | 2024-05-01T09:00:00Z | 2024-05-01T17:32:19Z | 284000 | 6600 | 377 | 119 | 102000 | 0.025 | 0.65 | 31.1 | 89000 | 114000 | So beautiful, thanks for sharing! | 1 | Australia |
| inf003 | TikTok | 939 | false | healthy_kim | blank | tt_54321AB | 2024-05-12T20:36:00Z | 2024-05-12T21:08:42Z | 41250 | 1597 | 146 | 34 | 58000 | 0.042 | 0.8 | 24.7 | 55500 | 65000 | Trying this recipe tonight! 😍 | 0.95 | Canada |
| inf004 | 118 | true | the_gadgeteer | cmpTechLaunch | tw_2024XZ | 2024-05-09T10:00:00Z | 2024-05-09T10:07:12Z | 257 | 21 | 1 | 2 | 400 | 0.093 | 0.1 | 0.25 | 238 | 384 | Looks impressive! | 0.8 | Germany | |
| inf005 | 29 | false | marco.cooks | blank | fbPost_1001 | 2024-05-11T14:10:00Z | 2024-05-11T19:42:10Z | 978000 | 15500 | 224 | 199 | 220000 | 0.016 | 0.55 | 77.4 | 200000 | 260000 | Delicious as always, chef! | 0.9 | France | |
| inf006 | 210 | true | emma_reads | cmpBookFest | insta_002B | 2024-05-04T18:44:00Z | 2024-05-04T22:55:36Z | 5021 | 687 | 32 | 12 | 5700 | 0.146 | 0.99 | 8.1 | 5100 | 6650 | Adding this to my list! 📚 | 1 | Sweden | |
| inf007 | 0 | false | diyhomeideas | blank | fbPost_2002 | 2024-05-06T07:30:00Z | 2024-05-06T09:00:05Z | 0 | 0 | 0 | 0 | 0 | blank | -0.6 | 0 | 0 | 0 | blank | blank | New Zealand | |
| inf008 | 420 | true | urban_runner | cmpRun24 | insta_003C | 2024-05-02T05:15:00Z | 2024-05-02T10:12:10Z | 37000 | 1816 | 67 | 28 | 52000 | 0.0517 | 0.95 | 18.3 | 44500 | 56000 | So motivating! 🏃♂️ | 0.8 | Japan | |
| inf009 | TikTok | 180 | false | funtimes_sam | blank | tt_8891XY | 2024-05-10T22:10:00Z | 2024-05-11T01:22:00Z | 1500000 | 76000 | 5400 | 4100 | 3200000 | 0.0543 | 0.2 | 1200.7 | 1980000 | 3300000 | Funniest vid today 😂 | 0.7 | United States |
| inf010 | 66 | true | eco.gardener | cmpGreen | fbPost_3003 | 2024-05-05T12:05:00Z | 2024-05-05T14:18:09Z | 10500 | 379 | 21 | 17 | 16500 | 0.0403 | 1 | 10.6 | 15500 | 17200 | Great tips, thank you! | 0.95 | Denmark | |
| inf011 | 355 | false | sarah_makeup | blank | insta_004D | 2024-05-03T16:23:00Z | 2024-05-03T16:46:03Z | 8900000 | 465000 | 19000 | 3700 | 9300000 | 0.055 | 0.7 | 3100 | 7900000 | 11000000 | Queen of glam! 😍 | 1 | United Arab Emirates | |
| inf012 | Other | 112 | false | petlover_ben | blank | othr_202405A | 2024-05-08T08:37:00Z | 2024-05-08T16:40:40Z | 821 | 71 | 5 | 1 | 950 | 0.0933 | 0.6 | 0.42 | 780 | 1010 | Your dog is adorable! | 1 | Portugal |
| inf013 | YouTube | 0 | true | gaming.jake | cmpGameOn | yt_Game2024 | 2024-05-13T19:03:00Z | 2024-05-13T21:16:09Z | 4800000 | 268000 | 6700 | 3400 | 17000000 | 0.0606 | 0.3 | 4000 | 12000000 | 18000000 | Epic win! Love your streams! | 0.9 | Brazil |
| inf014 | 392 | false | daily_fitness | blank | insta_005E | 2024-05-06T06:45:00Z | 2024-05-06T12:09:14Z | 52000 | 2450 | 64 | 31 | 56500 | 0.0486 | 0.8 | 21.5 | 52000 | 59000 | This challenge is awesome! | 1 | Netherlands | |
| inf015 | 32 | false | ajay.photography | blank | fbPost_4004 | 2024-05-03T11:30:00Z | 2024-05-03T13:15:30Z | 15100 | 525 | 23 | 13 | 18200 | 0.0372 | 0.95 | 9.3 | 16200 | 20500 | Fantastic shot 👏 | 0.9 | India | |
| inf016 | 60 | true | kpop_addict | cmpKpopFest | tw_2024KPOP | 2024-05-10T17:13:00Z | 2024-05-10T18:20:11Z | 780000 | 17900 | 619 | 273 | 270000 | 0.024 | 0.95 | 145.8 | 220000 | 370000 | Obsessed with this song! | 1 | South Korea | |
| inf017 | 1 | false | quiet.reader | blank | insta_006F | 2024-05-07T14:55:00Z | 2024-05-07T20:47:19Z | 0 | 0 | 0 | 0 | 0 | blank | -0.7 | 0 | 0 | 0 | blank | blank | Norway | |
| inf018 | Other | 119 | false | techie.jules | blank | othr_202405B | 2024-05-12T14:40:00Z | 2024-05-12T16:02:18Z | 10100 | 400 | 15 | 11 | 13300 | 0.0426 | 0.5 | 8 | 12300 | 14900 | Nice review, thanks! | 0.8 | Singapore |
| inf019 | 252 | true | bella_fitness | cmpSpringMove | insta_007G | 2024-05-09T21:50:00Z | 2024-05-10T00:19:07Z | 1810000 | 82000 | 4500 | 2100 | 4200000 | 0.048 | 0.7 | 1600.2 | 1390000 | 4600000 | Strong and beautiful! 💪 | 0.95 | Italy | |
| inf020 | 154 | false | themodestmom | blank | fbPost_5005 | 2024-05-14T08:18:00Z | 2024-05-14T09:44:54Z | 620 | 48 | 3 | 1 | 755 | 0.0839 | 0.6 | 0.31 | 640 | 870 | Great advice for new moms. | 1 | Ireland |
What the 200 rows show
from the 200-row sampleYouTube platform stands out: mean following_
- 42%is_
promoted = true - 143median following_
count - 52countries
- 43,625median followers_
count - 2,150median post_
likes - 50median post_
comments
Median 143, from 0 to 939.
- string 7
- integer 8
- float 4
- datetime 2
- boolean 1
Columns
22 columns in four groups| column | type | description | example |
|---|---|---|---|
| Text 7 columns | |||
influencer_id | string | Unique identifier for the synthetic influencer account. | inf001 |
influencer_handle | string | Public username or handle of the influencer account. | lucy.fashionista |
platform | string | Social media platform where the influencer is active (e.g., Instagram, TikTok, Twitter).6 values | |
campaign_id | string | Identifier for the marketing campaign associated with the post or engagement event.optional | cmpSummer24 |
post_id | string | Unique identifier for the social media post. | insta_001A |
comment_sample_text | string | Sample comment text from the engagement log (if available).optional | Love this outfit! 🔥 |
country | string | Country where the influencer account is primarily based.optional | United Kingdom |
| Numbers 12 columns | |||
followers_count | integer | Number of followers the influencer had at the metric timestamp.0 or more | 1230 |
following_count | integer | Number of accounts the influencer was following at the metric timestamp.0 or more · optional | 442 |
post_likes | integer | Number of likes the post received as of the metric timestamp.0 or more | 147 |
post_comments | integer | Number of comments on the post as of the metric timestamp.0 or more | 19 |
post_shares | integer | Number of times the post was shared as of the metric timestamp.0 or more · optional | 7 |
post_views | integer | Number of views the post received as of the metric timestamp.0 or more · optional | 1980 |
engagement_rate | float | Engagement rate for the post at the metric timestamp (e.g., likes+comments+shares/followers).0 to 1 · optional | 0.1423 |
sentiment_score | float | Aggregate sentiment score for the post or engagement event, typically ranging from -1 (negative) to 1 (positive).-1 to 1 · optional | 0.75 |
virality_score | float | Calculated score representing the virality of the post (e.g., based on share velocity, reach, etc.).0 or more · optional | 6.2 |
reach | integer | Estimated number of unique users who have seen the post as of the metric timestamp.0 or more · optional | 1700 |
impressions | integer | Total number of times the post has been displayed as of the metric timestamp.0 or more · optional | 2015 |
comment_sentiment | float | Sentiment score for the sample comment, ranging from -1 (negative) to 1 (positive).-1 to 1 · optional | 0.9 |
| Dates and times 2 columns | |||
post_datetime | datetime | Timestamp when the post was published. | 2024-05-07T13:42:00Z |
metric_timestamp | datetime | Timestamp when the metrics were recorded (supports time-series tracking). | 2024-05-07T16:05:12Z |
| True or false 1 column | |||
is_promoted | boolean | Indicates if the post is part of a paid or promoted campaign.optional | true |
Use it for
A social media dashboard
The is_
promoted rate and following_ count by platform. Excel, Power BI or Tableau. Why do the 24 YouTube rows have a mean following_
count of 0.33? A root-cause class exercise
Hand out the rows and one question. The answer is in the data, not in the brief.
- Influencers200inf001442Instagraminf0020YouTubeinf004118Twitter
A software demo
Believable influencers with influencer_
handle, platform and campaign_ id to fill a screen in front of a buyer.
blueprint · social-media-influencer-metrics-streams
Behind this dataset
Same schema. As many rows as you need.
These 200 rows came out of a blueprint — 22 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.
- Include follower growth, likes, shares, comments
- Simulate post and campaign lifecycles
- Tag influencer tiers (nano, micro, mega)
- Annotate sentiment and trending topics
1 credit per row. Preview 20 rows free. Buy rows for the full run.
- Exports
- CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
- Licence
- yours to use, including commercially
- API slug
- social-media-influencer-metrics-streams