Social Media Influencer Metrics Streams

This dataset provides detailed, time-series metrics and engagement logs from synthetic social media influencer accounts, including sentiment and virality scores, campaign associations, and granular engagement details. It enables comprehensive analysis of influencer performance, campaign effectiveness, and audience sentiment across multiple platforms, making it ideal for social media analytics, marketing optimization, and trend forecasting.

  • last updated 22 Jul 2025
  • by GoMask
The brief that made it

Influencer performance benchmarking and trend analysis

Sample rows

preview · 8 of 200 rows · all 22 columns
influencer_idstringplatformstringfollowing_countintegeris_promotedbooleaninfluencer_handlestringcampaign_idstringpost_idstringpost_datetimedatetimemetric_timestampdatetimefollowers_countintegerpost_likesintegerpost_commentsintegerpost_sharesintegerpost_viewsintegerengagement_ratefloatsentiment_scorefloatvirality_scorefloatreachintegerimpressionsintegercomment_sample_textstringcomment_sentimentfloatcountrystring
inf001Instagram442truelucy.fashionistacmpSummer24insta_001A2024-05-07T13:42:00Z2024-05-07T16:05:12Z123014719719800.14230.756.217002015Love this outfit! 🔥0.9United Kingdom
inf002YouTube0falsetravelwith_nikblankyt_Travel20242024-05-01T09:00:00Z2024-05-01T17:32:19Z28400066003771191020000.0250.6531.189000114000So beautiful, thanks for sharing!1Australia
inf003TikTok939falsehealthy_kimblanktt_54321AB2024-05-12T20:36:00Z2024-05-12T21:08:42Z41250159714634580000.0420.824.75550065000Trying this recipe tonight! 😍0.95Canada
inf004Twitter118truethe_gadgeteercmpTechLaunchtw_2024XZ2024-05-09T10:00:00Z2024-05-09T10:07:12Z25721124000.0930.10.25238384Looks impressive!0.8Germany
inf005Facebook29falsemarco.cooksblankfbPost_10012024-05-11T14:10:00Z2024-05-11T19:42:10Z978000155002241992200000.0160.5577.4200000260000Delicious as always, chef!0.9France
inf006Instagram210trueemma_readscmpBookFestinsta_002B2024-05-04T18:44:00Z2024-05-04T22:55:36Z5021687321257000.1460.998.151006650Adding this to my list! 📚1Sweden
inf007Facebook0falsediyhomeideasblankfbPost_20022024-05-06T07:30:00Z2024-05-06T09:00:05Z00000blank-0.6000blankblankNew Zealand
inf008Instagram420trueurban_runnercmpRun24insta_003C2024-05-02T05:15:00Z2024-05-02T10:12:10Z3700018166728520000.05170.9518.34450056000So motivating! 🏃‍♂️0.8Japan

What the 200 rows show

from the 200-row sample

YouTube platform stands out: mean following_count is 0.33, against 233.8 for the rest.

  • 42%is_promoted = true
  • 143median following_count
  • 52countries
  • 43,625median followers_count
  • 2,150median post_likes
  • 50median post_comments
Mean following_count by platform200 rows
0200400323.2Insta…71 rows210.5TikTok23 rows237.7Twitt…26 rows0.33YouTu…24 rows137.4Faceb…41 rows103.9Other15 rows
following_count200 rows, in bands of 100
0459082302530148720205001,000following_count →

Median 143, from 0 to 939.

22 columns by typefrom the column list below
  • string 7
  • integer 8
  • float 4
  • datetime 2
  • boolean 1

Columns

22 columns in four groups
blueprint · 22 columns
columntypedescriptionexample
Text 7 columns
influencer_idstringUnique identifier for the synthetic influencer account.inf001
influencer_handlestringPublic username or handle of the influencer account.lucy.fashionista
platformstringSocial media platform where the influencer is active (e.g., Instagram, TikTok, Twitter).6 valuesInstagram
campaign_idstringIdentifier for the marketing campaign associated with the post or engagement event.optionalcmpSummer24
post_idstringUnique identifier for the social media post.insta_001A
comment_sample_textstringSample comment text from the engagement log (if available).optionalLove this outfit! 🔥
countrystringCountry where the influencer account is primarily based.optionalUnited Kingdom
Numbers 12 columns
followers_countintegerNumber of followers the influencer had at the metric timestamp.0 or more1230
following_countintegerNumber of accounts the influencer was following at the metric timestamp.0 or more · optional442
post_likesintegerNumber of likes the post received as of the metric timestamp.0 or more147
post_commentsintegerNumber of comments on the post as of the metric timestamp.0 or more19
post_sharesintegerNumber of times the post was shared as of the metric timestamp.0 or more · optional7
post_viewsintegerNumber of views the post received as of the metric timestamp.0 or more · optional1980
engagement_ratefloatEngagement rate for the post at the metric timestamp (e.g., likes+comments+shares/followers).0 to 1 · optional0.1423
sentiment_scorefloatAggregate sentiment score for the post or engagement event, typically ranging from -1 (negative) to 1 (positive).-1 to 1 · optional0.75
virality_scorefloatCalculated score representing the virality of the post (e.g., based on share velocity, reach, etc.).0 or more · optional6.2
reachintegerEstimated number of unique users who have seen the post as of the metric timestamp.0 or more · optional1700
impressionsintegerTotal number of times the post has been displayed as of the metric timestamp.0 or more · optional2015
comment_sentimentfloatSentiment score for the sample comment, ranging from -1 (negative) to 1 (positive).-1 to 1 · optional0.9
Dates and times 2 columns
post_datetimedatetimeTimestamp when the post was published.2024-05-07T13:42:00Z
metric_timestampdatetimeTimestamp when the metrics were recorded (supports time-series tracking).2024-05-07T16:05:12Z
True or false 1 column
is_promotedbooleanIndicates if the post is part of a paid or promoted campaign.optionaltrue

Use it for

  • is promoted42%83 of 200 rowsmean following count …323.2Inst…210.5TikT…237.7Twit…0.33YouT…

    A social media dashboard

    The is_promoted rate and following_count by platform. Excel, Power BI or Tableau.

  • Why do the 24 YouTube rows have a mean following_count of 0.33?

    A root-cause class exercise

    Hand out the rows and one question. The answer is in the data, not in the brief.

  • A software demo

    Believable influencers with influencer_handle, platform and campaign_id to fill a screen in front of a buyer.

Not quite right?

Make it yours.

Same 22 columns, your size and your rules. See 20 rows before you pay.

Preview 20 rows free

1,000 rows: $1.99 · 10,000: $12.99One-time. No subscription. All prices

This dataset200 rows22 columns
Yours1,000 rows22 columnscountry: UK only

blueprint · social-media-influencer-metrics-streams

Behind this dataset

Same schema. As many rows as you need.

These 200 rows came out of a blueprint — 22 columns with generation rules behind each one. Open it in Data Factory to retune a column, add your own, wire in foreign keys, and run it at the size you actually need.

Rules it was built with
  • Include follower growth, likes, shares, comments
  • Simulate post and campaign lifecycles
  • Tag influencer tiers (nano, micro, mega)
  • Annotate sentiment and trending topics
Rows
Open the blueprint in Data Factory

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Exports
CSV, JSON, JSONL, Parquet, SQL, Excel, TSV, XML
Licence
yours to use, including commercially
API slug
social-media-influencer-metrics-streams

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